Click Here and Enter Publisher Name

Proposal

Page 5 of 5

Publishing Proposal

Click here and enter Publisher name

Click here and enter Date proposal will be Sent to Publisher

The Content

Title (first book): Click here and enter the working title of the book

Subtitle (first book): Click here and enter the working subtitle of the book

Author: Click here and enter the author’s name as it should appear on the book

Agent: Click here and enter the name of the agent representing the author

Number of Books in Contract: Click here and enter number of books proposed to be included in the contract

Titles of Other Books in Contract:

· Click here and enter each of the titles of the other books proposed to be included in the contract

BISAC Category: Click here and enter the proposed BISAC subject heading/category (code and literal)

Retail Price: Click here and enter the proposed retail price

Format: Click here and enter the proposed format

Trim Size: Click here and enter the proposed trim size

Page Count: Click here and enter the proposed page count

Ship Date: Click here and enter the proposed ship date

Book/Series Hook:

Click here and enter a compelling one-sentence description

Premise:

Click here and enter a paragraph identifying the problem or need the book is trying to solve or meet, and then describe the solution proposed by the author

Benefits:

In the process of completing this book, readers will:

· Click here and complete this sentence with a bulleted list of the book’s benefits

Features:

· Click here and briefly describe the book’s features in a bulleted list

Overview:

The book is divided into the following major sections:

1. Click here and briefly describe the book’s major sections

Chapter Titles:

1. Click here and list each of the current chapter titles

Ancillary Products:

· Click here and list possible ancillary products

The Manuscript

Anticipated Manuscript Length: Click here and enter the anticipated word count for the final manuscript,000 words

Anticipated Manuscript Completion Date: Click here and enter the anticipated manuscript completion date

Manuscript Status: Click here and describe the author’s progress on the manuscript so far

Special Features:

· Click here and describe any charts, photographs, audio downloads, video links, etc., the book will contain

The Package

Preliminary Cover Concept:

Click here and describe the preliminary vision for the cover design

Preliminary Back Cover Copy:

Click here and enter the text that should appear on the back cover (omit the Bio since it is listed in the author information section below)

The Market

Characteristics:

The target audience for this book is made up of Click here and complete this sentence with demographic information about likely readers

Motivations:

· Click here and enter a bulleted list describing the psychographic factors that will lead readers to purchase the book

Affinity Groups:

· Click here and enter a bulleted list of groups who have demonstrated attraction to the topic

Competitive Landscape & Differentiation:

Click here and enter a brief narrative describing where this book fits in the marketplace including the topics and/or categories that it covers, the size of the market for books on this topic, and how this project stacks up against the competition (differentiation).

Comparative Sales Analysis:

Please see attached worksheet. Click here to delete this text; use Comparative Sales Analysis worksheet template to create

The Author

Background:

Click here and enter as much information about the author as possible—especially information that shows why he/she is qualified to write this book

Current City:

Click here and list the city and state where the author currently lives

Book Bio:

Click here and enter the preliminary bio that would appear in the catalog and on the back cover or jacket flap. The Bio should be very short (maximum 50 words); any information (such as family member names or hobby information) that is not pertinent to selling more books should be omitted; focus on why the author is uniquely qualified to write and promote this book

Previous Writing:

Published Books

See attached worksheet.

Click here and press Backspace to delete this text. Use the Author's Previous Works template (Excel file) to create a worksheet listing the author’s previous books, including as much of the following information as possible: release date, format, price, page count, trim size, BISAC category, CPC category, Amazon rank, STATS 12-month unit sales, BookScan 12-month unit sales, first year unit sales, last year’s unit sales, and LTD unit sales

Other Published Writing

Click here and list the author’s other published writing (newspaper articles, magazine articles, etc.

Marketing & Promotion

Platform:

Click here and enter a description of the author’s platform—what is it that provides the author with the opportunity to speak to large numbers of people on a regular basis. Include email list (number of recipients and recent results), Twitter names and number of followers, Facebook Page names and number of fans, blog names and stats, etc.

Personal Marketing and Promotion:

Click here and enter a description of anything else the author can use to promote the book, including: speaking schedule, radio or television appearances, and the names and titles of anyone likely to endorse the book. List any speaking training received

Marketing and Promotion:

· Click here and list the preliminary plans and ideas for marketing and promotion. Include publicity angles, iPhone app possibilities, Google AdWords, related blogs with stats, etc.

Ancillary Materials Available:

· Click here and list the ancillary materials that were provided with this proposal. Examples may include printout of chapter-by-chapter synopsis, printout of samples chapters, link to video of author speaking at an event, link to video of author being interviewed on TV, link to audio of author on radio talk show