Strategic Plan

2013 – 2016

Version 2

Updated November 2013

Contents

Vision / 3
Mission / 3
Key Areas of Activity to Achieve Our Vision / 4
Key Values / 4
Leadership / 5
Continue building a strong effective board, whose focus is on strategic leadership / 5
Complete a review of constitution / 5
Employ a full time CEO by 2016 / 5
Employ development officers in Katherine and Alice Springs / 5
Increase brand awareness of athletics in the Northern Territory / 5
Establish a positive communication partnership between clubs and Athletics NT / 5
Participation / 6
Update the development / participation plan / 6
Expand indigenous participation / 6
Increased recruitment, training and recognition of volunteers / 6
Develop a high performance strategy / 6
Investment / 7
Upgrade facilities in regional areas where Athletics Northern Territory has member clubs / 7
Develop a sponsorship strategy / 7
Develop a sponsorship strategy / 7
Establish an asset strategy / 7
Competition and Events / 8
Strengthen existing events and identify possible new events / 8
Host an Australian Championship in the Northern Territory / 8
Develop an Asian Engagement Strategy / 8

Northern Territory Athletics IncStrategic Plan 2013 – 2016

Northern Territory Athletics IncStrategic Plan 2013 – 2016

KEY VALUES: integrity, inclusiveness, courtesy, transparency

LEADERSHIP:
Action / Outcome / Key Performance Indicator / Responsibility / timeframe
Continue building a strong effective board, whose focus is on strategic leadership / Board set the strategy of the association and staff implement all day to day operational activities /
  • Board meetings are high level strategic discussions.
  • Staff handle all operational matters
/
  • Board
  • Ongoing

Complete a review of constitution / New constitution to replace the 2008 version /
  • Constitution updated
/
  • Board
  • Completed within 12months of the AA/ALA merger decision

Employ a full time CEO by 2016 / Full time CEO employed based in the Athletics NT office in Darwin /
  • Annual revenue must exceed $500k
  • Equivalent of 3 full time staff
  • 1500 registered members
/
  • Board
  • Executive Officer
  • End of 2016

Employ development officers in Katherine and Alice Springs (Full time?) / Full time DO’s employed in Alice Springs and Katherine /
  • Funding sourced from AA or ASC
  • Development Manager to update Development Plan to support it
  • Club capability increased
/
  • Executive Officer
  • Development Manager
  • End of 2014

Increase brand awareness of athletics in the Northern Territory / More people choosing athletics as their sport of choice in the Territory /
  • Increased media profile
  • Growing membership base
  • Survey feedback
/
  • Events & Marketing Coordinator
  • Executive Officer
  • All staff and board
  • Ongoing

Establish a positive communication partnership between clubs and Athletics Northern Territory / Two way communication is clear, regular and engaging /
  • Staff send regular communication to clubs, such as updates, memo’s
  • Clubs feel comfortable to and want to send information to Athletics NT
  • Developing a Communication policy
/
  • All staff
  • All board
  • Ongoing
  • Events & Marketing Coordinator

PARTICIPATION:
Action / Outcome / Key Performance Indicator / Responsibility / timeframe
Update the development / participation plan / Development/Participation plan reviewed annually /
  • Ensure latest trends are factored into updates
  • Remain consistent with Athletics Australia’s Participation plan
  • Resources updated accordingly
/
  • Development Manager
  • Development Director
  • Annual reviews

Expand indigenous participation / Greater engagement of the Indigenous community
Welcoming environment for Indigenous athletes to become members /
  • Staff dedicated to the indigenous community
  • Membership numbers increasing
  • New Indigenous coaches
/
  • Development Manager
  • Athletics for the Outback Coach
  • Development Director

Increased recruitment, training and recognition of volunteers / Higher number of volunteers on our database
Volunteers attending officials and coach education to be upskilled /
  • Volunteers feel thanked and welcomed at all events
Increased number of high qualified officials and coaches /
  • Development Manager
  • Executive Officer
  • Events & Marketing Coordinator
Development Director
Develop a high performance strategy / Clear pathways are developed for athletes and coaches to strive for excellence /
  • Increase of NT athletes competing at national events and making national teams
  • More level 2, 3 and 4 coaches
/
  • Development Manager
  • Events & Marketing Coordinator

INVESTMENT:
Action / Outcome / Key Performance Indicator / Responsibility / timeframe
Upgrade facilities in regional areas where Athletics Northern Territory has member clubs / Create a sustainable and secure facility in Alice Springs, Katherine, Rural and Tennant Creek
Look for new venue opportunities in Palmerston /
  • Upgraded facility in Alice Springs, Katherine, Rural and Tennant Creek
  • Community consultation in Palmerston to identify venue opportunities
/
  • Executive Officer
  • Board
  • Ongoing

Develop a sponsorship strategy / Identify all opportunities for receiving sponsorship and stocktake all saleable properties /
  • Maintain existing positive sponsorship arrangements
  • Leverage programs and events to attract new sponsorship opportunities
/
  • Executive Officer
  • Events and Marketing Coordinator

Attract a naming sponsor for the stadium / Naming rights sponsor for Arafura Stadium, as per license agreement /
  • New commercial partner on board, for a long term arrangement
/
  • Executive Officer
  • Events Marketing Coordinator

Establish an asset strategy / A full listing of all programs, plant and equipment that Athletics NT owns /
  • Create the full list of assets for the association
  • Maintain it as required
/
  • Board
  • Executive Officer
  • Ongoing

COMPETITION and EVENTS
Action / Outcome / Key Performance Indicator / Responsibility / timeframe
Strengthen existing events and identify possible new events / Deliver high quality events
Constantly look for opportunities for new events /
  • Ensure existing events continue to grow and become more professional
  • New events need to align with the Development Plan or be financially driven
/
  • Executive Officer
  • Events & Marketing Coordinator
  • Ongoing

Host an Australian Championship in the Northern Territory / Deliver a meaningful national championship /
  • Increase officials numbers and quality of officials
  • Develop relationship with Athletics Australia, Australian Masters Athletics and Australian Little Athletics
/
  • Board
  • Executive Officer
  • Events & Marketing Coordinator
  • Ongoing

Develop an Asian Engagement Strategy / Regularly have NT athletes participate in Asian events
Invite athletes from Asian countries to come to NT events /
  • Work hard to improve existing events so we are more attractive for Asians to attend
  • Establish relationships with Asian associations for our athletes to participate
/
  • Board
  • Executive Officer
  • Events & Marketing Coordinator
  • Ongoing

Northern Territory Athletics IncStrategic Plan 2013 – 2016revised November 2013