Events Management Honours Degrees Definitive Document
HOLLINGS FACULTY
DEPARTMENT OF FOOD AND TOURISM MANAGEMENT
EVENT MANAGEMENT
Honours Degree Programmes
DEFINITIVE DOCUMENT
Approved after approval/review/modification on 23 May 2008
With effect from intakes in Academic Year 2008– 2009
Document last modified on 19 October 2009
Part One – Programme Specification
Programme Specification
Part Two – Programme Regulations
1 Admission Regulations
Standard Entry Requirements
Admission with Exemption
Admission with Specific Credit
Accreditation of Prior (Experiential) Learning (AP(E)L)
2 Curriculum Design and Organisation
Curriculum Design Overview
Relationship to Subject Benchmark Statement(s)
Assessment Criteria for Marking Schemes
Arrangements for anonymous marking of summative assessments
Arrangements for the quality management of placement learning
Academic Partnership activity
Professional, statutory and regulatory body links
Flexible and distributed learning (including e-learning)
3 Assessment Regulations
Programme-specific regulations
4 Programme Management and Student Support
Programme Committee
Board of Examiners
Programme Leader
Other Staff Responsibilities
Student Support Strategy
Student evaluation
Part Three – Curriculum Content
Unit syllabus proformas
Level 4
Business Accounting……………………..……………………………………………………… 41
Event Destinations……………………………………………………………………………….. 44
Event Marketing Environment…………………………………………………………………… 47
Event Risk and Legal Implications……………………………………………………………… 50
Facilities Management…………………………………………………………………………… 53
The Event Industry – full time…………………………………………………………………… 56
The Event Industry – sandwich………………………………………………………………… 59
Level 5
Business Planning…………………………………………………………………………………62
Employability Skills………………………………………………………………………………66
Event Human Resource Management…………………………………………………………. 70
Event Marketing Management………………………………………………………………….. 74
Event Operations…………………………………………………………………………………..78
Event Research Methods………………………………………………………………………… 81
Events Project Management…………………………………………………………………….. 84
Level 6
Dissertation…………………………………………………………………………………………87
Management of Organisations………………………………………………………………….. 94
Operations Strategy……………………………………………………………………………… 97
Sponsorship and Funding for Events…………………………………………………………… 101
Sustainable and Strategic Issues for Events…………………………………………………... 104
Uniwide Languages……………………………………………………………………………… 107
Appendix
Agreement(s), Letters and Memoranda with Partner Institution(s)
PART ONE
PROGRAMME SPECIFICATION PS/1
0
/Brief descriptive summary
The Events honours degree programmes will provide students with a critical insight into the Event industry and equip them with the necessary knowledge and intellectual and vocational skills to gain employment at a managerial level. The two existing sandwich (4 year) and full time (3 year) programmes will be retained, however, the Hospitality based sandwich route will be transferred to the Hospitality Management portfolio of programmes because of it’s synergy with other Hospitality based programmes.Basic Programme Details
1
/Overarching Programme Network/Title and programme specification code(s)
/ Event Management2 / Final award(s)/title(s)
(including any PSRB final awards conferred as an automatic result of successful completion of the programme) /
BA (Hons) Event Management
BA (Hons) Event Management (Full Time)
3 / Combined Honours Subject(s)offered through programme specification together with associated final award(s)(where relevant) / N/A
4 / Interim exit award(s)/title(s)
(including Combined Honours interim exit awards) / Cert. HE Event Management
Dip. HE Event Management
5 / Mode(s) and duration /
BA (Hons) Event Management
Sandwich mode 4 YearsBA (Hons) Event Management (Full Time)
Full-time mode 3 Years
6 / FHEQ position of final award(s) / Honours (Level 6)
7 / Awarding institution
(include PSRBs which confer a joint or additional qualification on successful completion of programme) / The Manchester Metropolitan University
8 / Teaching institution(s) / The Manchester Metropolitan University
9 / Relationship with Foundation Year / Foundation year unit delivered by Department staff: Events, Hospitality and Tourism Management
Administrative Details
10 / Home Department/ School/ Institute / Department of Food and Tourism Management11 / Home Faculty / Hollings Faculty: Food, Clothing and Hospitality Management
12 / UCAS code(s) /
BA (Hons) Event Management
BA (Hons) Event Management (Full Time)
Collaborative Arrangements (where relevant)
13 / Approved Collaborative partner(s) / N/A14 / Description of type of collaborative provision or academic partnership / N/A
Approval Status
15 / Date and outcome of most recent MMU review/ approval / December 200316 / Next Scheduled Review Date: / May 2008
17 / PS/1 effective date:
(ie date from which the outcome of approval or last review is effective OR the date from which amendments to the programme specification are effective) / September 2004
External References/Relationships
18 / QAA Benchmark Statement(s) / Hospitality, Leisure, Sport and Tourism 200019 / Date/outcome of last QAA engagement (or equivalent) / March 2001
CDC&O 4 TL&A 3
SP&A 4 SS&G 4
LR 4 QM&E 3
20 / PSRB(s) associated with final award of programme
(eg those which offer professional status/membership/license to practise as result of successful completion of the final award. / N/A
21 / Date and outcome of last PSRB approval(s) / N/A
Programme Information
University Educational Aims:
· To develop flexible approaches to programme delivery and student support which reflect the needs and expectations of our students.
