82216 - Srt and Accessibility transcript
Accessibility script for 481681726_1__Approval_16x9.mp4
Duration 06:30 minutes
Audio
Urgent background music commences
Narrator
“The headlines tell the story.”
Graphic
Background of printed newspaper text
Text box moving forward on screen “Why Diversity Matters” NJ.com, February 2016
Text box moving forward on screen “Jesse Jackson takes on tech’s lack of diversity” Al Jazeera America, March 2014
Text box moving forward on screen “What Does it Mean to be a Truly Diverse Company?” Triple Pundit, January 2016
Rosalind Brewer in voice over
“I do think it’s incumbent…
Rosalind Brewer, CEO of Sam’s Club in interview with Poppy Harlow (CNN)
…uponcompanies to figure it out.”
Narrator
The demographics of Americahave shifted dramatically,putting diversity center stage.
Vision
Text box moving forward on screen “Inside Twitter’s Big Diversity Problem”CNN Money, November 2015
Text box moving forward on screen “Diversity in Business: Accenture Publishes Workforce Statistics…”Latin Post, February 2016
Text box moving forward on screen “The Diversity Gap at the Academy Awards”, Huffington Post, February 2014
CNN anchor on camera
“Head of the Motion Picture Academy promising change…”
Text
ACADEMY PROMISES “BIG CHANGES” IN RESPONSE TO OSCARS BOYCOTT
CNN anchor in voice over
…after a second straight year of all-white Oscar acting nominees.”
Vision
Fade into The Oscars hoarding, zoom out to Oscars venue
Fade into non-diverse crowd people milling around on red carpet
Narrator
Corporate America is lagging behind as the spotlight on diversity intensifies.
Vision
Time lapse of corporate office building at night
View from elevator inside glass corporate building
Dr Stephen Klineberg on camera
“We are in the midst ofan epic transformation.”
Narrator
Rice University sociology professorDr Stephen Klineberg,nationally recognized expert intracking demographic changes:
Vision
Dr Stephen Klineberg walking under cloisters on university campus
Banner – Public Perceptions Remarkable Times, Tracking Diversity through 24 years of Houston
Fade into interview
Dr Stephen Klineberg on camera
Caption:
DR STEPHEN KLINEBERG
FOUNDER KINDER INSTITUTE FOR URBAN RESEARCH
“Workforce diversity that isso critical for companiesis also central to buildingthe multi-ethnic worldof the 21st century.”
Narrator
Corporations, Klineberg says, have a key role to play.
Vision
Silhouette of man looking out of window at city skyline against a blue sky, pan right.
Klineberg in voice over
“It means that every corporation, if it’s going to succeed and position itself with this international and global clientele, has to be much more representative.”
Vision
View through glass window of diverse team members in meeting, seated and standing at round table.
One standing team member hands a piece of paper to another.
Stairwell of corporate building in shadows and sunlight. A suited man walks up the stairs,
View through glass panels of seated businesspeople at long meeting table. One standing man walks round the table.
Narrator
At Shell, the business case for diversityextends beyond employeesto suppliers.
Vision
Large metallic Shell Pecten on side of building
Fade into external view of corporate building
Warren Thompson in voice over
“Shell as a customer…
Vision
Small yellow and red Shell Pectens on glass sliding doors inside building, view of elevator doors
Warren Thompson on camera
Caption:
WARREN THOMPSON
PRESIDENT & CHAIRMAN, THOMPSON HOSPITALITY
...I can’t really describehow important that has beento be a part of our résuméand to be a part of our portfolio.”
Narrator
Warren Thompson startedhis family's hospitality businessin Virginia in 1992.
Vision
Magazine front cover of photo of Warren Thompson
Narrator
Within five years it becamethe largest minority-ownedfood service company in the US.
Vision
Warren Thompson entering restaurant and shaking hands with staff member
Audio
Warren Thompson:“Hey, Ryan, how are you doing?
Narrator
But more frontiers followedfor this pioneer,who joined forces with Compass Group,the largest global playerin the industry.That alignment allowed Thompson to make a play for the big corporate contracts that had eluded them before.
Vision
Framed press articles:
“Moving Into a Larger Arena”, “Restaurant Owner Borrows New Recipe”,
“Thompson Hospitality Corp. plans business shift, new restaurant push”
Warren in his office, writing at desk with papers stacked on it.
