Reading Hour Questionnaire for Pavlik and McIntosh’s
Converging Media: An Introduction to Mass Communication, 1/e

Please complete this questionnaire in its entirety, and return it to Allyn & Bacon in one of the following ways:

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  • Mail to: ATTN Mandee Eckersley, Allyn & Bacon, 75 Arlington St., Suite 300, Boston, MA 02116

(Print out your completed questionnaire and mail it in an envelope to above address.)

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Enrollment (annual): Semester Course Quarter Course

Decision Date: Individual Committee

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Are you teaching Intro Mass Communication? Spring Summer Fall

1. Which chapter of Converging Media have you selected to review?

2. Please review the complete table of contents for Converging Media. Does it reflect appropriate and sufficient coverage of topics essential to your course needs?

3. Was the depth and breadth of coverage appropriate from your instructional perspective? Please explain how this compares to your current text.

4. How would describe the authors’ writing style? Do you think your students will benefit from it?

5. What are your thoughts on the special features included in this chapter?
(For Example: Media Technology, Media Inventors and Innovators, Media Timeline, Media Spotlight, Media Future, Real World Media Ethics Dilemma, Media Quiz, etc.)

6. How successful were the authors at combining coverage of the basic concepts of mass communication and the impact of digitization on the media? Do you think that an Introductory Mass Communication text should provide such coverage?

7. Was there any topic or example you were especially pleased to see included?

8. Does the chapter that you selected in Converging Media compare favorably with the same chapter in your current text? Please explain.

9. If this chapter were generally representative of the entire book, would you adopt it for your text for Introductory Mass Communication? Why or why not?

Thank you very much for your feedback! Please select your FREE Dorling Kindersley book from the selection below. (One book per reviewer.)

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