Frances J Maxwell
685 Kelley Dr. North Aurora, IL 60542 cell: 630.440.6008 email:
PROFESSIONAL EXPERIENCE
Director of Corporate, Group and Incentive Sales – The Americas, Taj Hotels Resorts and Palaces 2011 – Present
§ New and existing business development for all business segments with a vertical market of Incentives in North America: soliciting Corporate, and Group business for the three US hotels: The Pierre New York, Taj Boston and Taj Campton Place in San Francisco
§ Member of a newly created Regional team whose focus is to position and gain further awareness of the Taj Brand in the US by creating and establishing new business models and processes such as marketing and travel and tradeshow calendars
§ Generated new business resulting in over $4Million in new leads
§ Developed a tool to track an manage all corporate accounts
§ Create marketing eDM campaigns for group and corporate promotions on a Monthly/Quarterly basis as business strategy for each hotel
§ Developing robust database for hotels in Delphi Multi Property Edition
§ Solicited clients for targeted FAM trips to each property; establishing relationships with airline partners; creating all aspects of the FAM trip, from inception to follow-up to ensure ROI
Director of Regional Accounts, Midwest, Wynn and Encore Las Vegas, Las Vegas 2009 – 2011
§ Regional Director of Sales responsible for generating sales for the company’s two 5 Star, 5 Diamond Luxury properties in Las Vegas: Wynn and Encore
§ Re-established resorts in Midwest market by forging new client relationships and re-invigorating existing clientele. Overcame negative perception issues by selling Las Vegas as a premiere meetings destination at a great value
§ Partnered with on property team to improve effectiveness of company solicitation efforts of Incentive/Insurances Accounts and Midwest/International Markets assigned to them to as an extension of “in market”
§ Generated new business resulting in over $7Million of new leads
§ Developed quarterly Account Action Plans to detail strategies and tactics to increase sales from assigned accounts, personal growth, inter/intra departmental growth
§ Active participation in MPI, FICP, HSMAI meetings
Business Development Director, BI, the business improvement company, Rosemont IL 2007 – 2009
· Prospected and networked C- level clients within the Chicago area, understanding their business needs and establishing myself as a valued advisor with consistent creative ideas; Responsible for generating $10million in new business opportunities;
· Sold reward and recognition programs, loyalty programs, training, live marketing, promotional products, employee communications and meetings/incentive travel; traveled and handled logistics for client programs
Corporate Sales Manager, Pheasant Run Resort & Spa, St. Charles IL 2002 – 2007
§ Responsible for finding, developing, booking and maintaining clients in a horizontal corporate market including Incentives; cross selling two tradeshow facilities
§ Developed business leads using a wide variety of prospecting techniques such as sales presentations, tradeshows, direct mail, site visits, telemarketing, e-mail blasts, sales blitz, networking events, referrals, and account recommendations
§ Exhibited at industry tradeshows such as IT&ME, MPI-WEC, FICP
§ Exceeded Annual Sales Goals year over year by more than 120%
Corporate Sales Manager, Wyndham Hotels and Resorts, Lisle IL 1999 – 2002
§ Responsible for booking, detailing, up-selling and servicing for corporate and social events; prospected and maintained strong relationships with clients; on-site Wedding Planner; Negotiated client contracts
§ Recipient of the Wyndham Circle of Excellence Award:2001
Director of Food and Beverage, the Drake Hotel, Oakbrook IL 1998 – 1999
§ Responsible for overseeing all Food and Beverage operations within Restaurants, Banquets and Bars; prepared budgets, inventory, negotiated liquor and food vendor contract; developed training manuals, SOPs and initiated monthly marketing campaigns such as Afternoon tea, Wine Dinners, swing dances, holiday promotions to increase customer base and generate revenue
Restaurant Manager, Indian Lakes Resort, Bloomingdales IL 1994 – 1998
§ Responsible for overseeing all Food and Beverage operations within Restaurants, Bars, In room Dining, and Beverage Carts for Golf Course; Part of pre-opening team for the new Sedona Fine Dining Restaurant; Developed training manuals and SOPs, trained staff
ASSOCIATIONS/VOLUNTEER
MPI, Meeting Professional International, Chicago Area Chapter, Board of Director 2007 – 2011 Liaison to Special Events Committee, Sponsorship Committee, Golf Committee
- Responsible for securing sponsorships for events from in-kind donations to amounts in access of $30,000+.
Memberships:
MPI, FICP (Financial Insurance Conference Planners), HSMAI 2002 - present
SITE
NAMC, North Aurora Mothers Club
Ways and Means Committee – 2008-2010
Chair of North Aurora Days 2010-2011
EDUCATION:
Illinois State University, Bloomington, IL, Bachelor of Science Psychology 1994 /1999