Compendium of Pilot Project Products 2001-2002 RO/02/B/F/PP141030
Author: Cristina Ştefan, expert ANPCDEFP ROMANIA
December 2006
Project number
/ RO/02/B/F/PP-141030Proiect title / EUROPEAN SME PRO-ACTIVE MANAGER MODEL DEFINITION, AIMING AT FOSTERING REGIONAL SUSTAINABLE DEVELOPMENT BY INCREASING SMES AWARENESS ON THE SOCIAL RESPONSIBILITIES
Acronym / SME PRO-ACTIVE MANAGER
Promotor institution / Institution name / CONSILIUL NATIONAL AL INTREPRINDERILOR PRIVATE MICI SI MIJLOCII DIN ROMANIA
Address / Piata Walter Maracineanu 1-3, Intrarea 1, Etaj 1, Sector 1, Bucuresti
Telephon / 0040 21 3126893
Fax / 0040 21 3126608
E-mail /
Contact person / Name / CRISTINA MUSAT
E-mail /
Partner countries
/ ROMÂNIA, CZECH REP., FINLAND, GERMANY, GREECE, ITALY, POLAND, SPAINCycle project progress
/Project duration
/ 27 monthsStart of the project
/ 01/03/2003End of the project / 31/05/2005
Short presentation of the project / Specific objectives / The main aim of the SME Pro-Active Manager project proposal is to foster awareness of the corporate social responsibility concept at the level of SMEs owners, managers, and entrepreneurs.
To achieve this aim, there are some specific objectives envisaged:
· to identify regional/national features of SMEs, characterizing corporate social responsibility involvement
· to describe the profile of the future SME Pro-Active Manager, voluntarily committed to contribute to a better society, a cleaner environment and durable development
· to develop specific training tools in view of improving the skills and attitudes of entrepreneurs and SMEs managers, for self-assuming social responsibilities
· to provide access to best CSR practices
Target group
/ The primary target groups concerned by the SME Pro-Active Manager project proposal consist of managers of industrial SMEs from the countries involved in the project, and of trainers, who are going to be retrained in approaching CSR concepts.General presentation of the project / One of the concerns raised by the Commission of the European Communities, in the Green Paper published in July 2001, is to “appeal to companies’ sense of social responsibility, regarding best practices for lifelong learning, work organisation, equal opportunities, social inclusion and sustainable development”.
The SME Pro-Active Manager project proposal aspires to provide tailored tools for fulfilling the gap between the recommended or desired commitment towards CSR[*], and the existing attitude within SMEs all over Europe. The aim of this project is to foster awareness of owners and managers of SMEs, on the importance of employing innovative learning methods as tools for reaching a voluntarily commitment towards CSR.
The project outcome will be an European model of the SME Pro-Active Manager, accompanied by the training tools and promotion materials needed to transform common SMEs managers into SME Pro-Active Managers.
The six work packages included in the SME Pro-Active Manager project are:
WP1 – Project Launching and Management
WP2 – Analysis of Training Needs
WP3 – Marketing Concept of the Pro-Active Manager Model
WP4 – Training Tools and Reference Material Development
WP5 – Testing of Project Products
WP6 – Dissemination of Results
Partner institution 1 /
Contact details
/ Institution name / TEMPO TRAINING & CONSULTINGAddress / Praha, Komárkova 10, 14800, Republica Cehă
web: http://www.tempo.cz
Telephon / 0042 272 937 309
Fax / 0042 272 937 262
E-mail /
Role in the project / Partner in WP1 – WP3
Partner institution 2 /
Contact details
/ Institution name / INSTITUT FÜR TEXTIL- UND VERFAHRENSTECHNIK DENKENDORF (ITV)Address / Koerschtalstrasse 26, 73770 Denkendorf, Germania
web: http://www.itv-denkendorf.de
Telephon / 0049 711 9340 – 0
Fax / 0049 711 9340 - 297
E-mail /
Role in the project / Partner, internal evaluator
Partner institution 3 /
Contact details
/ Institution name / TULOSSILTA LTDAddress / Aaltosenkatu 27-29, 33500 TAMPERE, Finlanda
web: http://www.tulossilta.fi
Telephon / 00358 3 222 7250
Fax / 00358 3 222 7251
E-mail /
Role in the project / Partner in WP1 – WP6
Partner institution 4 /
