WP2 Concept, Preparation & Adaptation of Campaigns

WP2 – Concept, preparation & adaptation of Campaigns

Analysis of existing campaigns(Task 2.1)Analysis ofexisting cycle friendly employers approach (Task 2.2)

Partner’s organization name:
Data sheet filled in by:
Country:

Has a B2W campaignever been implemented in your country?

(Please tick the right box with “X”)

Yes / Still ongoing? / No

If yes, please answer the questions in section I “Analysis of existing B2W campaigns”.

Do you carry out company consultations regarding a cycle friendly employers approach?

(Please tick the right box with “X”)

Yes / No

If yes, please answer the questions in section II “Analysis of existing cycle friendly employers approach”.

Section I:Analyses of existing B2W campaigns

I.1. Who is responsible for organising and implementing the B2W campaign?

I.2. Short descriptionof the campaign:

I.3. Period for the action:

I.4N° of participants per year:

I.5. N° of participating companies per year:

I.6. Assessment of the campaign:

Highlights / particularly good effects
National features essential for the success of the campaign
Obstructions / barriers
Overcome of these barriers

I.7. Social elements of the campaign, those are essential for the success:

(e.g. awarding of prizes, final event, collective bicycle tour)

I.8. (Technical) equipment for the campaign:

Website
PR material (e.g. folder, poster)
Other

I.9. Workload / expenditure of work regarding:

Planning / preparation:
Implementation:
PR / marketing:
Building contacts with companies:
Building contacts with sponsors:
Ongoing support activities of companies and/or participants:
Final event (if arranged):
Awarding (if arranged):

I.10. Expenditures regarding:

Personnel costs:
Material (e.g. printing material, awards):
PR / marketing:
Other:

I.11. Qualification of staff:

(e.g. education, experience / prior knowledge)

I.12 Do you do a baseline survey of travel behaviour before participation?

(Please tick the right box with “X”)

Yes / No

I.13 Do you do follow-up surveys?

(Please tick the right box with “X”)

Yes / No

If yes, over what timespan?

I.14Data collection of:

(Please tick the right box with “X”)

N° of participants / N° of participating companies
N° of participating teams / N° of kilometers travelled by bicycle
Modal shift from car to bike (trips and km) / N° of CO2 reduction
Satisfaction of the participants with the campaign / Satisfaction of the participants with the awarding etc.
Willingness to continue to cycle after the campaign / Bike use after the campaign has finished

Other data that you collect:

I.15Data collection tools:

(Please tick the right box with “X”)

Questionnaire, paper format / Questionnaire, online
Statistical evaluation of the data of the participants

Other data collection tools you use:

Section II:Analyses of existing cycle friendly employers approach

II.1. Level of experience:

Newcomer / Experienced since / years

II.2. Type of consultation:

(Please tick the right box with “X”)

Personal advice of companies / Certification procedure / Training of company staff
Providing information
(e.g. best practice examples, websites, data bases etc.) / Excursions to role model companies

Other:

II.3Elements of cycle friendly employers approach:

(Please tick the right box with “X”)

Cycle access
(e.g. own access for cyclists to the company site, parking spaces in front of company entranceetc.) / Cycle parking
(e.g. roofing, protection against theft etc.) / Infrastructure for cyclists
(e.g. dressing rooms, showers, safe lockers etc.)
Cycle equipment
(e.g. rental of bicycle bags and buckets, rain shells etc.) / Cycle events
(e.g.breakfast for cyclists, staff outings with the bikeetc.) / Cycle days
(e.g. exchange for second-hand bikes, safety / health checks, bike test daysetc.)
Services for cyclists
(e.g. service station, air pumps,cycle washing machine etc.) / E-bikes / Pedelecs
(e.g. test days, service bicycles etc.) / Employer bikes
(e.g. for business trip, for private use, bike rental poolsetc.)
Information material
(e.g. bicycle maps, ongoing information for staff regarding campaigns, cycle equipment etc.) / Install of an operation coordinator for cycle matters / Empowerment ofcycle coordinators in companies
(e.g. briefing, training etc.)
Use of cycle couriers for supply / procurement / Parking management
(e.g. re-use of parking spaces for bikes, no parking spaces in front of company entranceetc.)

Other:

II.4Do you evaluate the approach? Do you collect data?

(Please tick the right box with “X”)

Yes / No

If yes, please provide a short descriptionwhat you did and which tools you have used:

II.5Do you do a baseline survey of travel behaviour before participation?

(Please tick the right box with “X”)

Yes / No

II.6Do you do follow-up surveys?

(Please tick the right box with “X”)

Yes / No

If yes, over what timespan?

II.7If you are experienced, what are the highlights / particularly good effects

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