Sage Publications

JDMS Advertising

Revenue & Activity Report

October 2006

  • Historical Advertising Data
  • November/DecemberPreliminary Sales YTD
  • January/February 2007 Preliminary Sales
  • Perq/HCI market share update
  • 2006 Summary
  • Call reports

Historical Advertising Data –

(1996-2000 figures are estimates provided from Perq Research)

(2001 and beyond figures are actual Net figures)

Jan/Feb / March/
April / May/
June / July/
Aug / Sept/
Oct / Nov/
Dec / Total
1995 / Pages / 60.5
Rev. / $88,124
1996 / Pages / 80.3
Rev. / $133,885
1997 / Pages / 66
Rev. / $104,135
1998 / Pages / 81
Rev. / $142,428
1999 / Pages / 71.4
Rev. / $128,000
2000 / Pages / 7.3 / 12.1 / 8.9 / 9.1 / 11.1 / 12.5 / 61
Rev. / $13,000 / $25,000 / $17,000 / $15,000 / $21,000 / $24,000 / $115,000
2001 / Pages / 8.75 / 10.75 / 15.5 / 9.25 / 17 / 15.5 / 76.75
Rev. / $14,693 / $19,116 / $29,239 / $15,235 / $31,945 / $26,063 / $136,291
2002 / Pages / 14.75 / 22.25 / 21.75 / 18.75 / 30.25 / 18.25 / 126.25
Rev. / $26,188 / $41,833 / $40,113 / $35,071 / $55,314 / $34,358 / $232,878
2003 / Pages / 19.25 / 20.25 / 22.0 / 19.75 / 29.75 / 23.0 / 134.0
Rev. / $40,096 / $40,246 / $44,716 / $38,889 / $61,882 / $49,576 / $275,405
2004 / Pages / 18.75 / 19.0 / 16.5 / 15.25 / 20.75 / 14.5 / 104.75
Rev. / $44,073 / $43,566 / $42,870 / $37,740 / $57,987 / $35,561 / $261,797
2005 / Pages / 14.25 / 19.875 / 16.75 / 17.375 / 28.88 / 17.13 / 114.26
Rev. / $32,708 / $44,737 / $39,340 / $44,568 / $64,414 / $41,144 / $266,911
2006 / Pages / 13.25 / 17.50 / 17.50 / 15.63 / 23.0
Rev. / $35,176 / $44,684 / $45,379 / $37,240 / $61,583

YTDAdvertising Revenue booked for 2006 - $261,667.39(through end of year)

Less Billing adjustments (to-date) - $0

Less Postage incurred for Sonosite Door Hanger outsert - $2300

Less $11,135 invoiced in 2005 and included in 2005 royalties* -

YTDroyaltyable ad revenue estimate for 2006:$248,232.39

*Please note: The 2005 royalty statement included $11,135 in prepayment invoices ($9530.64 for ESP and $1604.37 for Keith Mauney) that we invoiced in 2005 but are actually for 2006 issues. We will include that revenue in 2006 for the purpose of this report but it will be excluded from the 2006 royalty statement.

