Review the descriptions of the 22 new shows that the 5 major networks (ABC, CBS, CW, FOX, and NBC) are adding to their line-ups on the website Google each network and visit those sites. Have fun by watching the preview videos and pick out your top three favorites for the Fall!

Next, look at the “Day-by-Day Schedule” see when the 48 new shows will go up against veteran shows in the Fall.

After doing both of those activities, please answer the following three questions for THREE of the 22NEWshows listed, using the chart on the back of this page. For EACH of the three new shows you selected, please write the title of the show and then answer the following three questions:

  1. Who do you feel is the Target Market (the audience the show is marketed to) for the show (be specific as possible i.e. age, gender, race, etc.) and why?
  1. Will the show succeed or not? Give a detailed reason for your answer.
  1. Looking at the competition the show is up against in its time slot, which show will have the best ratings of the ones currently listed—why?
  1. Looking at the chart at , identify how much the network charges to advertise during the time slot for your shows.

After you have completed the above activity for your three selected shows, please answer the following questions about the Fall Season overall. (Remember; think about the viewing public, not just your own personal likes or dislikes, and what did well last season.)

  1. What shows have you already seen promoted and where? Did these teasers create an interest for you to want to watch the show (at least once) or completely turn you off?
  1. Which show do you feel will be the first one pulled off the air and how quickly (in weeks)? Why?
  1. Choose one show that you think may be successful if it was aired on a different day or in a different time slot. Write down where you would move that show to provide a better opportunity for higher ratings and explain why.
  1. Which show will be the best NEW drama and comedy program? Why?
  1. What is your prediction for what the three top rated new shows of the new Fall season will be?

Name of Show:
(Product) / 1.______/ 2. ______/ 3.______
What channel is the show on?
What time and which day?
(Place)
Who is the target market? Be specific! (age, race, gender, income, etc.)
(People)
Will the show succeed? Why or why not?
Looking at the competition in its time slot, which show will have the best ratings? Why?
How much does the network charge to advertise during their time slot?
(Price)
OVERALL SEASON / Answer:
What show have you already seen promoted? How? (TV, magazine, radio?)
(Promotion)
Which show do you feel will be the first pulled off the air and how quickly? Why?
Which show would do better on a different network and time slot? Why?
Which show will be the new drama? Which show will be the best new comedy? Why?
What is your predictions for the three top rated NEW shows of the fall?