Yogi Chandrakant Bhattc/O, Dr

Education

• B.E. (Electronics/Telecommunication) in September, 1995 from S.S.EngineeringCollege, Bhavnagar, Gujarat, India.

• PG Diploma (Marketing Management) in July, 2004 from Ahmedabad Management Association, Ahmedabad, Gujarat, India.

Summary of Skills and Experience

1. Managing Daily Operations :

• Managing the Outlet in accordance with the corporate standards set by Reliance Petro Marketing Ltd. and to help the staff to achieve the desired results in various segments like Sales / Customer Satisfaction / Product Standards for 100 % Quality & Quantity / Errorless Daily reporting / Errorless Accounting / Bookkeeping / Audits / Stock keeping / Indenting etc.

1. Achieving Sales Targets :

• achieving sales target thru various strategies
• Market Research / Analysis, maintaining relations with Govt. officials, visits to targeted customer segment: Transporters, Villages, Industries, Travels etc.
• Study competitor market share, their marketing strategies, data collection and defining our counter approach

1. Human Resource Management:

• To maintain a database of eligible candidates suitable for various posts at the outlet from nearby cluster for future requirement
• To interview, scrutiny, selection, finalization of recruitment and appointment – to help to the labour contractor at the outlet

1. New Market Development / Channel Development :

• Explore various possibilities to expand the business by appointing small dealer outlets ( known as Farm Fuel Outlets / Rural Fuel outlets ) in nearby villages after coordination with Territory Manager
• Market Research – Market survey, database creation, continuous up gradation & revision
• Help dealers for stocks, training of their staff, continuous up gradation to new methods and to help to decide better business strategies

1. Public Relationship ( PR ) Management :

• I arrange customer weeks / customer get-to-gather at our outlet to explain them various facilities offered at our Outlet
• Creating awareness for Q & Q verification methods
• New upcoming Schemes / various other benefits / Loyalty programs, if any.

1. Competitor Study :

• I continuously study and watch competition in our cluster and keep the higher authorities informed about the present scenario.
• Make counter marketing strategies and put into action after due approval from HO / RO.
• Preparing thorough Market Directory including all the details about the past and present Market and sales data of competition on regular basis and keep the HO / RO informed.

1. Auditing / Surprise checks :

• I conduct weekly / fortnightly and monthly audits at our outlets as well as other Reliance outlet in our territory for better implementation of standard operating procedures.
• I also carry out surprise checks at our outlets as well as other Reliance outlet in our territory for assuring the best service standards from our staff on ground realities.
• I send these reports to our Territory Manager who further escalates to HO and necessary actions taken if necessary.

1. Reporting

• I’m reporting to the Territory Manager at Ahmedbad office.

1. Job Profile :

• Handled the sales of electronic coding / marking machines from Video jet Inc., USA in all over Gujarat state from Ahmedabad branch office by direct intensive Industrial marketing approach.

1. Market Research / New Market Development

• Continuous Market visit, study, analysis and review a potential client list was a habit which had given me a stronghold in my cluster.
• Stronghold and relationship in all industrial sectors in GujaratState.
• Thorough understanding of Gujarat, Saurastra and kutch industrial zones.

1. New Application Development

• As a innovative sales person, I always try to look for an opportunity to find new applications where the industrial inkjet printers can be used.

1. Consumables Business Development

• I was also responsible for taking care of consumable ink business used in the inkjet printers for the existing customers.

1. Reporting

• I was reporting to Branch Manager at Ahmedabad and HO at Marol Naka - Andheri, Mumbai, Maharastra state on daily basis.

1. Job Profile :

• I handled sales and servicing of fully automatic electronic Laser Engraving machines of Great Computer Corporation (GCC), Taiwan in India.

1. Staff handling :

• I was handling two junior marketing engineers for sales and service of Laser engravers all over India.
• I was giving exclusive training at customer's end to operate the machine.
  Responsible for developing new market, registering Annual Maintenance Contracts (AMCs).
  

• Dealer network : handling dealer network spread all over India and also handled direct enquiries too.
• Corporate Marketing : handled accounts of corporate clients like ABB Ltd. ( Baroda & Nashik units), Crompton & Greaves(Nashik unit), Indian Telephone Industries(ITI)-Naini unit, Project Development India Limited(PDIL)-Baroda office, Humphry & Galssgow Consultants-Baroda Office, Alembic Ltd.-Baroda etc.

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