November/December 2006 Preliminary Final numbers

Advertiser / Ad Size / Color / Gross / Net / Pages
Administrare LLC / B&W 1/4 Page Vertical / $795.00 / $675.75 / 0.25
AltaBatesSummitMedicalCenter / B&W 1/4 Page Vertical / $795.00 / $675.75 / 0.25
Biodex Medical Systems / 4-Color 1/2 Page Horizontal / 3 or 4 Color / $2,635.29 / $2,240.00 / 0.5
Biosound Esaote, Inc. / 4-Color Full Page / $3,135.00 / $2,664.75 / 1
Children's Healthcare of Atlanta / B&W 1/4 Page Vertical / $795.00 / $675.75 / 0.25
Conquest Imaging / B&W 1/2 Page Vertical / $1,145.00 / $973.25 / 0.5
Davies Publishing, Inc. / B&W Full Page / $1,644.50 / $1,397.82 / 1
Davies Publishing, Inc. / B&W 1/4 Page Vertical / $645.00 / $548.25 / 0.25
ESP Ultrasound - Edelman / B&W Full Page / $1,868.75 / $1,588.44 / 1
European Congress of Radiology - ECR / 4-Color Full Page / $0.00 / $0.00 / 1
GE Healthcare, Ultrasound / 4-Color Full Page / $3,247.81 / $2,760.64 / 1
Global Medical Imaging / 2-Color 1/4 Page Vertical / 1 Color Matched / $1,470.00 / $1,249.50 / 0.25
GoodSamaritanHospitalMedicalCenter / B&W 1/4 Page Vertical / $795.00 / $675.75 / 0.25
Heritage Medical Products, Inc. / B&W 1/2 Page Horizontal / $1,055.00 / $896.75 / 0.5
Hitachi Medical Systems America, Inc. / 4-Color Full Page / $3,531.25 / $3,001.56 / 1
Hokanson / 4-Color Full Page / $0.00 / $0.00 / 1
Keith Mauney and Assoc. / B&W Full Page / $1,981.25 / $1,684.06 / 1
Medison America, Inc. / 4-Color Full Page / $3,045.00 / $2,588.25 / 1
Parker Laboratories, Inc. / 4-Color Full Page / $3,927.50 / $3,338.37 / 1
Pegasus Lectures / B&W Full Page / $1,550.00 / $1,550.00 / 1
Prescott Womens Clinic / B&W 1/4 Page Vertical / $795.00 / $795.00 / 0.25
SonoSite, Inc. / 4-Color Full Page / $3,531.25 / $3,001.56 / 1
Sonotech, Inc / 4-Color Full Page / $3,284.71 / $2,792.00 / 1
Sound Ergonomics, LLC / B&W 1/4 Page Vertical / $685.00 / $582.25 / 0.25
The Burwin Institute / B&W 1/4 Page Vertical / $645.00 / $548.25 / 0.25
Unetixs / 4-Color Full Page / $3,531.25 / $3,001.56 / 1
Total / $46,533.56 / $39,905.26 / 17.75

January/February 2007 YTD

Advertiser / Ad Size / Color / Gross / Net / Pages
Biosound Esaote, Inc. / 4-Color Full Page / $3,135.00 / $2,664.75 / 1
Conquest Imaging / B&W 1/2 Page Vertical / $1,145.00 / $973.25 / 0.5
European Congress of Radiology - ECR / 4-Color Full Page / $0.00 / $0.00 / 1
Heritage Medical Products, Inc. / B&W 1/2 Page Horizontal / $1,055.00 / $896.75 / 0.5
Keith Mauney and Assoc. / B&W Full Page / $1,981.25 / $1,684.06 / 1
Sonotech, Inc / 4-Color Full Page / $3,284.71 / $2,792.00 / 1
Sound Ergonomics, LLC / B&W 1/4 Page Vertical / $685.00 / $582.25 / 0.25
Unetixs / 4-Color Full Page / $3,531.25 / $3,001.56 / 1
Total / $14,817.21 / $12,594.62 / 6.25

Perq/HCI Market share update (Sept 06 report)

  • Perq/HCI (all figures they report are only estimates)–
  • JDMS in14thposition in ad revenue estimates for all Radiology publications that it measures– up from the 16th position last month.
  • Overall revenues for Radiology pubs show a1.3% decreasefor YTD 2006. JDMS shows a1.7% increase for YTD 2006 in the Perq Report.

*Perq data may differ slightly from actual data.

2006 Summary from Diane Diamond

We had a good year in sales with a few new advertisers and returning advertisers in the mix. However, we ended the year $4911.00 lower than 2005 due to the following primary factors:

  1. SDMS severed their relationship with Amica Mutual Insurance who is no longer providing their insurance program to the Membership. They ran a ½ page 4C ad in every issue. Loss of ad sales is $8857.00 net.
  1. We had a hard time selling the SDMS Poster this year which would have been an additional $10,500 net.
  1. There was a decline in Recruitment ads.
  1. 3 advertisers pulled out of November due to budget cuts, which resulted in a loss of $5900 net in sales. These are Allina, Sonora & Sonotech.