Warren Thompson in voice over
“Shell made it clear toall of the bidders…
Vision
Close up of Warren at desk
Warren Thompson on camera
…that minority participation wasextremely important to Shell.
So when we, as bidders and vendors,see that come out in the bid process,it plays very well for partnershipssuch as the one that Compassand Thompson created in ’97.
Because we know then thatwe do not have to educatea customer on the value ofthis relationship - they get it.”
Narrator
Thompson now employs thousandsin North America and Europeand with its partner, Compass Group,does $1.3 billion in business.
Vision
Exterior of Thompson Hospitality offices
Close up and pan right of the Thompson Hospitality fascia
Still of Warren Thompson at New York Stock Exchange
Benita Thompson on camera
“We've enjoyed a lot of successes,but we want to make surethat others are better offbecause of our successes.”
Narrator
Benita Thompson, Warren's sister,is senior vice presidentwho manages Thompson'sbusiness development team.
Among their guiding principles...diversity and inclusion...not just a mantra,but a mission.
Vision
View through glass panel of Benita Thompson and co-workers seated around table in diversity meeting
Benita Thompson and co-workers from inside the room
Close up of two women seated at table, one is talking and gesticulating
Close up of profile of man nodding agreement
Benita Thompson in voice over
“We shepherd the processto guide womenand minority-owned…
Vision
Benita Thompson nodding agreement
Woman wearing blue jacket talking
Benita Thompson on camera
Caption:
BENITA THOMPSON
SENIOR VICE PRESIDENT, THOMPSON HOSPITALITY
… businessesinto Shell and other businesses…
Benita Thompson in voice over
…that Thompson Hospitality andCompass operate.”
Vision
Pan round of diversity meeting team seated at table
Rodney Ruffin in voice over
“But when you look at the growth rateof those businesses (MWBEs)and the emerging market potential,that's the kind of thingwhen you're talking toa hard-nosed procurement person,we can point out to him or herthat the myth of supplier diversity
Vision
Pan round of diversity meeting
Medium of woman in blue jacket and her co-worker nodding agreement
Close up of woman’s hand writing on notebook
Close up side profile of man in brown jacket
External view of meeting through glass panels, rear view of Rodney Ruffin addressing meeting
Internal shot of team members taking notes as he speaks
Rodney Ruffinto camera[in meeting]
Caption:
RODNEY RUFFIN
VICE PRESIDENT BUSINESS DEVELOPMENT, THOMPSON HOSPITALITY
…costing you more is just that - a myth.It's not going to cost youone nickel more.In fact, it might save you money.”
Marvin Odum on camera
“It's really all about good business,right?So a company like Shell needs to lookat every angle to be successful.
Narrator
Shell Oil company president,Marvin Odum:
Caption:
MARVIN ODUM
PRESIDENT, SHELL OIL COMPANY
Marvin Odum on camera
“The term that comes to my mindis shared value, and that's this ideaof having a company, having a corporation, a group of people…
Marvin Odum in voice over
...that what they do doesn't just supply a service,that is somehow better for societyas a whole.
So as I think aboutthat supplier/buyer relationship,with a particular business like that,which then is able to expandand then is able to do great thingsin its communityand just basically boost society overall…
Vision
Warren meeting and greeting employees in a kitchen area
Medium side profile of server handing tray of food over counter, Warren talks to employee in vision behind the plate of food
Close up of pan of food sizzling on gas flame, chef stirs it.
Medium of Warren and employee through food serving counter, Warren is talking and gesticulating
They look at a burger on the counter, employee demonstrates size
Marvin Odum on camera
…that's an amazing outcomefrom an effort like this.”
Narrator
Shell has set a goalto have 10%,or at least $1 billion ofits US discretionary spend,go to minority and women-ownedbusinesses by the end of 2017.
An ambitious goal,but certainly achievable...and one that could bea game changer.
Vision
View of skyscraper from base, showing it projecting into a blue sky
Graphic
10% OR $1 billion to MWBEs by 2017 appears in text box, the 10% is extracted and moves closer to screen before disappearing while the text box remains
Vision
Silhouette through dark room of man walking past meeting room where meeting is taking placed
Medium of three co-workers seated at table
Stephen Klineberg in voice over
“We’ve got to remind everybodyto cast a wider net,look more broadly at people…
Vision
Two standing co-workers in discussion with seated co-worker. In the background, two co-workers stand at a drawing board.
