8 Simple Steps to Increase Engagement
Humor Is Easy
8 Simple Steps to Increase Engagement
Marshall Chiles
(is also easy... to read)
Why Is Humor Effective?
Humor increases persuasion’s effectiveness.
Humor is a distraction that prevents the formation of negative brand associations otherwise formed through resistance, and positive affect creates new positive associations.
It is not businesses doing business with other businesses; it is people doing business with people.
Root word of emotion is motion. To move people, you need to connect to them emotionally.
When you make them smile/laugh, you raise their endorphins, which helps them connect with you.
People only play when they feel safe. If you make them smile or laugh, they are playing with you and therefore feel safe with you.
Once you have people distracted, feeling positive and safe, they trust you.
With their trust, you can get their money.
For very 1% improvement in employee engagement you can see up to a 9% improvement in operating profit.
Difference Between Comedy & Humor:
Humor is just safe comedy.
Comedy + Business = Humor
Dying is easy, comedy is hard.
The bar is set so low for corporate humor, all you have to do is make a valiant effort and you win.
Comedy is more blunt and hard-hitting, humor is more subtle and cerebral.
The Humor Rules:
1)Do not make fun of anyone or any group of people.
2)Keep it above the belt.
3)Stay away from religion and politics.
4)Stay away from drug references.
5)Stay away from violent words.
Comedy Fundamentals:
The secret of comedy is SURPRISE
Misdirection is key to surprise
Self-Deprecation is safe
- Obvious and Non-Obvious
- Difficult for women
Brevity is the soul of wit.
Quantity = Quality
Every comedian has a methodology & eventually they throw it out the window & go by their gut
The 3-Step Process
1)Statements of truth.
2)Lists.
- Column A - Same
- Column B - Opposite
- Hard Consonants and Emotional words from Columns A & B
3)I (emotion) (subject) because ___
- Hate
- Love – reversing the hate statements
Presentation Punch-Up
1)Write your presentation without trying to be funny.
2)Take a sentence and put it on a separate sheet of paper.
3)Write lots of jokes on that sentence.
4)Put the sentence back into the story with the chosen joke.
5)Repeat with other sentences.
Presentation Punch-Up Notes:
Not all sentences are worthy of being funny.
The times to use humor are
- At the beginning
- During transition points
- Just before your key message
Delivery:
Rehearse. Rehearse. Rehearse.
It is about the moment, not the material.
Statements of TRUTH
SUBJECT: ______
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Lists
nouns, verbs, adjectives
SUBJECT: ______
Step 1 Step 2 Step 3
Synonyms Opposite WordsOf Step 1 Hard Consonant & Emotional Words
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I (emotion) (subject) because _____
I ______because…
(emotion) (subject)
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Free e-book of ‘Humor is Easy’ By Emailing Me Now
Service Offerings
Presentation MBA: Master Basic Acceptance
Being able to make someone laugh is a powerful key for being liked and accepted. Presentation MBA teaches you methodology & exercises to learn how to find and apply the funny in your presentation and world.
Presentation DDS: Design and Delivery Semantics
We teach you the best practices for designing & delivering your deck. Our heroes are Nancy Duarte and Garr Reynolds. We mix their best practices with our own insight and experience to take your visual story telling to the next level.
Presentation PhD: Professional Humor & Design
We help you go from being an ‘OK’ presenter to a ‘WOW presenter by teaching you the best practices for design, delivery, and humor. This combination of awesomeness will have you earning more per booking and being asked to come back.
Presentation Punch-Up: We Do It Up For You
The best leaders are those that know what needs to be done, but do not have the time to master all that needs to be done. If you are one of those great leaders, then you can give us your presentation with objectives. We will produce the work for you and rehearse with you to make an impactful audience experience.
The 411
Website:
Phone: 855.55.FUNNY (38669)
Address: 878 Peachtree Street * Atlanta, GA 30309