Marketing Manager, (Maternity Cover) Ref. 9439

Thank you for your interest in the above position. I am pleased that you are interested in working for RNIB, which achieves such a tremendous amount for blind and partially sighted people.

Our application pack consists of:

  • an application form
  • a job description and person specification
  • our values and behaviours
  • an equal opportunities monitoring form

This pack can also be made available to you in large print, Grade 1 or Grade 2 braille, or on disk or tape. Please feel free to ask us if you would prefer to receive it in one of these alternative formats.

If you have a disability and would like assistance in filling in the form then please contact me at least three days before the closing date for the role and we shall be glad to help you.

We only accept CVs from applicants whose disability makes it difficult to complete an application form. All applicants however need to address the specific information we have asked for in the job advert.

Please read the guidance notes on the careers page of our website before filling in the application form as you may find this helpful when completing the form.

The closing date for completed applications is midnight on the 7June 2018

Interview dates to be confirmed

If you are able to, please complete and return your application form and the equal opportunities monitoring form by email to .

However we will accept braille, audio, disk, typed and handwritten applications sent to HR Administrator, RNIB, Human Resources, 105 Judd Street, London WC1H 9NE.

RNIB is committed to being led by our customers (blind and partially sighted people), and one of the ways we do this is through active involvement and engagement in many of our work activities, including the recruitment of new members of staff.

Therefore, please be aware that blind and partially sighted volunteers may be involved in the recruitment and selection process for this vacancy; including reviewing job applications and CV’s, shortlisting and interviews and selection tests.

We want to ensure that as much of our resources as possible go towards supporting people with sight loss and therefore we do not normally contact unsuccessful applicants individually.

If you have not heard from us within three weeks of the closing date, please assume that your application has been unsuccessful on this occasion. However, we would encourage you to apply for other suitable roles.

Once again, thank you for your interest in this vacancy and for working for the Royal National Institute of Blind People.

Mark Powell

Assistant Resourcing Business Partner

RNIB Job description

Job title: Marketing Manager,(Maternity Cover)

Job level: M1

Group: Relationships

Section: Brand and Marketing

Location: London

Reports to: Head of Marketing

Purpose of job

Lead the marketing and promotion of the RNIB’s proposition –Confident Living- and managing the marketing and promotion of RNIB’s Specialist Services. This will include raising public awareness of the RNIB as a thought leader in accessible technology. It involves managing the planning, design and delivery of marketing, promotions and communications across various formats and channels to all existing and prospective users, listeners and customers of services and products. As well as building awareness, informing, stimulating demand and encouraging increased usage, defining clear simple pricing and bundling where appropriate, and to build insights and understandings of current and future needs which can help improve and refine RNIB’s products and specialist services.

Impact

Line management responsibility for one Marketing Officer.

Financial responsibility

Budget to be confirmed

Decision making responsibility

Requires frequent exercise of independent judgement though may be guided by policies and precedents.

Main accountabilities

  • Create marketing and communications campaigns to position the RNIB as a thought leader in accessible technology.
  • Develop marketing plans and resources to support service and product activity, ensuring all actions and activities contained therein are carried out to the deadlines specified.
  • Oversee the implementation of campaigns, promotions, events, digital marketing, editorial, outreach, social networks, focus groups, trade marketing, research, partnerships and PR to support B2C and B2B products and services.
  • Monitor all expenditure and compare this against allocated budget and against commercial revenues generated by the various service and product types, and to continually look for consistent improvement in the return on investment and impact.
  • Work with and support the wider marketing team by giving them the information as needed to fit into their campaigns, tools systems and processes to maximise research and ROI on the combined spend, and to look for opportunities to include their messaging in marketing B2B and B2C campaigns when appropriate.
  • Ensurethat the blind and partially sighted community, listeners and customers are regularly engaged with to provide direct feedback and insights of their user experience.
  • Provide strategic direction to the marketing and promotion of RNIB Specialist Services.
  • Lead on developing integrated marketing strategies to acquire new customers (people affected by sight loss) to RNIB.
  • Lead on creating a thematic approach of communications to members of the RNIB communities ensuring they know about and can access the full range of RNIB products and services.
  • Work with cross-functional business areas to implement marketing campaigns and to provide marketing advice and support to other services, departments and teams.
  • Lead on developing partnerships with other organisations to promote our communications to customers e.g. other charities, coalition groups and local societies.
  • Ensure RNIB has effective presence at external events and conferences which drive potential customers to RNIB.
  • Lead on planning, forecasting and managing budgets for customer communications and marketing under the guidance of the Head of Marketing.
  • Work with the Head of Marketing to develop and monitor an annual marketing communications plan that sets out the charities priorities on owned and earned channels.
  • Lead on measurement and evaluation of all communications and marketing activity (both digital and print based).
  • Undertake any other duties commensurate with the post.
  • Adhere to all RNIB policies and procedures

Person Specification

All criteria are essential unless otherwise stated

Specialist knowledge, skills and experience

  • Bachelors or Masters degree in Marketing and / or a professional chartered marketer (CIM or similar) or equivalent professional experience
  • Direct experience of managing multiple elements of the marketing mix in both B2B and B2C environments, able to show evidence of personally driven outstanding results
  • Proven expertise in Customer segmentation with a demonstrable commitment to digital marketing
  • Confident, driven and dynamic leader with a rigorous focus on timely delivery and execution
  • Entrepreneurial mindset with the ability to spot and deliver innovative creative opportunities that deliver strong ROI
  • An understanding of specialist education and/or social care would be desirable

Communication skills

  • Excellent interpersonal, team-building and communication skills along with the ability to lead people and generate results
  • Experience of communicating effectively, both verbally and in writing, adapting style to suit the audience.
  • Experience of influencing, convincing or negotiating with others in a way that results in acceptance and behaviour change.

Organisational skills

  • Strong analytical, organisational and project management skills
  • Adaptable and able to work under pressure in a time sensitive dynamically-changing environment
  • Strong initiative and sense of purpose, a high level of energy and a high degree of self motivation
  • Able to multi-task and manage multiple priorities simultaneously
  • Detail-orientated and conscientious

Equal opportunities

  • Ability to understand and demonstrate commitment to RNIB's Equal Opportunities Policy and to ensure all activities are consistent with the Equal Opportunities Policy. This includes all staff activities and their interface with the general public.

Special conditions

  • Must be prepared to travel and attend meetings and training as required which will involve occasional overnight stays.