What Product Would You Like to Own? Why?

product

1. Describe some of your favorite products. Why do you like them? What do they say about you?
2. What product would you like to own? Why?
3. Do you agree with these statements? Give reasons for your answer.

1. Using animals to test new products is wrong.
2. Multinational companies which manufacture products in developing countries help the world economy.
3. Companies spend far too much on launching and promoting new products.

1. Check that you know the meanings of the adjectives below. Then work in pairs. Think of products that match the words.

Attractive economical expensive fashionable

Reliablecomfortablepracticalpopular

1. Write adjectives with the opposite meaning to those in exercise A.

1. Complete these sentences with the words from the box

Well highbestlonghard

1. Timberland makes a range of ……..- wearing footwear
2. Ferrari produces……- quality sport cars.
3. Coca - cola and Pepsico both developed ……-selling soft drink.
4. Duracell sells……..-lasting alkaline batteries.
5. Levi Jeans are a ……-made clothing products.

1. Match the verbs on the left to their meanings. Then put the verbs into a logical order to show the life cycle of a new product.

1. Launch a) to stop making
2. Testb) to build or make
3. Promotec) to introduce to market
4. Manufactured) to change in order to improve
5. Modifye) to try something in order to see how it works
6. Discontinuef) to make a plan or drawing
7. Designg) to increase sales by advertising, etc.
8. Distributeh) to supply to shop, companies, and customers.

1. Zespri, a fruit grower, is introducing a new variety of kiwifruit. In which countries are kiwifruit grown? What color are they normally?

1. Match these words from the article to their definitions.

1. balda) a symbol on a product to show a company’s ownership
2. enhancingb) without any hair
3. varietyc) a particular kind in a range of products
4. to retain d) increasing the quality or amount of something
5. trademark e) to keep or continue to have something

1. Read the article. Then decide if the following statements are true or false. Correct the false statements.

1. Zespri has spent a lot of money on marketing the new product.
2. The new variety of kiwifruit is New Zealand’s most important fruit export.
3. Asians prefer the original green fruit.
4. The kiwifruit marketing Board is only marketing the new fruit in Japan.
5. The traditional kiwifruit did not sell well at the begging of the season.
6. The European manager is not very enthusiastic about selling the product.

1. Find words or phrases in the text which mean the following

1. Answer these questions

1. What are the most important qualities of the new kiwifruit?
2. What methods can companies use to promote new food products?
3. The article says’ …..sales picked up when the gold fruit became available’. At what time of the year do sales of the following pick up in your country?

a)toys

b)ice cream

c)cars

d)greeting cards

GERUNDS AND TO INFINITIVES

1. GERUND

Gerund is the – ing form of the verb that functions as a noun. A Gerund could be as a subject, object/compliment, or preposition. See the example below:

1. Gerund as a subject

• Speakingis better than thinking

S V

• Playing tennis is fun

S V

• Joggingmakes us fresh

S V

1. Gerund as a object

• Shelikesdancing

S V O

• Hehatessinging

S V O

1. Gerund as a compliment

• My hobbyiscycling

S V O

• Our target now iswinning the competition

S V C

1. Using gerunds as the object of preposition

1. We talked about going to Canada for our vacation
2. Sue is in charge of organizing the meeting
3. I’m interested in learning more about your work

1. I’m used to sleeping with the window open
2. I’m accustomed to sleeping with the window open
3. I look forward to going home next month
4. They object to changing their plans at this late date

1. We talked about not going to the meeting, but finally decided we should go

1. Common verbs followed by gerunds

1. I enjoy playing tennis

1. Joe quit smoking
2. Joe gave up smoking

Verb + Gerund

Enjoy

Appreciate

Mind

Quit (give up)

Finish

Stop

Avoid

Postpone (put off)

Delay

Keep (keep on)

Consider (think about)

Discuss (talk about)

Mention

Suggest

Admit

Deny

Resist

Advice

Miss

Recall

Report

1. Go + Gerund

1. Did you go shopping?
2. We went fishing yesterday?

Go + Gerund

Go skating

Go boating

Go bowling

Go camping

Go canoeing

Go dancing

Go fishing

Go hiking

Go hunting

Go jogging

Go mountain climbing

Go running

Go sailing

Go shopping

1. Verb after certain adjective which followed by “to”

Confess to

Object to

Advance to

Look forward to

To be opposed to

Dedicate to

To be used to

Get used to

To be accustomed to

Key to

Example:

• We are looking forward to going back to school
• Bob confessed to stealing the jewels
• I object to giving you another allowance

1. To + Infinitives

1. Common verbs followed by infinitives

1. I hope to see you again
2. He promised to be here by ten
3. He promised not to be late

1. Mr. Lee told me to be here at ten o’clock
2. The police ordered the driver to stop

1. I was told to be here at ten o’clock
2. The driver was ordered to stop

1. I except to pass the test
2. I except Mary to pass the test

Group A: Verb + Infinitive

Hope to

Plan to

Intend to

Decide to

Offer to

Agree to

Refuse to

Seem to

Appear to

Pretend to

Ask to

Expect to

Would like to

Want to

Need to

Group B: Verb + (pro)noun + Infinitive

Tell someone to

Encourage someone to

Remind someone to

Invite someone to

Permit someone to

Allow someone to

Warn someone to

Require someone to

Order someone to

Force someone to

Ask someone to

Expect someone to

Would like someone to

Want someone to

Need someone to

1. Common verbs followed by either infinitives or gerunds

1. It began to rain. / it began raining
2. I started to work. / I started working
3. It was beginning to rain

1. Judy always remembers to lock the door

1. Sam often forgets to lock the door

1. I remember seeing the Alps for the first time, the sight was impressive

1. I’ll never forget seeing the Alps for the first time

1. I regret to tell you that you failed the test

1. I regret lending him some money. He never paid me back

1. I’m trying to learn English

1. The room was hot. I tried opening the window, but that didn’t help. So I tried turning on the fan, but I was still hot. Finally, I turned on the air conditioner.

1. Infinitive of purpose: in order to

1. He cam here in order to study English
2. He came here to study English

1. INCORRECT: He came here for studying English
2. INCORRECT: He came here for to study English
3. INCORRECT: He came here for study English

1. I went to the store for some bread
2. I went to the store to buy some bread

Exception: The phrase be used for express the typical or general purpose of a thing. In this case, the preposition for is followed by a gerund: a saw is used for cutting wood. Also possible: a saw is used to cut wood. However, to talk about particular situation, be used + an infinitive is used: A chain saw was used to cut down the old oak tree. (INCORRECT: A chain saw was used for cutting down the old oak tree)

DaftarPustaka

Azar. S. Betty. 1989. Understanding and Using English Grammar 2nd Edition. New Jersey: Prentice – Hall, Inc

Catton David, FalveyDavid , and Kent Simon, MARKET LEADER, Course Book, Pre-Intermediate Business English, 2002, Edinburg Gate, Harlow, Essex, CM 2JE, England.

Philips Deborah.2001.Preparation Course for the TOEFL Test: New York: Addison Wesley Longman

Trappe Tonva. 2005. Intelligent Business. England: Pearson Education Limited

Wishon, E.G & Burks. M. Julia. 1980. Let’s Write English Revised Edition. New York: Litton Educational Publishing

Oshima, A & Hogue A. 1997. Writing Academic English Second Edition: New York: Addison Wesley Longman

Karnedi. 2001. Grammar Translation Exercises: PusatPenerbitanUniversitas Terbuka

Whitby Norman.Business Benchmark: Cambridge