· To provide a learning experience and support for our learners that encourages and properly sustains a diverse learning community.
· To provide a learning environment that is free from discrimination and focussed on success for all learners.
· To enable the development of students’ skills and personal attributes that will enhance employment opportunities on graduation in all programmes.
· To establish a culture of quality enhancement and progressive innovation in learning, teaching and assessment that is anticipatory, enabling, supportive, rewarding and fully aligned with the institution’s strategic goals.
· To provide a learning experience that is informed by research, scholarship and reflective practice.
Programme Educational Aims:
The aims of both event honours degree programmes are to:
· offer opportunities to students who wish to pursue managerial careers in the event industry and who are capable of benefiting from the experience.
· assist students to realise their potential by providing a challenging and appropriately resourced learning environment.
· enable students to develop those intellectual, vocational and personal skills relevant to further learning challenges and to management careers in the event industry.
· produce high calibre graduates capable of successful management careers in the event industry.
23 / Programme Learning Outcomes
Programme Learning Outcomes:
Graduates of both Events programmes will be able to demonstrate:
· a critical understanding of the development of knowledge in relation to the event industry.
· an understanding of the need for both a multi-disciplinary and inter-disciplinary approach to study, drawing, as appropriate, from service, research and professional contexts.
· understanding of the subject through both academic and professional reflective practice.
· research, critical review and problem-solving abilities by critically understanding methods of acquiring, interpreting and analysing information appropriate to their context of study.
· knowledge, understanding and critical awareness of, the moral, ethical, environmental and legal issues which underpin best practice.
· key transferable skills and also responsibility for their own learning and continuing professional development.
· vocationally relevant management skills and knowledge by exposure to professional practice.
· a recognition of the centrality of the event consumer in relation to their needs.
· an ability to respond appropriately to the diversity that prevails within the event industry in relation to stakeholders.
· understand and evaluate the diverse nature of the event industry.
· understand, evaluate and apply key management principles in event related operations and services.
· understand and evaluate the operational and management requirements for an event and identify business opportunities.
· analyse and evaluate the strategic issues associated with event management and the organisation of major events.
24 / Interim Award Learning Outcomes
Students who have successfully completed Level 4 studies will have demonstrated:
· knowledge of the underlying concepts and principles associated with their area(s) of study, and an ability to interpret these within the context of that area of study.
· an ability to present and interpret qualitative and quantitative data, to develop lines of argument and make sound judgements in accordance with basic theories and concepts of their subject(s) of study.
· an ability to communicate the results of their study/work accurately and reliably, and with structured and coherent arguments.
· the qualities and transferable skills necessary for employment requiring the exercise of personal responsibility.
·
Students who have successfully completed Level 5 studies will have demonstrated:
· an ability to evaluate the established principles of their area(s) of study, and the way in which those principles have developed.
· the ability to apply underlying concepts and principles outside the context in which they were first studied, including, where appropriate, the application of those principles in an employment context.
· knowledge of the main methods of enquiry in their subject(s), and an ability to evaluate the appropriateness of different approaches to solving problems in the field of study.
· an understanding of the limits of their knowledge, and how this influences interpretations based on that knowledge.
· an ability to communicate effectively information, arguments, explanations, in a variety of forms, to specialist and non-specialist audiences, and deploy key techniques of the discipline effectively.
25 / Teaching/Learning and Assessment Strategy
Learning and Teaching Strategy:
The process by which students acquire the necessary analytical and evaluative skills will be based upon a strategy which ensures that responsibility for learning is accepted by students as their programme of study progresses. Initially, emphasis will be on the learning of principles and techniques alongside raising awareness and understanding through tutor-led delivery. In addition, those professional and transferable skills necessary for the work-place will be developed and students encouraged to build on their intellectual abilities and to cultivate interpersonal skills, self-confidence and independence. At level 5, the approach will build on the earlier work by promoting more active student participation in learning. The objectives of level 6 can then be achieved through a student-centred approach in which higher level skills are needed for the analysis of complex issues and organisations, and also for research on a current programme-specific issue.
