ARN and Emotive Unveil New Iheartradio Propertiesat 2015 Iheartradio Livelaunch with Hozier
For release: 9am, Wednesday 1st April 2015
ARN and Emotive unveil new iHeartRadio propertiesat 2015 iHeartRadio LIVElaunch with Hozier
Last night Sydney witnessed GRAMMY nominated artist Hozier rocking iHeartRadio LIVE, presented by KIIS and Optus at The X Studio in Kings Cross.
An Optus exclusive, the iHeartRadio LIVE event was designed not only as a major live music event but also to produce multiple content pieces that are being amplified across the social media universe today, including being picked up by a number of social influencers in the music space.
Direct from last weekend’s international iHeartRadio Music Awards in LA where he won Alternative Rock Song of the Year for his smash hit ‘Take Me To Church’,Hozier wowed over 300 fans with a standout set of crowd favorites including his catchy new single‘Someone New’. Hosted by KIIS 1065’s Gordie Waters, fellow KIIS presenter the 3PM Pick Up’s Zoe Marshall enjoyed the show while other local celebrity fans attending included Richard and Christian Wilkins, Kate Peck, Scott Tweedie, Didier Cohen, Steven Khalil, and Casey Burgess.
Prior to the performance, ARN and Emotive announced a number of new initiatives designed to engage even more audiences and brands with the iHeartRadio platform in Australia with a presentation to media, music and entertainment industry guests.
Building on iHeartRadio’s Australian success of the last 18 months, which has resulted in over 400,000 registered users, these initiatives include the evolution of theiHeartRadio LIVE series, the launch of the iHeartRadio Countdown with Matty Acton, additional live event propertyiHeartRadio on the Verge which is designed to jumpstart new talent and new genre-specific channels.
ARN’s CEO Ciaran Davis said: “ARN’s commitment is to engage audiences with unique content from the country’s most loved entertainment brands and personalities, along with the world’s best entertainers.
“We recognise that iHeartRadio is more than a digital platform, it’s an entertainment brand and a key part of ARN’s growth strategy is leveraging the power of entertainment culture to create unforgettable experiences for audiences.
“We’re excited to be working with Emotive on the evolution of iHeartRadio, not only hosting an international star like Hozier as part of our LIVE series, but also introduce a new suite of branded properties. These include the iHeartRadio Countdown with Matty Acton airing weekly across our KIIS network, iHeartRadio on the Verge, and new genre channels, aiming to provide brands even more targeted commercial opportunities while giving audiences more of what they love."
Simon Joyce, CEO of Emotive, who holistically represent ARN’s iHeartRadio, adds: “We are working with ARN to take the art of great radio content creation and apply it to the iHeartRadio platform through new channels, big name hosts, exclusive interviews, live events and a killer social media strategy. For us it’s about offering consumers content with real depth that gets them closer to their favourite music genres. iHeartRadiodelivers brands the opportunity to be part of what people love. From major sponsorship and live events partnerships to custom channel creation, brands can be at the heart of this passion point entertainment platform 24/7.”
The iHeartRadio mobile app is available for download in the iTunes and Google Play app stores.
iHeartRadio Countdown with Matty Actonbegins on iHeartRadio and across the KIIS FM network from this Sunday April 5th at 4pm. More updates on other channels and properties to follow.
iHeartRadio – 20 million songs, 450,000 artists, 1500 radio stations all in one FREE app
Hozier’s self-titled album is out now and features the incredible
‘Take Me To Church’ and new single ‘Someone New’.
ENDS
For any questions or interviews, please contact:
Emotive:
Alison Mitchell
0418 206 298 /
ARN and iHeartRadio:
Tina Liptai
0404 050 277 /
Bec Brown
0403 052 256 /
ABOUT EMOTIVE
Emotive is an independent passion point content marketing business that brings a new model to the content marketing landscape. Helping marketers inject emotion into content creation, Emotive specialises in the creation of video content and events in entertainment culture. Uniquely, Emotive is able to offer its clients a ‘right audience’ guarantee by pinpointing the ideal consumer for the content, wherever they may be. Adding to Emotive’s innovative amplification model is a partnership with APN, which includes ARN and Adshel, giving Emotive special access to a huge weekly audience to further boost content distribution. As part of the partnership, Emotive holistically represents iHeartRadio, the world’s fastest growing digital music service.
ABOUT ARN
ARN is one of the leading broadcasters in the country with ownership or investments in 12 radio stations nationwide. It has a very strong position in the commercially lucrative 25-54 demographic. Its brands KIIS, Pure Gold, iHeartRadio, and The Edge96.ONE entertain and influence over four million listeners across Australia.
In 2014 KIIS 1065 was launched with Kyle & Jackie O in Sydney and immediately went to #1FM. In 2015 the KIIS network launched nationally with KIIS 101.1 in Melbourne with Matt Tilley & Jane Hall in Breakfast and Dave ‘Hughesy’ Hughes & Kate Langbroek in national Drive. The KIIS network now incorporates the Sydney and Melbourne stations, Adelaide’s #1FM Mix102.3, and Brisbane’s 97.3FM.
ARN also launched iHeartRadio, the world’s fastest growing digital service, to the Australian market in 2013 and the platform has had over 500,000 downloads. iHeartRadio is a free, all-in-one digital radio service and live events platform that lets audiences listen to their favourite live stations across Australia, New Zealand and the USA. Listeners can also create commercial-free custom stations, and find the best audio casts to create personalised daily custom talk stations.
ARN is an APN News & Media company.