512- 413-3324
101 E. Old Settlers Blvd.
Suite 190
Austin, TX 78664 / Marketing
Plan / Karen L. Webb, REALTOR®
512-413-3324
Property Address: ______
My objectives are to:
Get your property fully exposed to the market as quickly as possible
Help you net the most from the sale of your home
Make every qualified buyer aware of your property
Recommend vendors to assist in repairs as necessary
Make helpful suggestions that will get your property sold quickly
Assist you in staging your home for the most advantageous showing
Present all offers and help you obtain the best price
Keep you advised on progress of the closing
Attend closing with you
Maintain optimum communication with you
1. In depth consultation with Seller (Marketing Plan)
2. Complete all paperwork accurately
3. Install “For Sale” sign
4. Install “Lock Box”
5. Submit to Company and Personal website
6. Email to other top Realtors®
7. Submit to MLS
8. Discuss and schedule Open House
9. Ask Seller to save all business cards of all Realtor® showings
10. Review client-showing procedure
11. Submit to newspaper
12. Design custom property brochure
13. Schedule MLS tour (optional)
14. Schedule office tour (if applicable)
15. Talk enthusiastically about the property at office meeting
16. CONTACT OWNER
17. Discuss sales associates comments
18. Provide feedback on price and condition
19. Pick up business cards
20. CONTACT OWNER
21. Call agents, obtain buyer feedback
22. Discuss buyer comments with Seller
23. Review financing possibilities
24. CONTACT OWNER
25. Pick up business cards/call agents
26. Discuss buyer comments and activity (fill out Activity Report)
27. Discuss market evaluation sales and competition
28. Discuss price, terms and condition
29. Review Seller’s motivation and urgency to sell
30. Discuss market position and price adjustment
31. Order structural inspection
32. Order certified appraisal
MARKETING ACTION PLAN
· Marketing
o Internet Advertising Sites
o Buyer’s Guide Advertising
o Yard Sign
o Direct Marketing
o Office / Broker Promotion
o Multiple Listing Service
o Master Market Analysis
o Home Enhancement
o Property Information
· Real Estate Counseling
o Seller Disclosure
· Contract Guidance
o Negotiations
· Financing
o Financing Alternatives
o Good Faith Estimate
o Qualified Buyers
· Customer Service
o Client Representation
o Home Warranty
o Market Activity Updates
o Closing the Sale
o After Sale Service
o Service Satisfaction Survey
Marketing Plan.doc