Senior Healthcare Marketer & Strategist

Senior Healthcare Marketer & Strategist

1 / Daphne chandler
DaphneChandler, MBA
Westminster, CO (727) 643-6317

Senior Healthcare Marketer & Strategist

Senior healthcare marketing leader with experience developing, executing, and managing strategic marketing solutions. Forward thinking professional with proven ability in message development, strategy creation, and team leadership. Excel at collaborating, prioritizing, and motivating teams.

Areas of Expertise

Strategic Planning & ImplementationMarket Research & AnalysisVoice of the Customer (VOC)

Healthcare Marketing Sales EnablementTeam and Project Leadership

Go-To-Market StrategiesCompetitive InsightForecast Development

Work Experience

STRATEGIC MARKETING MANAGER, HealthcareJUN 2012 TO JULY 2014

Harte Hanks - Denver, CO

Strategic marketing leader for $380M marketing agency responsible for defining and executing the company's Go-to-Market (GTM) plans for the Healthcare division. Defined the target customers and sub-segments of the Healthcare marketplace that drove revenue growth. Worked cross-functionally with the product management and sales teams to develop product capabilities and opportunities that were specifically suited for the Healthcare vertical.Responsible for business unit forecast and development of KPIs.

  • Drove the development and implementation of content marketing program resulting in 8% increase in sales qualified leads.
  • Created a buyer’s journey roadmap with data from buyer personas, which increased website traffic by 27% within 6 months.

SENIOR MARKETING MANAGER, HealthcareJUN 2012 TO JULY 2014

MTS, An Omnicell Company – St. Petersburg, FL

Senior marketer for a ~$100M division of a premier healthcare technology company with $400M in annual revenues. Managed direct reports responsible for development of strategic product marketing. Dual focus on improving domestic influence while contributing global marketing development efforts.

  • Developed and executed integrated communication and strategic plans that generated leads yielding a 17% revenue growth.
  • Directed production teams and cross-functional teams in the improvement of the customer experience from initial sales contact through being a repeat customer resulting in recouping $2M in lost revenue - a 3% boost in total annual revenue for the division.
  • Key marketing liaison with customers to evaluate and make recommendations for potential system improvements and product enhancements.

MARKETING MANAGER MAY 2009 - MAY 2012

Led team to develop strategies and implement highly effective positioning programs that resulted in growth and increased market share. Managed the integration of marketing campaigns, product launches, trade shows, and other events. Directed company communications and promotions to create a positive brand image.

  • Developed the company’s first product analysis dashboard and KPIs to identify trends and opportunities.
  • Promoted to Senior Marketing Manager.

MARKETING MANAGER JAN 2007 – MAY 2009

PODS – St. Petersburg, FL

Led marketing programs and partnerships for global moving and storage company with more than $600M in annual business-to- consumer and business-to-business sales. Directed brand integrity and value propositions throughout all materials and advertising. Evaluated marketing programs against expected ROI and made recommendations to senior management. Managed direct reports responsible for collateral and research. Created marketing materials based on needs analysis of franchisees and corporate locations.

  • Nurtured leads through email campaigns and promotional programs resulting in a 7% conversion rate.
  • Managed high-visibility partnerships with iconic organizations (e.g., Ironman/Girl and PGA TOUR).

MARKETING SPECIALIST FEB 2004 – JAN 2006

RAYMOND JAMES FINANCIAL – St. Petersburg, FL

MARKETING MANAGER APR 2000 – FEB 2004

NEW MILLENNIUM INTERNATIONAL – Safety Harbor, FL

Education

MBA, Marketing, Saint Leo University, Saint Leo, FL

Bachelor of Arts in Communication, Florida State University, Tallahassee, FL

Certifications & Skills

Inbound Marketing Certification, Hubspot

Product Launch Essentials, Pragmatic Marketing

Highly proficient in MS Office: Excel, PowerPoint, Word and Outlook

Top View