SM Job Description - Crown Golf

SM Job Description - Crown Golf


TITLE:Membership Sales Advisor

Responsible to:Head of Golf/Group Membership Sales Manager

Responsible for:Golf Membership Sales

Main Purpose of Job

Primary: Responsible for developing and implementing a monthly sales plan with the objective of achieving targeted membership sales.

Main Duties and Responsibilities

Sales Plan

  • Develop and implement a local sales plan which will maximise any central marketing support and generate sufficient new contacts in the local marketplace in order to achieve targeted sales / income.
  • Work closely with the Head of Golf to implement local and centrally driven marketing campaigns in order to drive joiners and referrals.
  • Keep a regular and open communication with Front of House Manager to ensure delivery of exceptional customer service to prospective and club members.
  • Submit the Daily Activity Report (DAR) in accordance with timelines set out by the Group Membership Sales Manager.

Management and Reporting

  • Plan sales rotas to maximise efficiency. This must ensure coverage at key trading periods inc. evenings & weekends.
  • Produce monthly commission application for auditing by the Group Membership Administrator.

Club Sales Targets

  • Monitor club membership and take action to ensure membership profile (mix) is on line with targets.
  • Report to the Group Membership Sales Manager on a daily basis regarding the following areas:
  1. New Sales Results MTD
  2. New leads generated MTD
  3. Tour: Sale (Closing) ratio
  4. Show Ratio (Appointments to Tour)
  5. Contact: Appointment Ratio
  6. Number of Future Appointments booked
  7. Number of referrals – generated at POS
  8. Number of telephone (completed and total) calls made to book appointments
  • Manage the computerised membership system, and provide accurate statistical information
  • Telephone prospective enquiries in accordance with the Key Performance Indicators (KPI) levels in order to reach monthly sales goals.
  • Follow Up Web / Email enquiries within 48 hours.
  • Conduct tours with prospective members and sell facilities of the Club, ensuring appropriate follow up activity where necessary.
  • Contact all new joiners after their first 7, 30 and 60 days of membership as a matter of courtesy and for potential referral opportunities.
  • Maintain a full operating knowledge of the Club’s membership systems, including joining fees, subscriptions, direct debits, cancellation policy, Club services and rules.
  • Maintain a thorough and comprehensive file on local competitor’s facilities, marketing initiatives and membership rates.
  • Drive the sales process for corporate memberships