Creating Your Ideal Client Profile
Company Name: ______
Company Mission: ______
Company Core Values:
______
Value statement:
______
What was your purpose for creating your company? (Why do you exist?)
______
What business will you be in? What will you do?
______
Business Philosophy: What is important to you in business?
______
Is your ideal client a man or a woman? ______
Does your ideal client fit into any special groups, categories or professions? (i.e. Single moms, corporate women, dads who work from home, etc) ______
What special skills might your ideal client possess?
______
What skills do they need but don’t possess?
______
What is the age (age range) of your ideal client? ______Is it necessary that your ideal clients be in a particular age group? (please note: age range should not exceed 10 years)______
What type of person is your ideal client? (describe characteristics)
______
Where does your ideal client live? Does that matter? ______
Is your ideal client married? If no, do they desire to be married? ______
What type of job does your ideal client have? ______
Does your ideal client have children? If so, how many?
______
How much money do you want to make per client transaction? If it varies, what are the variations?
______
How much money does your ideal client make (total household income): ______
How many times a year does your ideal client buy products/services like your company provides: ______
How much money does your ideal client spend on your products and services per year?
______
What are you prepared to do to get your share of the money your ideal client appropriates to your product of service category?
______
Where do your ideal clients hang out?
______
______
What problem is your ideal Client/Customer facing that they are ready to solve?
______
What is their pain point?
______
What would your ideal client do anything or pay anything to fix in their life or business (your area of service)? ______
What is the problem that your ideal clients have?
______
What type of situation does your ideal client consistently find themselves in?
______
Is the solution to your client’s problem a product or service? (Choose one or both) ______
How does your company solve their problem?
______
What results do you consistently offer to your ideal clients? Do you have proof?
______
Have you received testimonials from clients asserting the results you state above?
______
Who should you collaborate with to find your ideal client? (these are people who do not compete with you but also serve your ideal client)
______
CRAFT A CLIENT POWER STATEMENT
P – STATE THE PURPOSE OF YOUR WORK
O – LIST THE OPPORTUNITIES YOU CREATE
W – CLARIFY THE WORK THAT YOUR COMPANY DOES
E – GIVE EXAMPLES OF THE EXCELLENT SERVICE YOUR PROVIDE
R – RE-ASSESS YOUR GOALS BASED ON YOUR IDEAL CLIENT
______
NOW, CREATE A POWER STATEMENT THAT EXEMPLIFIES EVERYTHING WRITTEN PREVIOUSLY:
“I’VE IDENTIFIED THAT ______
(TYPE OF CUSTOMER – INDUSTRY SIZE, ETC)
STRUGGLE TO ______
(NAME THE PROBLEM)
I WORK WITH ______
(TYPE OF CUSTOMER OR SUBSET OF CUSTOMER)
TO HELP THEM ______
(RESULTS [NOT ACTIVITIES] OF WHAT YOU DO)
WHEN THINKING OF HOW TO REACH YOUR IDEAL CLIENT THINK OF RESULTS NOT STEPS….
Write down an experience with your perfect customer thus far this year
______
Please provide a few reasons why there were your perfect customer
1. ______
2. ______
3. ______
Using the questions you’ve answered above, please write a story of your ideal client, which is also called an avatar. Give her a name and describe her problem and how you are clear that she is ready to purchase the solution to her problem from you.
© 2010 by Darnyelle A. Jervey for the Incredible Factor Coaching Programs. All Rights Reserved. You do not have permission to share the contents of this document with others without expressed written consent of Darnyelle A. Jervey.