The Second China Beijing International Cultural & Creative Industries Expo

THE 9THCHINA BEIJING INTERNATIONAL CULTURAL & CREATIVEINDUSTRIES EXPO

Date: December11-14, 2014

Venue: China International Exhibition Center, Beijing (The Old)

PREFACE

Cultural & Creative Industry

The spring of the Cultural & Creative Industry all over the world is the symbol of a new era. With picking up the trend of global economy and improving the level of science & technology, Cultural & Creative Industry is appearing unprecedented developing prospect. According to statistic, production value of Cultural & Creative Industry in the world is USD 22 Billion per day; meanwhileit is increasing by 5% rate. Cultural & Creative Industryis going to be the rising sun industry that is the top of business value and cultural connotation in 21century.

Beijing

As the center of culture of China, Beijing owns profound cultural innerstrength and obvious advantages of resource and talent, so that Beijing has condition of abounding in gifts of nature to develop Cultural & Creative Industry.Beijing has definitely put forward the Cultural & Creative Industry as one of the most important pillar at capital economy development in the future.According to the development plan, Beijing will build up centers of Chinese Cultural & Creative industry in eight areas. They are center of literature and performance, trade center of publication and copyright, producing program and trade center of film and television, developing and producing center of animation and game, center of advertisement and exhibition, trade center of curio and arts, center of design and creativity, and center of culture and tourism.

China Beijing International Cultural & Creative Industries Expo (ICCIE)

China Beijing International Cultural & Creative Industries Expo (ICCIE) is a large-scale international gathering of the cultural and creative industries approved by the PRC State Council, co-hosted by the PRC Ministry of Culture, the PRC State Administration of Radio, Film and Television (SARFT), the PRC General Administration of Press and Publication (GAPP) and the People’s Government of Beijing Municipality, supported by 28 departments including the Publicity Department of the Party Committee of the People’s Government of Beijing Municipality, and organized by the China Council for the Promotion of International Trade (CCPIT) Beijing Sub-council. In line with the Chinese government’s commitment to booming the cultural and creative industries and according to the principles of organizing high-quality international conferences and exhibitions via standard, professional and market-oriented approaches, ICCIE displays rich development fruits of Chinese cultural and creative industries on all fronts, exchanges latest international theories and viewpoints on development of cultural and creative industries, builds up platforms for trading of cultural products and services and thereby plays an important role in promoting industrialization of the cultural and creative sectors and facilitating international trade and investment cooperation related to the cultural and creative industries.

ICCIE is an annual event taking place during the latter half of the year. Since 2006, the year of its initiation, eight ICCIEs have been successfully held. According to incomplete statistics, the former five ICCIEs attracted 1055 speakers including high-level officials from over 20 international organizations such as United Nation, the European Union, the World Intellectual Property Organization and the International Council of Societies of Industrial Design, heads of national authorities in charge of cultural and creative industries as well as well-known experts, scholars and entrepreneurs from home and abroad. Over190 delegations from nearly 90 countries and regions and more than 80 delegations from 31 Chinese provinces and trade fairs of the 5 ICCIEs where 1340 letters of intention and formal agreements for cooperation were signed involving a total amount of USD23.31 billion.

The 9thSession of ICCIE

The9thSession of ICCIE will be held on December 11-14, 2014 in Beijing. It will continue to attract domestic and foreign cuspidate technology and production of culture & creation to build a platform for intercommunications of cultural & creative information, transactions of productions and co-operations of items, provide widely space for cultural & creative production’s marketization, industrialization and internationalization; it will be built a international cultural & creative pageant including creative thought, technical continent and cultural details.

THE ORGANIZING COMMITTEE OF ICCIE

HOSTS

The Ministry of Culture, P.R.C

The State Administration of Press Publication and RadioFilm Television, P.R.C

The People’s Government of Beijing Municipality

ORGANIZER

China Council for the Promotion of International Trade Beijing Sub-council

CO-ORGANIZERS

The General Office of Beijing Municipal Committee of CPC

Publicity Department BeijingMunicipal CommitteeofCPC

The United Front Work Department of CPC Beijing Committee

Beijing Municipal Committee of Education of CPC

The General Office of the Beijing Municipal People’s Government

Beijing Municipal Commission of Development and Reform

Beijing Municipal Commission of Science and Technology

Beijing Municipal Commission of Economy and Information Technology

Beijing Municipal Bureau of Public Security

Beijing Municipal Bureau of Finance

Beijing Municipal Commission of Urban Planning

Beijing Municipal Administration Commission

Beijing Municipal Commission of Commerce

Beijing Municipal Bureau of Culture

Beijing Municipal Health Bureau

Taiwan Affairs Office of the Beijing Municipal Government

Foreign Affairs Office of the People’s Government of Beijing Municipality

Beijing Administration for Industry and Commerce

Beijing Municipal Bureau of Radio,Film and Television

Beijing Municipal Bureau of Press and Publication (Beijing Municipal Bureau of Copyright)

Beijing Municipal Administration of Cultural Heritage

Beijing Municipal Bureau of Sport

Beijing Municipal Commission of Tourism Development

China Communist Youth League Beijing Committee

Zhongguancun Science Park Administration Committee

Beijing Cultural and Creative Industry Promotion Center

CONTENT OF ICCIE

I. Exhibition:

Gathering outstanding organizations and enterprises at home and overseas from 11 aspects:

1. gathering districts and center of cultural & creative industry
2. broadcasting, film and television
3. press, publication, printing and copyright trade
4. cultural and art performance industry
5. software, animation and game
6. advertising and exposition design
7. cultural tourist attraction and commodity
8. creative design
9. painting and calligraphy
10. industrial arts and crafts
11. public sculpture

The exhibition will be showing outstanding enterprises of Cultural & Creative industry, achievements and production by creativity, science & technology and culture unite together perfectly. Meanwhile, it will be the most excellent platform via understanding production and information at home and overseas.

