Chapter 6: Analyzing Your Audience
Name:______
chapteR 6: analyzing your audience
MEdia Interaction template 6.1
Coding Commercials
Directions: Watch a 30+ minute television program. Record show statistics below.
Name of Television Program: ______
______
Time of Day (when you watched the program): From______to______
Day of Week (that you watched the program):______
______
Target Audience:______
Directions: As you watch the show, take notes about five or more commercials using the template below.
Commercial:
Product: ______
Target Audience:______
Relevance to this television program?______
______
Commercial:
Product: ______
Target Audience:______
Relevance to this television program?______
______
Name:______
chapteR 6: analyzing your audience
MEdia Interaction template 6.1, Cont.
Commercial:
Product: ______
Target Audience:______
Relevance to this television program?______
______
Commercial:
Product: ______
Target Audience:______
Relevance to this television program?______
______
Commercial:
Product: ______
Target Audience:______
Relevance to this television program?______
______
Directions: After coding the commercials, take a few minutes to analyze the target audience for the products and their relevant placement during the program.
What types of products were advertised during this block?______
______
What does that target audience look like (age, gender, occupation, affiliations, etc.)?
______
Do you think that the audience targeted would be persuaded to purchase any of these products? If so, which ones? If not, why not?
______
Name:______
chapteR 6: analyzing your audience
MEdia Interaction template 6.2
Directions: Watch Barack Obama’s Keynote Address at the 2004 Democratic National Convention:
Then, answer the questions below regarding how he adapted to his audience.
How did he use his personal background to identify with the audience?
How did he appeal to his party?
How did he appeal to Americans?
Which demographic variables (from the text) did he mention/illustrate through examples or stories in his speech? (example: “age” – children, elderly, etc.)
Overall, do you think the speaker was able to deliver a successful message to his audience?
Name:______
chapteR 6: analyzing your audience
MEdia Interaction template 6.2
Directions: Watch Zell Miller’s Keynote Address at the 2004 Republican National Convention:
Then, answer the questions below regarding how he adapted to his audience.
How did he use his personal background to identify with the audience?
How did he appeal to his party?
How did he appeal to Americans?
Which demographic variables (from the text) did he mention/illustrate through examples or stories in his speech? (example: “age” – children, elderly, etc.)
Overall, do you think the speaker was able to deliver a successful message to his audience?
Name:______
chapteR 6: analyzing your audience
MEdia Interaction template 6.3: ANALYZING speech videos
Directions: As you watch sample presentation videos in class, use the following template to record your observations.
Topic of Presentation:
Provide examples for presentation of audience relevance. Provide a truncated quotation and how it was used to capture the audience's attention.
Was the speaker effective in incorporating audience relevance? Discuss.
Discuss how you can incorporate audience relevance in your presentation.
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