Meeting in pharmaceutical factory
Wang Jianlong: Hello, everybody! There is an emergency meeting. As you know, in recent months, our factory has had a financial crisis. If this trend continues, we will have a big trouble. But, there is a good news, we got a funding. You guys can’t imagine how hard to get this funding. And the questions is, what can we do to recover from the crisis, moreover, to improve our image in the eyes of the public. Your task is coming. Telling me how to invest this funding is the best choice to gain the profit and enhance the corporate image. I need a detailed plan in a week. Don’t let me down. Are you all clear? Do a good job! Now we are finished, see you after a week.
Wang Jianlong: Good morning, everyone! Today is the day of your submitted report. Are you ready? Good, xinyun and liuqiao to do report first.
Du Xinyun: Good morning, everyone! It’s a great honor to share our proposal here with all of you. Maybe there are still some drawbacks in the proposal, and we are open to your suggestions. According to the task assigned by the boss last week, our main idea is how to gain profit as much as possible using the funding. So firstly, we will lay out the possible applications of the funding separately, and then come to a final proposal in consideration of the actual situation of our factory. Correspondingly, our presentation is divided into 3 parts, namely possible applications, analysis and final proposal. Now, let’s come to the first part—possible applications.
1. We can optimize the productive technology. By ”productive technology”, we mean the method and technology of production which mainly includes process flows, production facility and so on. The advanced technology provides the basis for raising economic benefits as well as enhancing the capability of competitive. To be specific, we can buy more efficient production equipment, introduce advanced technology from aboard, or recruit excellent professionals to improve the current production status.
Liu Qiao: 2. The second, the innovation of science and technology, talent is the key. High quality talent is the core of enterprise competition. Only by strengthen the talent team can enable enterprise in an invincible position in fierce competition. So we must expand the school recruit and recruit outstanding graduates which can inject fresh blood into the pharmaceutical factory.
Du Xinyun: 3. We can expand investment in R&D. As we all know, innovation, which is based on the capital and persons with ability, is the core of further development in a pharmaceutical factory. To some degree, the influence of innovation may not be so obvious in a short time, however, over the long run, it will give a major boost to the corporate interests.
Liu Qiao: 4. The forth, in order to shorten the product cycle and improve efficiency, on the one hand, we’d better expand the scale of production and increase the number of production lines. On the other hand, optimizing inventory and logistics management can reduce the stock of products and increase the production schedule which can also reduce consumption and save costs. All in all, by increasing the investment of manpower and material resources can make the production and transportation of sales into integrated management system.
Du Xinyun: 5. We can change the variety of drugs that we are producing now. I think it is a good choice to produce the ones whose patent protection expires. For example, Glevic is one kind of drugs with patent protection made by Novartis. During the patent protection duration, the price of it was too high to afford for many patients. While, when the patent protection expires, it will be replaced by generic drugs with a much lower price. As a result, if we turn to produce drugs like this, there must be more sales because of the price advantage. What’s more, we can also choose some drugs aimed at chronic diseases because of the long-term need.
Liu Qiao: 6. The sixth, intensify the propaganda and enhance the enterprise influence. Begin with the following several points, first, increase advertising spending and please stars for endorsement of the drug which can use public influence of stars to raise public awareness of enterprise. Second, in the name of the enterprise we can sponsor public welfare activities. Third, updated packaging can attract more attention of customers compared with other old packaged drugs. Forth, make full use of new media, such as weibo and wechat platform, to enhance the influence of factory.
Du Xinyun: 7. We can increase the investment in raw materials, in other words, buy large batches of raw materials at once, in order to get a lower price and then reduce production cost.
Liu Qiao: 8. The eighth, increase staff training opportunities, for instance inviting college professors to our factory for training and arranging employees study tours and visits to the domestic and foreign institutions or companies, which can improve their ability and efficiency. What’s more this can also improve the production efficiency of our factory.
Du Xinyun: 9. Enhancing corporate culture construction is a good choice as well. Corporate culture is the soul of an enterprise. Good corporate culture is not only one of the best tools to increase the enterprise cohesiveness, but also the basis of forming a good atmosphere of manufacture as well as reaching high production efficiency. It’s worth noting that the staff is the core strength in the construction of corporate culture. As a result, above all, we must pay attention to people-oriented management. For example, we can hold collective activities, such as party or competition, in order to cultivate their team sense and then promote the development of productivity.
Liu Qiao: 10. The tenth, we can improve the welfare of employees which may result in high work efficiency. There are many ways to realize this goal such as giving employees a regular raise, increasing the intensity of reward, and organizing employee collective travels which let employees feel more humanistic care.
Du Xinyun: The possible applications are introduced above in detail. In consideration of the actuality of our factory, we do the analysis as following. First of all, the scale of our factory is a limited factor for expanding the production, so 4, namely production expanding, cannot be achieved unless building new plants. However, the funding is not enough to do so. Furthermore, both the production capacity and the storing areas lead to the infeasibility of the investment increase in raw materials. Even more, if the raw materials are placed for a very long time till expired, the costing will increase instead of reducing on the contrary. So the investment increase in raw materials is not feasible. Finally, the construction of corporate culture can be achieved by different ways, not always based on massive funds, so this is not involved in our final proposal. Based on the analysis above as well as consulting relevant information through the Internet, we finally arrived at the proposal as following, now let my partner Liu Qiao show us please.
