JEREMY HIDALGO
Senior Designer & Marketing Manager
512.653.5706
With over 10 years of professional experience in design and marketing, my work has enabled companies to communicate complex information throughclear-cutdesignsthat deliver the desired customer response and business outcome. My teams and customers describe me as a creative problem solver who is collaborative and results-driven.
Specialties:Concept Development, Strategy, Wireframing,Photoshop, InDesign, Illustrator, Sketch, Keynote, Powerpoint, InVision, Balsamiq, Wordpress and Pardot for Salesforce
WORK EXPERIENCE
Senior Designer | HFFAustin, TX | November 2017 to Present
- Developing presentations for use in corporate real estate pitches.
- Designing 20 to 100 page booklets with corporate property information.
- Assisting the restructuring and redesigning of their email systems.
- Creating Branding for corporate properties.
- Designing icons and complex infographics for use in booklets and presentations.
- Visually transforming Excel information into clear and easily to read graphs, charts and stories.
Senior Designer | U.S. Money Reserve Austin, TX | November 2014 to August 2017
- Worked with an in-house marketing team on website flowchart, wireframing, UI design and development.
- Developed, wrote and managed email campaigns and weekly newsletters.
- Assisted with all copywriting and campaign content.
- Provided and followed Google Analytics for website, social media and email content.
- Designed web banners for PPC and social media use.
- Designed, wrote and built multipage Keynote presentations for marketing and training use.
- Tested website and email layouts and researched/compiled competition and client information.
- Created logos for various company divisions and programs, including retail products.
Through research, content development and testing I launched anecommerce website that generated$1.5 million in annual revenue in under two years.
Senior UI/UX Designer | Self Employed/FreelanceAustin, TX | January 2009 to Present
- Established brands for local and national companies.
- Constructed mood boards, built wireframes and helped companies establish a style.
- Designed multiple Wordpress websites and tested data to increase results.
- Helped companies reduce complex information into simplified infographics.
- Created custom icons for web and print use.
- Built and designed email templates.
- Designed multiple brochures, direct mail pieces, flyers, product labels and business cards for companies.
- Provided extensive research on competitors and customers.
- Managed social media channels and provided Google Analytics information to customers.
- Provided analytics for email and web data.
- Helped write and establish company guidelines.
The Sutton Company is a commercial real estate development firm in Austin, Texas. They needed someone to help design equity booklets for their real estate properties. These booklets contain a lot of information such as demographics on surrounding companies, neighborhoods, apartment buildings and economic information on the cities that can date back for decades. It’s very complex information that needs to be condensed and laid out in a way where the reader doesn’t get bored or overwhelmed. With my booklet designs, The Sutton Company has been able to get more investor interest and ultimately achieve targets to sell more commercial properties.
Senior UI/UX Designer (contract) | Spredfast Austin, TX | June 2014 to September 2014
- Consulted with Account Executives on corporate accounts to produce UI’s for social media analytics.
- Designed icons, graphs, charts and infographics for web and TV applications.
- Designed simplified, modern dashboards for web and mobile use.
Worked with Abercrombie Fitch to design an online dashboard for their social media analytics. This involved taking a lot of complex information and condensing it down to simple, visual elements.The dashboard was able to funnel data from numerous social media channels into one easy, well-designed source.
Creative Director | Planet Amazing Austin, TX | January 2013 to June 2014
- Established brands for multiple products and companies.
- Designed packaging and labeling for a number of nationally distributed product lines.
- Partnered on all copywriting and campaign ideas.
- Managed social media channels and provided analytics on results.
- Designed web banners for PPC and social media use and tracked their success rate.
- Established project objectives, provided flowcharts, wireframes and prototypes.
- Provided extensive research on competitors and customers.
- Designed and built email templates.
- Designed multiple brochures, direct mail pieces, flyers and business cards.
- Managed a team of 5 copywriters, designers and developers.
Responsible forthe creation ofnumerous ecommerce websites that generated more than $10,000 worth of monthly revenue.
Senior Designer | Interactive Life Forms LLC Austin, TX | January 2012 to December 2012
- Designed web banners for PPC and social media use.
- Assisted with all copywriting and campaign ideas.
- Designed and built email templates.
- Designed multiple brochures, direct mail pieces, flyers and business cards.
Helped design, update and maintain a national website with millions of daily visitors.
Jr. Creative Director | Cornerstone AdvertisingBeaumont, TX | November 2010 to December 2011
- Worked with various clients to develop brands and design websites, logos, print pieces, billboards, graphics for TV commercials.Managed a team of 3 designers and copywriters.
Creative Director | Quantum Digital Austin, TX | April 2004 to October 2010
- Managed a team of 4 graphic designers and copywriters.
- Designed UI for corporate website.
- Created advertising campaigns for nationally distributed magazines and direct mail.
- Organized creative brainstorming sessions.
- Responsible for all company branded print materials, trade show artwork and t shirt designs.
- Provided custom UI designs for web portals for companies such as John Deere, RE/MAX and The Gap.
Senior Designer | Spark Interactive Dallas, TX | November 2002 to March 2004
Graphic Designer | Moto1 Irving, TX | June 2000 to September 2002
3D Artist | MotorsimsIrving, TX | April 1999 to June 2000
EDUCATION
The Art Institute of Dallas
Degree in Computer Animation & Design
PORTFOLIO & LINKEDIN PROFILE