Programme Approval and Amendment Procedure

UNIVERSITY OF SALFORDFORM MS

MODULE SPECIFICATION

A blank pro forma can be downloaded from.

Module Title:
Creative Networking / CRN: 29823
CCCC / University module code: P300 M0003
QAA Level[i]:
7 (previously M) / Credit Value[ii]:
15 / ECTS Value[iii]:
7.5 / Length (in Semesters)[iv]
one / Semester(s) in which to be offered:
2
Existing/new module[v]:
New / Title of Module being replaced (if any): / With effect from[vi]:
September 2009
Originating School:
Media, Music and Performance / Module Co-ordinator(s)
Dr Gareth Palmer
Programme(s) in which to be offered:
MA Social Media
Pre-requisites (between levels):
N/A / Co-requisites (within a level):
N/A
Indicative learning hours:
150 / Percentage taught by School(s) other than originating School[vii]:
None
Aims of Module:

To provide students with an advanced understanding of the processes of creative networking
To enable students to critically evaluate the value of various networking opportunities
To equip students with the ability to deploy, in a critical and reflexive fashion, advanced self presentation techniques

Intended learning outcomes:
Knowledge and Understanding
On successful completion of this module students will be able to:

Demonstrate a critical understanding of networking as a social skill
Evaluate the opportunities represented by networking events in relation to the criteria of relevance, location, people/potential contacts
Critically discuss how various media might best be exploited to develop further creative networks

Transferable/Key Skills and other attributes
Communication skills – primarily verbal through

Group discussion in seminar/workshops of body language
Working with others in exercises to develop self-presentation
Problem solving in planning and/or creating a network
Writing in the form of analysing a successful network

Module mark calculation: Method A[viii]
Assessment components (in chronological order of submission/examination date)
Type of assessment[ix] / Weighting% / Duration
(if exam) / Word count (if essay/dissertation): / Component pass required[x]
Presentation / 50% / 30 minutes
Network analysis / 50% / 1,750
Learning and teaching strategies[xi]:
A series of lectures, seminars and workshops in which the students have the opportunity to reflect on body language and the way they present themselves. The personal skills of self-presentation and progress as networkers will be assessed in a public forum. Interactive tutorials with the module leader on a regular arranged basis.
Syllabus outline:
The students attend a series of lectures, seminars and workshops all of which will illustrate how networking has become a fundamental requirement for modern media workers. The first series of classes concern the fundamentals of body language and interpersonal communication. The later lectures and seminars are spent critically analysing how creative networks operate. The aim here is to look at how social networks operate as a series of complex relationships which need to be maintained. These sessions will be enhanced by invited seminar speakers who will reflect on their experience and pass on their understanding of how networking is best achieved. Technical expertise will be deployed in order to reveal how the internet is a crucial tool of networking. Networking advice will be offered though real-time and online tutorials. Students will be able to see how linking up their own networking systems will enhance their own abilities as well as impressing potential partners and collaborators. Classroom analysis will involve a discussion of (i) a successful network; (ii) a network that failed to gain momentum and (iii) a new network that is in development. The students are asked to write an analysis of any one of these which relates to their own networking circle. The module will be part of an ongoing experience that orientates the students to their communities and helps engineer those connections which help fashion social media.
Indicative texts and/or other learning materials/resources:
Websites – students are required to check with Mediaguardian.co.uk and Mandy.com as well as being familiar with an industry magazine such as Broadcast. Networking skills and abilities will be enhanced through sites such as and ‘network basics.’

Beattie, G (2003) Visible Thought – the new psychology of Body Language. London, Routledge.
D’Souza, S (2007) Brilliant Networking. What the best networkers know, say and do. London, Prentice Hall.
Jaskolka, A. (2004) How to read and use Body Language. London, Foulsham.

Date of completion of this version of Module Specification: 1 April 2009

Date of approval by the Faculty Programme Approval and Review Sub-committee: ………………

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[i] indicate level 0, 1, 2, 3 orM

[ii] permissible credit values are set out in Academic Regulations 3.1.3 to 3.1.5

[iii] European Credit Transfer System: 2 Salford Credits = 1 ECTS credit

[iv] indicate 0.5, 1, 1.5 or 2, subject to permissible module shapes in Academic Regulations 3.1.8/9

[v] delete as applicable

[vi] insert month and year of first/next delivery of module

[vii] identify all participating Schools other than OriginatingSchool

[viii] delete as applicable; refer to Academic Regulations 8.5. Where applicable, indicate where both methods are used, i.e. where module is delivered to students of more than one programme and at least one requires Method B for PRSB reasons

[ix] please indicate, in chronological order of submission date, each assessment component by type, e.g. examination, oral, coursework, project, dissertation

[x] if Method B is used for module mark calculation, indicate Yes to specify the assessment component(s) to be passed in order to pass the module

[xi] please note the requirement to give full consideration to issues of equality, diversity and accessibility