Course Outline for Business 12

Course Outline for Business 12

ChabotCollegeFall 2008

Course Outline for Business 12

INTRODUCTION TO BUSINESS

Catalog Description:

12 - Introduction to Business 3 units

Survey of the private enterprise system and basic business concepts, business economics, types of business ownership, ethics, globalization, and organizational functions (management, marketing, accounting, and finance). 3 hours.
[Typical contact hours: 52.5]

Prerequisite Skills:

None

Expected Outcomes for Students:

Upon completion of this course, the student should be able to:

1.identify the impact that various components of modern society (economic, legal, political, sociocultural, and technological) have on modern businesses;

2.relate business concepts to business decisions;

3.define alternatives involved in establishing a business firm within the free enterprise system;

4.distinguish between ethical and unethical business practices;

5.contrast various economic systems;

6.discuss advantages/disadvantages of globalization and its impact on the business world;

7.describe how technology changes the business world, including the impact on human relations in the workplace;

8.demonstrate knowledge of main business terms in the management, marketing, finance and accounting fields of business administration;

9.relate modern management techniques to theories of motivation, leadership, delegation, empowerment, and team work;

10.describe marketing as an exchange process between members of society;

11.list and describe major financial institutions in the United States and their impact on the U.S. economy;

12.define accounting cycle, general ledger, general journal, and financial statements;

13.describe various careers within the business administration field.

Course Content:

  1. Relationships between society and businesses
  2. Components of the business environment (economic, political, legal, technological, sociocultural)
  3. History of the US business and its future trends

2.Foundations of business

a.Forms of business ownership

b.Differences between profit and non-profit organizations

c.Business ethics and social responsibility

3.Economical challenges of global and domestic businesses

a.Principles of microeconomics

b.Principles of macroeconomics

c.Three economic systems, their major characteristics and differences

4.International business

a. Globalization: prosperity or improverishment

b.Major international economic alliances (EU, NAFTA, ASEAN)

c.Global trade and its obstacles

5.Small business ownership

6.Management through empowerment

a.Traditional management vs. human relations management

b. Leadership

Chabot College

Course Outline for Business 12, Page 2

Fall 2008

c.Human resources management and motivation, including theories of motivation (Maslow, Herzberg, Theories X, Y, Z)

7.Marketing as an exchange process

a.Market segmenting and target markets; consumer behavior and marketing methodology

b.Exchange as the heart of the marketing processes

c.Marketing mix and its components (product, price, place, promotion)

d.International marketing and ethical considerations in marketing

8.Managing technology and its impact on the world of business

9.Understanding accounting

a.Uses of accounting information

b.Accounting cycle and its steps

c.Accounting journals and ledgers

d.Financial statements and their role in estimating the business success

10.Managing financial resources

a.Financial management and institutions

b.Monetary and fiscal policies

c.Financing and investing through securities markets

d.Personal financial decisions

11.Careers in the business field

Methods of Presentation:

1.Lectures and discussions

2.Seminars

3.Videos

  1. Guest Speakers
  2. Team activities (presentations, posting to Blackboard, projects)

Assignments and Methods of Evaluating Student Progress:

1.Typical Assignments

a.using summarize the Caux Round Table principles for business ethics. Find a corporate code of ethics and describe how the code incorporates the ethical principles of business. Write a 1-2 page summary of your findings.

b.Using the textbook and an internet search engine, prepare a list of 10 pros and 10 cons of globalization and its impact on Western and non-Western societies. Compare your list with the lists of 3-4 of your peers. Prepare a 4-minute presentation of the list to the class.

2.Methods of Evaluating Student Progress

a.Graded team and individual presentations

b.Examinations

c.Quizzes

d.Graded case analyses

e.Graded internet assignments

f.Final examination

Textbook(s) Typical:

Understanding Business, Nickels, McHugh, McGraw, 2008

Special Student Materials:

None

Revised 10/26/07

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