Phase 1 Individual Project

Effective Marketing Research1

Phase 3 DB

Javier Garza

Colorado Technical University Online

MKT350-1301B-02 Marketing Research Practices

Instructor: Jennifer Pyscher

Mar. 07, 2013

Effective Marketing Research

Effective Marketing research is extremely important for every business, small or large for so many different reasons. Each reason can be different for every company yet all for the same purpose at the end. Among other things, it tellsa company how it rates against its competitors, identifies market trends and indicates if a newproduct is likely to be successful.(World App, 2012)To get to this point and get the effective marketing research completed it is very important for you to prepare effective research questions. What you want in a research question is for it to be something that is arguable, clear to answer, focused, complex and concise. The specificity of a well-developed research question helps writers avoid the “all-about” paper and work toward supporting a specific, arguable thesis.("The writing center," 2012)So it’s a great idea to ensure that the research questions get evaluated before the actual research exercise begins. So he research questions is actually what I consider the most critical part of the research since it will be what defines the whole process, it brings interest to the reviewer and it guides your argument and the inquiry.

Defining and segmenting the different customer groups is very important and necessary. Defining and Segmenting is needed to understand which of the customers to actually target because it will end up helping in marketing, customer experience design and the product development. Now, having this done for the company can cost you a pretty penny yet it is necessary to help the company grow and prosper in this competitive world. The questions that will yield the answers that you want from customer respondents based on their wants and needs are the meat of all this. Being detailed to the questions you want and need answered is what will get you what you want and what you need to get what you want sooner. You need to get to the point and be direct on the needed answers. So in all the research that you do will cost money yet in the end if done properly you will succeed in bringing in more money for the company and allowing the organization to expand.


The writing center. (2012, March 08). Retrieved from

World App. (2012). 10 questions to ask when choosing a survey. Retrieved from