BADM 2225 - Social Media/Marketing

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  1. COURSE TITLE: Social Media/Marketing

COURSE NUMBER: 2225CATALOG PREFIX: BADM

  1. PREREQUISITE(S): ENGL 1101

III.CREDIT HOURS:3 LECTURE HOURS: 2

LABORATORY HOURS:1(2 contact hours) OBSERVATION HOURS:0

IV.COURSE DESCRIPTION:

This course is an introductory class into the use and development of social media and marketing. Students will learn the importance of using the social Web for media and marketing purposes and learn how to develop news stories and marketing material for the Internet and mobile devices.

V.GRADING

Grading will follow the policy in the college catalog.

A= 90- 100

B = 80-89

C = 70-79

D = 60-69

F = 0 - 59

VI.ADOPTED TEXT(S):

Social Media Marketing: A Strategic Approach, 2ndEdition

By: Barker/Barker/Bormann/Roberts/Zahay

Cengage

ISBN-13: 9781305502758

VII.COURSE OBJECTIVES:

  1. Students will understand the importance of the Web in news and marketing dissemination.
  2. Students will understand the importance of mobile technology in the way people access information.
  3. Students will demonstrate the ability to use technology in the development of news stories and marketing material.
  4. Students will demonstrate proper writing skills for news reporting and marketing.
  5. Students will demonstrate skills in the development of marketing and public relations material.

VIII.COURSE METHODOLOGY:

This course will use reading and research materials, assignments and projects, and exams to assess student knowledge.

IX.COURSE OUTLINE:

Sample Week Schedule:

Week / Content / Objectives
Week 1 / Introduction to Social Media/Marketing and Chapter 1 – The Role of Social Media Marketing / 1, 2, 4
Week 2 / Chapter 2 – Goals and Strategies / 1, 2, 4, 5
Week 3 / Chapter 3 – Identifying Target Audiences / 1, 2, 4, 5
Week 4 / Chapters 1, 2 and 3 Exam and Chapter 4 – Rules of Engagement for SMM / 1, 2, 4, 5
Week 5 / Chapter 5 – Social Media Platforms and Social Networking Sites / 2, 3, 4
Week 6 / Chapter 6 - Microblogging / 2, 3, 4, 5
Week 7 / Chapters 4, 5 and 6 Exam and Chapter 7 – Content Creation and Sharing: Blogging, Streaming Video, Podcasts, and Webinars / 3, 4, 5
Week 8 / Chapter 8 – Video Marketing / 3, 5
Week 9 / Chapter 9 – Marketing on Photo Sharing Sites / 3, 5
Week 10 / Chapters 7, 8 and 9 Exam and Chapter 10 – Discussion, News, Social Bookmarking, and Q&A Sites / 3, 4, 5
Week 11 / Chapter 11 – Content Marketing: Publishing Articles, White Papers, and E-Books / 3, 4, 5
Week 12 / Chapter 12 – Mobile Marketing on Social Networks / 2, 4, 5
Week 13 / Chapters 10, 11 and 12 Exam and Chapter 13 – Social Media Monitoring / 2, 3, 4, 5
Week 14 / Chapter 14 – Tools for Managing the Social Media Marketing Effort / 1, 2, 3, 4, 5
Week 15 / Chapter 15 – Social Media Marketing Plan / 1, 2, 3, 4, 5
Week 16 / Chapters 13, 14 and 15 Exam / 1, 2, 3, 4, 5

X.OTHER REQUIRED TEXTS, SOFTWARE, AND MATERIALS:

None

XI.EVALUATION:

Attendance10%

Assignments50%

Exams40%

XII.SPECIFIC MANAGEMENT REQUIREMENTS:

None.

XIII.OTHER INFORMATION:

FERPA: Students need to understand that your work may be seen by others. Others may see your work when being distributed, during group project work, or if it is chosen for demonstration purposes. Students also need to know that there is a strong possibility that your work may be submitted to other entities for the purpose of plagiarism checks.

DISABILITIES: Students with disabilities may contact the Disabilities Service Office, Central Campus, at 800-628-7722 or 937-393-3431.

  • Approved Computer Science elective.
  • Approved Marketing alternative for Business Management.