Dk3 at DANISH LIVINGROOM
dk3 at DANISH LIVINGROOM
Salone Internazionale del Mobile in Milan, April 2013
Hall 10, stand B03
dk3 will be exhibiting at the Salone Int. del Mobile in Milan, 4th-9th April 2013
dk3 will be a part of the DANISH LIVINGROOM exhibition, showing Danish design from well known Danish design brands.
dk3 will show the world famous ROYAL SYSTEM shelving system in walnut combined with brass and stainless steel.
Company Profile :
”The true aesthetic is natural, not man made”
dk3 creates uniquely designed furniture that is shaped by nature and crafted by true enthusiasts. Always with a focus on personality, pride and sustainability.
dk3 is the manifestation of the owner and founder, Jacob Plejdrups vision. A vision to unite classical carpentry traditions with modern furniture design through the fusion of timeless steel components and raw solid wooden planks.
The love of the organic material and uncompromising approach to quality is present throughout the process. From the first design sketches to working in our own carpentry shop in Denmark, where the furniture is finished and surface-treated by hand.
dk3 consists of two main collections: The Contemporary Solid Wood Collection and the ROYAL SYSTEM® shelving system - designed by Danish designer Poul Cadovius in 1948.
The ROYAL SYSTEM® shelving system:
A world famous bookcase classic is revived
Poul Cadovius' unique shelving system ROYAL SYSTEM® was on everyone's lips in the 1950s and 60s. dk3 has now acquired the rights to revive the legendary furniture classic.
ROYAL SYSTEM® shelving system was designed in 1948 by legendary Danish designer and manufacturer Poul Cadovius. It was one of the world’s first wall-hung furniture systems, and the idea that furniture should not use floor space was innovative: “Most of us live on the bottom of a cube. If we put the walls even with the floor, we get a lot of space to live on” was the mantra of Paul Cadovius.ROYAL SYSTEM® was then ground breaking because of the wall-mounted concept, its light styling and the many individual combinations and the furniture system therefore went from success to success both in and outside Denmark.
There have been made many attempts to copy this famous design, but ROYAL SYSTEM® is and remains the original.
As this timeless storage system was designed in 1948 by legendary Danish designer Poul Cadovius. His idea was that the Design expression should be light and reflective, and that the shelving system should be constructed to individual needs.
ROYAL SYSTEM® was then produced at Paul Cadovius’ factory in Randers (Denmark), where up to 300 men were employed. ROYAL SYSTEM®was also produced under license in more than 30 countries and is considered one of Danish furniture history’s greatest successes ever.
In 2010, dk3 re-launched the ROYAL SYSTEM® in contemporary materials such as walnut, oak, and compact laminate with steel braces or the original brass hangers.ROYAL SYSTEM® can be ordered individually as a classic bookcase, modern desk or library with different cabinet modules. The system is not only ideal for the living room or home office - large commercial interior design projects have used ROYAL SYSTEM
The timeless spirit of ROYAL SYSTEM® is preserved through the well known stringers, hangers, shelves and beautiful cabinets. And all of excellent quality, created for modern interior design and future needs.
The designer of the ROYAL SYSTEM®:
Poul Cadovius was born in Copenhagen in 1911 and was originally trained as a saddler and upholsterer. He was a colourful and successful designer with a marked influence on the Danish furniture industry and furniture design - both in his own time and later. In 1948, Cadovius designed the shelving system ROYAL SYSTEM®, which through the 50s, 60s and 70s perhaps was the largest furniture success Danish furniture industry has ever had.
Poul Cadovius is one of the most colourful and successful personalities in Danish furniture industry’s history. “Architect, designer, self-taught inventor, manufacturer, innovator, the furniture industry’s ‘enfant terrible’ - the titles are many”, as the author Henriette Houth writes in her book ”Kassebogen”. Poul Cadovius was an ambitious and constantly seeking person. When he didn’t design or produce furniture, he was driving racing cars or building luxury yachts at his own Saghitta shipyard in Svendborg. And the stories are many: When a sailboat customer claimed bad sailing-performance on a Saghitta 35 from the yard, Poul Cadovius gave the ultimate retort. He borrowed the boat and sailed ”around Zealand” - and won.
Poul Cadovius managed to take out over 400 patents - the last as a 90-year-old. Both his life and designs testify to a genuine figure that went his own way - to the delight of us all.
Facts on ROYAL SYSTEM®
Design by: Poul Cadovius, 1948
Produced in Denmark
Rails: H100 or 200 x D3 x W1,9 cm.
Shelf width: H1,9 x D24 or 30 xW80 cm
Cupboard: W80 x D38 x H42,4 cm.
Wood: walnut, oak or HPL
Hangers in stainless steel or brass
Pilot Armchair:
The Pilot Armchair- An old favourite now with armrests and function
The Pilot series is a genuine and distinctive chair for everyday use for everyday people.
The construction is in line with the classic Danish furniture understanding, interpreted in a moderate and elegant manner. The design seems simple - almost insignificant, but upon closer inspection you discover the details of the handcrafted design. A wood n frame with finger assembled details and hand-stitched leather bears witness to a piece of furniture of very high quality. The design of the Pilot series is characterized by both soft shapes and sharp edges. There is a fine balance between the masculine and the feminine, and the furniture appears as a kind of gender democratic design.
The Pilot chair is designed to fit into the DK3 universe, where craftmanship, quality and elegant understated design makes the chair a natural extension of the DK3 family.
With the introduction of the Pilot Armchair, the sense of quality and high-end material becomes even more evident.
As the designer, Asger Soelberg, says: “to me the Pilot series is like a little handcrafted lovestory. Simplicity is the ultimate sophistication”.
The designer of the Pilot Armchair:
Asger Soelberg has since 2004 worked as an independent self-taught designer and consultant for product developing institutions at home and abroad. Asger works with design as an evolutionary tool and sees new knowledge as a front-runner for the movement that will ultimately change and improve our lives. As a designer Asger works in a strategic and process oriented way towards simple solutions to complex challenges. Always looking for a design with an overall greater value than the sum of its building blocks - and always with a touch of magic.
Facts on Pilot Armchair
Design by: Asger Soelberg, 2013
Produced in Denmark
Mål: W47 x D46 x H81 cm
Legs in solid wood; walnut, oak, black stained oak or smoked oak.
Seat in leather or fabric
Armrest in stainless steel and leather
For more information and pictures, please visit under "press / downloads" or contact us at / tel. 0045 2176 8807.
Best regards
dk3 ApS
Ann Plejdrup
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