II. Art Performances

It will gather famous stars and players from mainland, Hong Kong, Macao, Taiwan and overseas, combining opening ceremony and a series of performances, dedicating kinds of excellence performances.

III. Creative Activities

It will be showing, selecting, choosing, cooperating and exchanging from Culture & Creativity, animation, game, painting & calligraphy and cultural relic appreciation and authentications, and promoting development of Cultural & Creative industry.

IV. Presentations and Trade Fairs

It will set up the most effective trade channel for Cultural & Creative Industry via looking for clients in Cultural & Creative Industry Zones; professional promotion from copyright trade, performances trade, tourism services trade, animation, game, software developing and art auction with industry characteristic and trade effect.

V. Forums

It will be the main forum - International Forum on Cultural & Creative Industry Development,and a number of sub-forums: Intellectual Property Protection & Copyright Trade Forum, Film & Television Development Forum, Software Development & Network Game Industry Forum, Advertisement Design and Creativity Forum and so on. It will be a high-level forum, discussing development prospect of Cultural & Creative industry at global view, studying effective link Cultural & Creative industry between Beijing and foreign countries.

EXHIBITION PROFILE

EXHIBITION MANAGEMENT

1. COST OF PARTICIPATION:

A - SPACE RESERVATION

★ SHELL SCHEME BOOTH:

AREA A:3m x3m = 9sq.m at USD 2,300.00

AREA B:3m x3m = 9sq.m at USD 1,700.00

(AREA C & D only for domestic exhibitors)

A ready-for-display package stand has been designed for exhibitors to use a cost-effective means of participation and a minimum of 9 square meters is required (Multiple units are possible.)

A standard Shell Scheme Booth (per 9 square meters) includes:

■Fascia board (300mmhigh) with exhibitor’s Englishand Chinese namethereon.

■Aluminium frame system.

■ White polywood panel walls (2500mm. high) on all closed sides of the stand.

■Booth area fully carpeted.

■Oneinformation counter (1000mm.L x 450mm. W x 760mm.H).

■Two chairs and one waste basket.

■One 5A /220V socket (International Style) & two fluorescent tubes.

★RAW SPACE (Minimum 36sq.m.):

INDOOR RAW SPACE:

AREA A: USD230.00 / SQ.M.

AREA B: USD170.00 / SQ.M.

(AREA C & D only for domestic exhibitors)

OUTDOOR RAW SPACE:

USD $100.00 / SQ.M.

Raw exhibit space is available in minimum 36 square meters. Special designs, layout and fitting may be arranged by exhibitors at additional cost by direct application to our Official Booth Contractor.

2-THE SERVICES:

The organizers provide the following services to all exhibitors:

■ Free listing in the official Exhibition Directory.

■ General cleaning of exhibition area.

■ Invitation to the opening ceremony activities.

■ Assistance with business conducting.

■ Stand construction and dismantling (for Shell Scheme Booth only).

■ Free exhibitors’ badges for in-advance registration.

■ Twenty-four hour on-site security.

Optional supplies & services include:

■ Additional address listing and logo-listing in the Exhibition Directory.

■ Advertisement in the Exhibition Directory.

■ Advertisement on the back of admission tickets to the exhibition.

■ Advertisement in & out the exhibition halls.

■ Arrangements and organization for product promotion & technical seminars.

■ Audio-visual equipment rental.

■ Customs clearance.

■ Extra furniture & power supply.

■ Freight forwarding

■ Installation of exhibits.

■ Preparation of artwork, designs and souvenirs etc.

■ Printing of promotional literature.

■ Travel and accommodation.

■ Official invitation letter for visa application.

■ IDD or DDD telephone & facsimile lines.

■ Manpower, e.g. interpreters, attendants and reception girls.

3-PARTICIPATION PROCEDURES:

1. Fill in the Application Form and return it to the organizers. Application by fax is also acceptable. Please note that the application deadline is Nov. 10, 2014.

2. Upon receipt of the Application Form from the exhibitor, the official Contract in duplicate will be sent to the applicant for signature.

3. Space allocation deposit of 50% of the total booth rental must be made or all the payment can be paid once by a bank telegraphic transfer in US dollars in accordance with the Proforma Invoice issued by the organizers. The balance payment should be settled no later than Nov. 20, 2014.

4. An Exhibitor’s Manual explaining freight forwarding, booth design and construction, travel arrangement accommodation, rental facilities, manpower services, advertising, visa application and so on will be sent to all the registered exhibitors upon confirmation of participation. Participants are required to return those forms to the organizer before the respective deadlines.

5. No space/booth will be allocated until payment of deposit is received. Booth allocation is on the “first come, first served” basis, until being sold out.

THE 9thCHINA BEIJING INTERNATIONAL CULTURAL & CREATIVE INDUSTRIES EXPO

APPLICATION FORM

DEADLINE：2014-11-10

A-BOOTH REQUIREMENTS：

■INDOOR BOOTH PRICE：

■OUTDOOR RAW SPACE PRICE(Min. 36sq.m.)

■BOOTH-TYPE & AREA OPTION：

NOTE/注：We confirm that all information provided by us are true and correct.

COMPANY CHOP & AUTHORIZED SIGNATURE FULL NAME & TITLE DATE