Chennai, April 1St 2010: Keeping in Line with Its Endeavor of Making Lives Easier, Better

NEW MARGO NUTRICARE FOR NOURISHED SKIN

~Actress Genelia D’souza to be the new brand ambassador~

Chennai, April 13th2010: Keeping in line with its endeavor of making lives easier, better and more beautiful Henkel India Ltd. today announced the introduction of a new variant ofitsflagship brandMargo, the new “Margo Nutri Care”. New Margo Nutri Care is the only soap that has Olive oil, Almond oil and Neem a perfect concoction for clear and beautiful skin.Margo has roped in eminent Bollywood actress Ms. Genelia D’souza as the new Brand Ambassador to target India’s dynamic and ever increasing young population. As part of the deal, Genelia will feature in the new commercials, the first of which will hit the leading TV channels in the country next week.

Brand Margo represents a rich heritage and has been a household name in India since the early 1920’s. Taking the rich legacy forward Margo Nutri Care is a unique soap that offers superior skin nourishment leaving your skin clear in the most natural way. Margo Nutri Care offers exuberance and exhilarating experience of taking bath with natural ingredients/ oils cleansing your skin while nourishing it.

Speaking on the new launch Mr. Jayant Singh, Managing Director Henkel India said “Margo is one of the most well known brands in India. Margo Original Neem continues to be trusted by millions of our consumers today when it comes to their daily skin regimen. We are now proud to introduce Margo Nutricare with a unique combination of proven ingredients like Olive oil, Almond oil and Neem oil which are guaranteed to provide clear and nourished skin in the most natural ways “

Also addsMr. Singh, “With Margo Nutricare, our attempt is to make Margo more relevant to the younger population. The exciting fragrance together with unique ingredients is sure to appeal to our young consumers. We also believe that Ms. Genelia D’souza is highly aspirational to the younger generation and therefore is a strong fit with the brand”.

Speaking about the brand, Ms. Genelia D’souza said, “It’s a pleasure to be associated with a brand like Margo that has stood the test of time and has been offering consumers the best in skin care.”

The new Margo Nutri Care is priced at Rs. 15 for 70 gms and Rs 18 for 95 gms and is available in all leading stores in the country.