Stephen Klineberg on camera
…who arecoming with different perspectives, with different experiences, and particularly important whenthe clientele of our companiesis going to be increasingly diverse.”
Narrator
Reflecting that diversity isparamount at Thompson,the food service provider for25 historically black collegesin the United States.
Vision
Wide view of college buildings with grass area
Fade into college students strolling and chatting outside college entrance.
Fred Thompson on camera
Caption:
FRED THOMPSON
CHIEF ADMINISTRATIVE OFFICER, THOMPSON HOSPITALITY
“That character part of our companyis alive and well…
Fred Thompson in voice over
...Mom and Dad would beso proud of us.”
Vision
Framed newspaper cuttings: ‘Family Pride Motivates Restauranteur’
Narrator
Mom and Dad were both educators,dedicated to learning and giving.
In their honour, the Thompsons donated $1 millionto Virginia State University,their parents' alma mater.”
Vision
Pan right into b/w still of the Thompson parents
Framed cutting of Richmond Times Dispatch: “Siblings give $1 million to VSU in parents’ honor”
Still photo of Thompson family holding large $1 million check
Narrator
“And in typical Thompson fashion, they don't just give money...... they show up.
Vision
Warren Thompson unloading groceries from trunk of car
Benita and Fred Thompson carrying pallets of groceries into kitchen area
Audio
Benita Thompson: “Hi, how are you?”
Fred Thompson: “How are you?”
Narrator
Case in point? This local homeless shelter in Reston.
Vision
Benita and FredThompson greet receptionist at homeless shelter
Kerrie Wilson in voice over
“Thompson has come in, not just…
Kerrie Wilson on camera
Caption:
KERRIE WILSON
CEO CORNERSTONES
…coming into prepare and serve food,which is their business…
Kerrie Wilson in voice over
…They have held job fairs,do mock interviews with our clients,and out of that, as part of the process,they have also hired many ofthe residents here at the shelter.”
Vision
Close up of macaroni cheese being spooned from large foil container into polystyrene container
Server hands container to customer
Kitchen hand pours juice from jug into a cup
Woman wearing hair cover serves behind counter
Vision
Gabrielle doing homework with Benita standing watching
Audio
Benita Thompson: “Are you doing algebra, Gabrielle.”
Gabrielle: “No, this one is like, substitution.”
BenitaThompson on camera
“They've actually gone to the shelterand they understandthat at any momentthat could have been them.”
Audio
Gabrielle’s father:” Have a good day at school?”
Gabrielle: “Yes.”
Narrator
From the boardroomto the family room,that sense of social responsibilityis always there.
Vision
Gabrielle, her father and brother embrace in family room
Son straightens father’s tie
Benita Thompson in voice over
“I’m teaching my children 'to whom much is given, much is required.’”
Vision
Father bids children goodbye and sets off.
Narrator
Family...community...responsibility.
These are the bondsthat will unite societyas the face of America changesat warp speed.
Vision
Fades into slo-mo
Gabrielle stands and does homework at table
Clients queuing for food at shelter
Benita and Warren walking along corridor in discussion
Diverse crowd of people of all ethnicities walking down street
Stephen Klineberg in voice over
“All of us are now minorities,all of us called on to build…
Vision
Time lapse of business people coming and going from foyer of corporate glass building
Stephen Klineberg on camera
…something that has never reallyexisted in the world before: A truly successful, inclusive,equitable, unitedmulti-ethnic society.”
Stephen Klineberg in voice over
…that will be Houston, and Texas,and America in the 21st century.”
Vision
Aerial view of Houston skyline
Time lapse of city dwellers crossing street
Narrator
Shell is ready to riseto that challenge...are you?
Vision
Statue of Liberty silhouetted against vivid sunrise
Graphic
Thompson Hospitality is just one example of hundreds of diverse businesses that have helped Shell excel.
To find your fit and learn more about Supplier Diversity at Shell, visit
Audio
Background music fades
Shell outro sting
Graphic
Shell Pecten
© Shell International Limited 2016
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