Call reports from Diane Diamond

10/20/2006 – Pegasus Lectures. Debbie Anderson - 972-668- 1842 left me a vm for closing dates 2007 so she can coordinate the art better. 12:12 PM Sent her email with 2007 rate card. She's helping Carol who had her 5th baby a boy in Sept.

10/23/2006 – Colleen Decker Media Services. Requested info on Fletcher Allen Healthcare's 2006 advertising. Did 1/4 page BW recruitment ad July, 2006

10/23/2006 – Medison America, Inc. Received Press release from Marc Gallin, emailed thanks but can't run.

10/23/2006 – Essoula, Inc. Rita confirmed she is doing 4 ads in 2007 Jan, March, May & Sept. Had great response to the product at SDMS. Very eager to start their advertising.

10/24/2006 – Philips Ultrasound. Philips had a promo piece delivered to hotel room. They wanted to know why they didn't make the Medal Level Sponsorship. Reason, they didn't do the advertising. Approach for the Poster.

11/01/2006 – Left detailed vm for Mary Roesen to discuss 2007 ad plans. Follow up to SDMS.

10/24/2006 – Cadmet. Only sales reps at SDMS. However, Jim Cadmus requested a kit to be Fed-Exed and they are interested in looking at ads in 2007.

11/01/2006 – Followed up on kit, Jim out until 5th.

11/01/2006 – Wong Doody Advertising. Received media kit request and back issues. I returned call asking who the client is. It could be SonoSite. 3:21 PM Mary returned call this is for SonoSite. Mary is Creative person, Grace Rivera is Media Supervisor. Left vm for Mary. Sent kit with back issues to Grace. Contract due for renewal Jan issue.

11/02/2006 – NovaRad Corporation. Kay wasn't at SDMS. Left vm follow-up on kit sent and Conference.

11/02/2006 – Mayo Clinic. At SDMS discussed advertising and possibly their Banner again but Kimberly told me they will only advertise if they have a specific position. Call in 3 months to see if things pick up.

11/02/2006 – WSI Personnel Services. Met at SDMS. They exhibited because of Denver. Send kit and follow up to see if print ad is possible.

11/02/2006 – ZONARE. Both Lori and Lars were not at SDMS to discuss advertising. Follow up on kit sent. Lori's extension is not in service. Left vm in general mail box.

11/02/2006 – Heritage Medical Products, Inc. Discussed renewal of contract with March, 2007 issue. Will do the same 6x program 1/2 page BW hor but will change to 4C for the Sept issue. Follow up prior to sending the contract. Ad may be new for Jan issue.

11/06/2006 – CIVCO. Met Kate at SDMS, very friendly. Program will stay the same call end of Nov. Kit came back undeliverable left Kate a vm.

10/24/2006 – Pediatrix Medical Group. Met Meghan at SDMS still interested in advertising. Kit mailed

11/06/2006 – Platinum Select LP. Stephanie was not at SDMS, kit mailing sent and follow up.

10/24/2006 – Resources On Call. Exhibited at SDMS was told to contact Jeff Decker.

10/24/2006 – Sonomark. Met at SDMS, interested for their new Doppler. Kit sent.

11/06/2006 – Bristol-Myers Squibb Medial Imaging. Was told to contact Jill Mundy (Product Manager)

at 800-599-5744 to see if I can get more info on advertising decision maker and plans.

10/24/2006 – SONORA MEDICAL SYSTEMS, INC. Finally got to meet Greg Layson personally at SDMS. Plans late Nov make sure I call prior to next deadline.

10/24/2006 – Unetixs. Peter very friendly at SDMS spent alot of time with him. Definitely renewing Cover 3 for 2007.

11/06/2006 – Gulfcoast Ultrasound Institute. Same as last few years. Very friendly but doesn't need to advertise.

11/06/2006 – Aloka. Has new machine. Rena told me to try and get Leo to advertise.

11/06/2006 – HITACHI MEDICAL SYSTEMS OF AMERICA, INC. Met with Matt Ernst. They will renew their Page 1 position for 2007, very happy with JDMS.

11/07/2006 - Cone Instruments. Sent Ina the ad easel from Sept issue. They are holding off advertising until they see what type of response they receive from this one ad. Call for March issue.

Report prepared by Bob Vrooman and Diane Diamond

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