The strategies and teaching techniques described have been selected to progress effective learning at each level. The active participation of students as individuals and in teams will be a major factor in their development from being a recipient of knowledge at level four to a pro-active participant at level 6.
To achieve the objectives of the latter part of the programmes, student learning will be more focussed on strategic issues, critical analysis and evaluation. Learning manifests itself through demonstration of the ability to argue rationally from a sound basis, a rigorous approach to analysis, and a mature reflective view of information collected during research.
All teaching and learning will be supported by unit material, some interactive, hosted through WebCT.
Assessment strategy:
Assessment is perceived as an integral part of the learning process. The instruments therefore will not only confirm that learning outcomes have been met but also provide an additional challenge to students to demonstrate their range of skills. Demands will increase with each level as students are tasked to reveal their ability to work independently or in teams. Feedback on student assessments from external and internal examiners and internal moderators will ensure that work is consistently at the right level of challenge and also enables the programme to confirm that outcomes have been achieved.
Assessment practices will vary, but examples include: examinations, written coursework assignments in essay form, business reports, business plans, spreadsheet generated financial models, WEB-based assignments, case study analyses, seminar presentations, and seen case studies / publications.
26 / Programme structures, levels, credits, awards and curriculum map
Including specific progression arrangements for Foundation Degrees
4 year Sandwich Award:
BA (Hons) Event Management
3 year Full Time Award:
BA (Hons) Event Management (Full Time)
Level 4 Mandatory Core units for both awards:
Business Accounting: 20 Credits
Facilities Management: 20 Credits
Event Industry: 20 Credits
Event Marketing Environment: 20 Credits
Event Risk & Legal Implications: 20 Credits
Event Destinations: 20 Credits
Level 5 Mandatory Core units for both awards:
Business Planning: 20 Credits
Event Human Resources Management: 20 Credits
Events Project Management: 20 Credits
Event Operations: 20 Credits
Events Marketing Management: 20 Credits
Event Research Methods: 10 Credits
Employability Skills: 10 Credits
Placement
Level 6 Mandatory Core units for both awards:
Operations Strategy: 20 Credits
Dissertation: 40 Credits
Event Sponsorship & Fundraising: 20 Credits
Sustainable & Strategic Issues for Events: 20 Credits
Management of Organisations: 20 Credits
Please see section 2.1 for award/curriculum maps.
27 / Personal Development Planning
Certain key skills e.g. managing self; communication; numeracy etc will be developed and assessed through the assessment package. A matrix of these skills and the units through which they will be assessed can be seen in section 2.1.
Students will be made aware of the ‘mapping’ of skills within the programme of study but encouraged to gather evidence of their skills from within the University and for outside activities. These activities will include skills obtained during part-time work, voluntary work, hobbies, study abroad or working as a student representative or ambassador.
All sandwich degree honours students will study the Employability Skills unit at level 5 and achievements and assessments from the placement year can also contribute to the PDP portfolio.
This record of learning and achievement is for the student to compile.
28 / Placement Learning
All sandwich students will be expected to undertake a 48 week period of placement learning. This will take place during their third year of study after they have successfully completed taught units on level 4 and 5. Whilst on placement students will undertake assessments which are linked to their industrial experience (see Section 2.5).
29 / Points of Reference
Internal:
· University Mission and Strategic Aims· Regulations for the Academic Awards of the University
· University Regulations for Undergraduate or Taught Postgraduate Programmes of Study
· Academic Regulations and Procedures Handbook
· Faculty Programme Approval/Review/Modification Report
· University Learning and Teaching Strategy
· Staff research
· Staff/Student Liaison Committee
External:
· QAA Subject Benchmark statement
· QAA Framework for HE Qualifications
· QAA Code of Practice
· QAA Subject Review report
· External examiner reports
This Programme Specification provides a concise summary of the main features of a Programme and the learning outcomes that a typical student might reasonably be expected to achieve and demonstrate if s/he take full advantage of the learning opportunities provided. More detailed information on the learning outcomes, curriculum content, teaching/learning, assessment methods for each unit and on the Programme’s relationship to QAA Subject Benchmark Statements may be found in the definitive document and student handbook for the Programme. The accuracy of the information in this document is reviewed periodically by the University and may be subject to verification by the Quality Assurance Agency for Higher Education.
PART TWO