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Title / Demonstrate and apply knowledge of small business practice for the beauty services industry
Level / 4 / Credits / 8
Purpose / This unit standard is intended for a person who owns and/or manages a beauty services salon or clinic, and for a person in training for such a role.
People credited with this unit standard are able to: demonstrate knowledge of forms of business; demonstrate and apply knowledge and skills that impact on quality customer service; apply knowledge of beauty industry receptionist and beauty practitioner functions; and explain business practices for the beauty industry.
Classification / Beauty Services > Beauty Therapy
Available grade / Achieved
Explanatory notes
1 Enterprise requirements, for the purposes of this unit standard, refers to any policies, procedures, and requirements of the company and/or workplace involved, and any ethical codes of relevant professional management, which collectively provide a standard that applies to all competent performances in this unit standard. It is assumed that such enterprise requirements exist in all companies and/or workplaces.
2 All demonstrations of knowledge for assessment in this unit standard must be evidenced with relation to the application to and use in the beauty services industry.
3 The following legislation underpins the standards in this unit standard: Consumer Guarantees Act 1993, Fair Trading Act 1986, Health and Safety in Employment Act 1992, Privacy Act 1993, Employment Relations Act 2000, Human Rights Act 1993, and their subsequent amendments.
Outcomes and evidence requirements
Outcome 1
Demonstrate knowledge of forms of business.
Evidence requirements
1.1 An explanation identifies the advantages and disadvantages of the various forms of business.
Range sole trader, partnership, limited company, franchise.
Outcome 2
Demonstrate and apply knowledge and skills that impact on quality customer service.
Evidence requirements
2.1 Ethical considerations are defined in terms of business confidentiality, client confidentiality and discretion, and legislative requirements.
2.2 Beauty practitioner’s skills are applied to provide quality customer service in terms of oral language skills, body language, and ethical behaviour towards the client.
Range including but not limited to – disability, cultural awareness.
2.3 An explanation identifies the details of a code of conduct for beauty service operators.
2.4 Non-verbal methods of communication are demonstrated in terms of body language, facial expression, posture, vocal sounds, and space.
2.5 Listening skills are identified and applied in terms of hearing, comprehending, recalling, paraphrasing, and feedback.
Outcome 3
Apply knowledge of beauty industry receptionist and beauty practitioner functions.
Evidence requirements
3.1 Organisational information is identified in terms of management and administration policies, staff lists and responsibilities, product information, and organisational structure.
3.2 Systems for recording appointments, managing diaries, maintaining reception records and consultation cards, and stock control are identified and applied.
3.3 Requests are processed in terms of staff information, product and/or service information, and client information.
3.4 Operation of a reception area is identified in terms of customer facilities and reception facilities.
3.5 Guidelines for handling emergencies in the reception area are identified.
3.6 Reception area is maintained according to enterprise requirements.
3.7 Payments are processed according to enterprise requirements.
Range EFTPOS, credit cards, cash, cheque, vouchers.
Outcome 4
Explain business practices for the beauty industry.
Evidence requirements
4.1 Explanation defines and identifies the purpose of marketing in terms of the beauty industry.
4.2 Explanation identifies the marketing mix in terms of the beauty industry.
Range place, price, personnel, promotion, public relations, product/service.
4.3 Explanation identifies the considerations to be taken when looking for suitable premises for a clinic.
Range location, facilities offered, legislation, potential client base.
4.4 Explanation identifies the significance of a clinic layout.
Range décor, fittings, range of services, finances, equipment required.
4.5 Explanation identifies the financial considerations to be taken into account when setting up a small business in the beauty industry.
Range capital, running costs, interest, cost and profit margins, GST, accountancy and legal considerations.
4.6 Explanation identifies legal obligations of the employer when recruiting and selecting staff, and when complying with local authority by-laws.
4.7 Explanation identifies the types of insurance required by the owner of a small business in the beauty industry.
4.8 Explanation identifies the types of promotion of a small business in the beauty industry.
Range including but not limited to – advertising, public relations development, direct mail, radio, television.
4.9 Explanation identifies the functions of business plans for presentation to financial institutions.
Range long-term plan, short-term plan, cash-flow forecast, profit and loss.
Replacement information / This unit standard was replaced by unit standard 29327.This unit standard is expiring. Assessment against the standard must take place by the last date for assessment set out below.
Status information and last date for assessment for superseded versions
Process / Version / Date / Last Date for Assessment /Registration / 1 / 27 June 2003 / 31 December 2018
Rollover and Revision / 2 / 16 October 2009 / 31 December 2018
Review / 3 / 21 January 2016 / 31 December 2018
Rollover / 4 / 16 March 2017 / 31 December 2020
Consent and Moderation Requirements (CMR) reference / 0035
This CMR can be accessed at http://www.nzqa.govt.nz/framework/search/index.do.
Please note
Providers must be granted consent to assess against standards (accredited) by NZQA, before they can report credits from assessment against unit standards or deliver courses of study leading to that assessment.
Industry Training Organisations must be granted consent to assess against standards by NZQA before they can register credits from assessment against unit standards.
Providers and Industry Training Organisations, which have been granted consent and which are assessing against unit standards must engage with the moderation system that applies to those standards.
Requirements for consent to assess and an outline of the moderation system that applies to this standard are outlined in the Consent and Moderation Requirements (CMR). The CMR also includes useful information about special requirements for organisations wishing to develop education and training programmes, such as minimum qualifications for tutors and assessors, and special resource requirements.
NZ Hair and Beauty Industry Training Organisation IncSSB Code 101681 / Ó New Zealand Qualifications Authority 2017