Liu Qiao:
l 30% will be used on the optimization of the productive technology.(1)
l 20% will be used on the investment in R&D.(3)
l 15% will be used on changing the variety of drugs.(5)
l 10% will be used on talent team building (2)、intensify the propaganda and enhance the enterprise influence(6)、increasing staff training opportunities(8)respectively.
l 5% left will be used on improving the welfare of employees (10).
This is our proposal, we are sincerely glad to receive the suggestions from all of you. Thank you!
Wang Jianlong: Very well. Your report is very comprehensive. I am satisfied with it, let’s listen to the report from xiaoyu, then I will summarize your report together. Xiaoyu, please.
Lan Xiaoyu: OK. Our plan is quiet different from their plan. We pay more attention to sustainable development, instead of interests. To be honest, their plan is perfect, I have to say that if we adopt their plan,our factory can improve the production efficiency, increase the company's profits and R&D investment is conducive to long-term development. But there are also some problems, as we all know that national policies about environment protect are more and more valued. We can often hear some news about business’s social responsibility. So your plan can bring interests but doesn't take environment into consideration . We have to admit that there are still some problems in environment protection. From the perspective of sustainable development and our factory’s social responsibility, we should shift our factory development from extensive growth to intensive growth, and pay attention to environmental protection and resource saving. Given the concrete situation of our factory, the wastewater emission is the biggest problem, so how to reduce that is one thing we should do first. Besides, taking effective measures to the treatment of sewage also should be put at the first place. And both of these require certain fund support.
So we want to use the money to fulfill the social responsibility and enhance the corporate image, so our plan is as flows: let my partner say firstly.
Luo wei: Ok, I introduce our group's plan first. The first part of our team is saving environmental protection and scientific development. We also have sufficient, we will listen to your advice and correct it gradually.
Review the past, our factory developed well in "green chemical". In order to adapt the requirements of modern society, the company should shift from "green chemical" to "low carbon chemical". Specific measures are as follows.
1.1 As we all know, the synthetic routes of chemical medicine are most from scientific research units, so that the process of transferring to the production needs a series of optimization. Capital contribution should be committed to research the optimization route of the development production process.
1.2 We will continue to improve and expand greatly before the company proposes the low carbon cycle economy which is an economic model based on low energy consumption, low pollution and low emission. The low carbon cycle economy is a new economic growth point in the future. So we must catch it. The factory should promote energy conservation and emissions reduction work actively and shut down energy-intensive electrolytic device.
1.3 Environmental management. For pharmaceutical factory, pollution source is one of the biggest problems to the environment. So we advice the pollution source operates online, establish long-term effective mechanism of environmental protection standards, monitor work to carry out the situation to the public through the network. And don't be worry, we will be responsible for the authenticity, accuracy of the public contents.
1.4 The comprehensive utilization of resources. Recycle the solvent waste and reduce the emissions of refractory organic matter are also what we should do now. We propose the projects of liquid, gas wastes comprehensive utilization and 1000 tons/year activated carbon waste recycling engineering. By improving the solvent recovery process, improve the quality of the recovered solvent and yield.
1.5 Standardize the by-product disposal. With the process of production, there will bring so many by-products. Some are very useful in some aspects. For instance, the byproduct of oil has good combustion performance, as a kind of liquid fuel will has broad application prospects. So we should make full use of the by-products. Save resource and reduce the pollution.
These are our first part, we can not only fulfill the social responsibility, but also can enhance the company image. Now xiao yu, it's your turn.
Lan Xiaoyu: OK, above is about how to improve our factory inside, and next part is about how to expand the social influence.
1.This year we plan to hold two social charity activities in spring and autumn. And if it cause a lot of good effects in society, we can hold this every year. In another word, we can make it as an traditional activity.
The concrete form is as flows:
1.1Group some volunteers to promote environmental knowledge, we can make several brochure and distribute to people.
1.2Spend part of the fund on making environmental protection ferment or other chemical environmental protection products, sell them to people for free.
2.Contact with the museum of natural history in Tianjin and hold activities to improve spiritual civilization. Hold national junior high school chemical competitions. This can cultivate students’ interests in chemistry and let them pay more attention to how to make environment friendly products.
And we also know that our fund is not enough to finish all of these things. So we rank the projects in order of importance:
The first thing is dealing with the wastewater and optimizing the productive processing to get the environment friendly products.
And rest amount of found can be used to do some public services. We can establish the public-service foundations and support for those public services talked above.
And if there is still remain fund, we can use it to get more interests.
Above all of these are our team’s plan, thank you.
Wang Jianlong: Well, you guys all have done a good job and provided me with a good report. Now, please allow me to determine the final plan. Xinyun and liuqiao! Xiaoyu has made an objective evaluation of your plan. You guys do purse the interests too much. But I appreciate it. After all, we need more money.
Xiaoyu and luowei, In terms of environmental and social aspects, your plan considers the social responsibility roundly. But, there are some shortcomings of your plan. Firstly, it will cost a lot of manpower, material resources and financial resources when the factory collects and disposes the waste. Secondly, if we shut down the energy-intensive electrolytic device, the production target will not come true. Maybe our factory will be in crisis again. Finally, we spend the funding to host social activities, the money maybe over budget. Taking all in account, we should not purse the social duty blindly, the development of the factory is mainly part we should consider.