Videoabstract: Dinos Meet Star Trek

Videoabstract: Dinos Meet Star Trek

VideoAbstract: Dinos Meet Star Trek

Overview
Abstract Date / 14-Aug-2016
Date(s) of shoot / 17-Aug-2016
Video Release Date / Optimistic: 19-Aug-2016 (Gene Roddenberry’s birthday); Realistic: 22-Aug-2016
Project Lead / Zoe Lomer
Project Name / Space, the final frontier Star Trek Promo
Museum Affiliation / CASM
Creative / New OR Updated
Objective /
  • Persuade audience to visit Starfleet Academy Experience before it closes on September 5

Target Market /
  • PRIMARY:
    Families with kids aged 8+
  • SECONDARY:
    VFN, tourists, locals

Stakeholders / Marketing, CASM, CMN
Approvals / G. Breton, C. Kitzan, A. Benay (for concept only), CMN Marketing team.
Look/Feel/Focus/
Tone/Manner /
  • Fun, lighthearted, visually appealing
  • Quickly-paced
  • Distant past meets far-off future

What should viewers learn? /
  • Star Trek: The Starfleet Academy Experience and Ultimate Dinosaurs are closing September 5 – see them before they’re gone!
  • Exhibits are cool, engaging and fun for the whole family; a must-see!

Call to Action /
  • Get your tickets now!

Mandatories / CASM Logo, Canada Wordmark, Canadian Museum of Nature Logo, URLs,
B-Roll? / Yes, provided by CASM and CMN
Title / Ultimate Dinosaurs meet Star Trek Crew
Schedule: / Wednesday, August 17, 2016
8:30 a.m.: CMN and CASM crew, actors meet at CMN (exact location TBD). Script run-through and rehearsals, dressing and make-up.
9:00 a.m.: Orkestra crew arrive with Dino suits.
9:00 a.m. – 11:30 a.m.: Filming at CMN. Note: CMN opens to the public at 9:00 a.m.
11:30 a.m. – 12:10 p.m.: Lunch break at CMN.
12:10 p.m. – 12:30 p.m.: Travel to CASM.
12:30 p.m. – 3:30 p.m.: Filming at CASM. Note: SFAE will be open during this time.
Photo Shot List / TBD
Release Forms / Orkestra to coordinate
Publishing Platforms /
  • CASM YouTube (En/Fr), Facebook (En/Fr), Instagram stories (?), joinstarfleetacademy.ca; links via twitter
  • CMN Facebook (En/Fr), Ultimate Stories blog (En/Fr), What’s on at the Museum (En/Fr),

Other Notes /
  • Filming day will be an opportunity to interact with visitors and promote each exhibition: selfies with Dinos and ST crew, images for CMN and CASM social media, handing out ST cards.
  • ST crew props: 4 tricorders, 2 pairs spok ears, several Tribbles, one box Two Can Trek Tuesdays cards
  • ST costumes: 4 costumes (sizes TBC), actors to bring own black shoes/boots, make-up
  • Water and snacks to be served in the CMN boardroom (budget and menu TBC)

Script
Video / Audio / Super
Opening:
Option 1: Black screen with title fade to first scene
Option 2: Fade into scene of dinosaurs on Parliament Hill (use existing footage) / Music (fun, playful) / ALT: [Here in Ottawa, it’s been a very special summer, with very special visitors.]
Fade to existing footage of dinosaurs taken on Parliament Hill (no v/o)
[ALT: Iconic images of Ottawa: Parliament Hill from the front, Canal locks, or
Parliament Hill from behind] / v/o: Take the ultimate trip to the prehistoric past.
Fade to video of Star Trek activations with the Nacelle
[ALT: clips of crash landing video] / v/o: Boldly go to the far-off future.
Transition to Starfleet away team (4) disembarking from van in from of CMN, holding tricorders, looking around and scanning, like tourists. They look nervous but interested.
They are greeted by the enthusiastic dinosaurs (4) who lead them skipping and running into the Museum of Nature. Shot of the group entering through the iconic doors. / v/o: Travel through time before time runs out! / [ALT: And friends old and new still have time to make the most of it.]
Groups walks by sign with visual identity of Ultimate Dinosaurs. Focus shot on the sign. / Logo for Canadian Museum of Nature (in the bottom corner)
The dinosaurs are taking them through the exhibit, they stop and take it all in, try the AR, compare this technology with their own tricorders.
Shots: Away team scanning
Giganotosaurus with tricorders; panel of Giganotosaurus.
The dinosaurs and away team are fading away.
FX: Star Trek transporter / SFX: Star Trek transporter
Dinos and Starfleet crew beam in to front of Canada Aviation and Space Museum
[ALT: group beams to land right in front of Star Trek sign on the parkway]
Starfleet away team leads dinos to Experience (hangar).
Shot: sign of Star Trek: Starfleet Academy Experience sign with group walking by; focus on the sign.
Dinosaurs and Starfleet crew are interacting with the Experience (and one another): taking selfies, learning Klingon (roaring at the screen), trying to eat tribbles (Star Trek crew rescue the tribbles), shooting phasers, in Captain’s Chair on the bridge, running loops around the bridge. / SFX: Star Trek transporter, dinos roaring at the Klingon screen / Logo for Canada Aviation and Space Museum (in the bottom corner)
Dinosaurs and Star Trek away team say goodbye one by one:
1)Shake hands
2)Live long and prosper (Dino has trouble)
3)High fives
4)Hugs. (Awwww)
5)Wave goodbye and beam out of the bridge as the away team watches and waves, then sit in their seats in the bridge. Captain gives the command (“Engage!”)
FX: Bridge screen going into warp drive
FX: Star Trek transporter
[ALT: Away team get back to work, looking at their tricorders, comparing notes (it was a once in a lifetime opportunity!).]
[ALT: Dinos and away team hold hands skipping into the distance] / SFX: Star Trek transporter, warp drive / See them both before it’s too late!
In Ottawa until September 5, 2016.
Canadian Museum of Nature logo
Canada Aviation and Space Museum logo
Social icons / Canadian Museum of Nature URL and exhibit identifier
Canada Aviation and Space Museum URL and exhibit identifier
Canada Wordmark?
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