Contact details
/ Institution name / ΕΛΛΗΝΙΚΉ ΕΤΑΙΡΊΑ ΔΙΟΙΚΉΣΕΩΣ ΕΠΙΧΕΙΡΉΣΕΩΝ (ΕΕΔΕ)HELLENIC MANAGEMENT ASSOCIATION (HMA)
Address / 200 Ionias Av. & Iakovaton str., 111 44 atena , Grecia
Telephon / 0030 210 2112000
Fax / 0030 210 2112020-1
E-mail /
Role in the project / Partner in WP1 – WP6
Partner institution 5 /
Contact details
/ Institution name / API SERVIZI VARESEAddress / Viale Milano 16 - 21100 Varese, Italia
Telephon / 0039 0332 830200
Fax / 0039 0332 830900
E-mail /
Role in the project / Partner in WP1 – WP6
Partner institution 6 /
Contact details
/ Institution name / CENTRUM BIZNESU I ROZWOJUBUSINESS AND DEVELOPMENT CENTER
Address / ul. Kurpiowska 5/77, 35-620 Rzeszów, Polonia
web: http://www.bdcenter.pl
Telephon / 0048 17 857-85-25
Fax / 0048 17 857-85-25
E-mail /
Role in the project / Partner in WP1 – WP6
Partner institution 7 /
Contact details
/ Institution name / Confederación de Empresarios de Aragón (CREA)Address / Edificio CREA, Avda. Ranillas, 16, 50015 Zaragoza, Spania
web: http://www.crea.es
Telephon / 0034 976 46 00 66
Fax / 0034 976 32 75 08
E-mail /
Role in the project / Partner in WP1 – WP6
Partner institution 8 /
Contact details
/ Institution name / Institutul de Ştiinţe ale Educaţiei (ISE)Address / Str. Ştirbei Vodă nr. 37, 010102, Bucureşti, România
Web: http://www.ise.ro
Telephon / 0040 21 3136491
Fax / 0040 21 3121447
E-mail /
Role in the project / Partner, methodological coordination and internal evaluation
Partner institution 9 /
Contact details
/ Institution name / ECOMET - Centrul de Cercetări şi Expertizări Ecometalurgice (ECOMET) din cadrul Universităţii POLITEHNICA din BucureştiAddress / Splaiul Independentei 313, corp J, sala JF 002, sector 6, cod 060032, Bucureşti, Romania
web: http://ecomet.pub.ro
Telephon / 0040 21.402.95.92
Fax / 004021.410.47.21
E-mail /
Role in the project / Partner in WP1 – WP6
Final products / Printed materials / Books / Handbooks / Training Tools for SMEs
Self-training Guide for SMEs
Others / Leaflets RO/EN
Electronic based materials / CD-ROM / It includes all project products, available at CNIPMMR and at all partners
Web page / http://www.pro-active.ro
(it includes all project products)
Disemination and valorisation actions / o six national dissemination seminars in Romania, Finland, Greece, Italy, Spain, Poland;
o project final conference, Bucharest, April 2005;
o direct dissemination: distribution of CDs, printed materials or information on Internet (www.smeprojects.ro, http://www.creaprojects.info, www.api.varese.it, www.eede.gr, www.bdc.pl) and e-mail;
o dissemination by articles published in specialized magazines: Afaceri IMM, VareseIndustria, LA PREALPINA, La Settimana, INNOVARE Magazine;
o Participation to various events for project promotion and social responsibility awareness for SMEs:
§ International Leonardo da Vinci conferences in Cyprus, France, the Netherlands;
§ Leonardo da Vinci valorisation conference organised by Henley Management College, UK;
§ Other national events hosted by different organisations (Romania – AUR – ANSRU, ARC, Transparency International, CITAF, Chamber of Commerce and Industry, AIP Mioveni; Italy – API Lombarda, CONFAPI, Bocconi University, KPGM, CESPIM).
o Valorisation by cooperation with various bodies:
§ CNIPMMR with UEAPME to promote the pan-European campaign for social responsibility awareness in SMEs in 2005;
§ APISERVIZI Varese with the Ministry of Welfare in Italy, to develop assessment criteria for social responsibility within SMES.
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[*]* CSR – Corporate Social Responsibility is a concept whereby companies integrate social and environmental concerns in their business operations and in their interaction with their stakeholders, on a voluntary basis, in their quest for better performance, more profits and growth. Corporate social responsibility means essentially the voluntary commitment of companies to contribute to a better society and a cleaner environment. (Green Paper – Promoting a European Framework for Corporate Social Responsibility, Brussels, COM(2001)366, 18.07.2001)