Fundraising and Communications Manager

Job Description

Fundraising and Communications Manager

Job Title: /

Fundraising and Communications Manager

Type of Contract: / Permanent
Hours: / 35 hours per week
Salary: / £30,000 (plus pension contribution – 2% of salary)
Days & Times: / Monday to Friday, 9am – 5pm. The candidate must also be prepared to work occasional unsociable hours – for which time off in lieu will be offered.
Responsible to: / Chief Executive
Responsible for: / Communications Assistant
Volunteers assisting with fundraising and marketing
Other staff, in the absence of the Chief Executive
Main Location: / Kingsmead Square, Bath

Main Purposes of the Job

To be responsible for owning and implementing Age UK B&NES’s new fundraising strategy in order to increase income and to develop a diverse range of income streams, offering a strong return on investment, in order to help make Age UK B&NES’s services more sustainable.

To assume responsibility for the organisation’s communication and marketing activities, in order to raise awareness of the need for support from the local community and to market the organisation’s services and activities.

To deputise for the Chief Executive; acting up when the Chief Executive is away, to motivate and support the team, and to help to make key operational and strategic decisions.

Key Fundraising tasks / responsibilities

To raise funds from charitable trusts and foundations
To undertake research into charitable trusts and other funding bodies
To cultivate existing relationships including writing of progress / impact reports and liaising with other staff about outcomes / evaluation of services.
To implement a programme of applications to trusts and foundations.
Maximising income from individuals
To develop a supporter journey process in order to maximise the lifetime value of individual supporters (including focusing on developing and implementing a legacy marketing programme)
To manage a programme of appeals / direct marketing activities – including focusing on developing support through Age UK’s lottery scheme
To maximise income via Gift Aid
To raise funds through In Memoriam donations
To develop strong partnerships with local funeral directors and exploit other opportunities to attract In Memoriam donations
To maximise income opportunities through corporate partnerships
To develop mutually beneficial partnerships with local companies, to secure income and gifts in kind.
To maximise support from the local community
To motivate people to take part in organised sporting events, or to organise their own fundraising events
To persuade local clubs and organisations to offer support.
To develop a mass participation, annual event to inspire support from the local community.
To work towards developing a local committee, responsible for organising at least one high profile fundraising event each year.
To research and pursue any relevant opportunities for funding from statutory sources and from Age UK (national)
Volunteer Management
To recruit a team of volunteers to assist in delivering the various aspects of the fundraising strategy
To manage, motivate and train volunteers to maximise their input.

Communications and marketing work

To develop a strong culture of fundraising and awareness of the need to fundraise within the organisation itself
Giving talks / ensuring sufficient communication / updates internally
To ensure that beneficiaries and the local community are very aware of the organisation’s funding needs and that they are motivated to offer support
To work with the local media to maximise local coverage / awareness of funding needs / achievements.
To manage the Communications Assistant and oversee work developing the website (to maximise fundraising and organisational marketing opportunities), maximising social media opportunities and producing the charity’s newsletter.
To undertake marketing and communications activities to promote the services and activities of the organisation – to ensure they are reaching the right audiences, maximising uptake etc.
Promote the key values, aims and objectives of Age UK B&NES
Promote a culture of cross organisational working by communicating the priorities in your team to the wider organisation
Be aware of the priorities and pressures at all levels in the organisation and contribute to shared problem solving strategies
Contribute to marketing and publicity relating to promoting the services of the organisation.

Administration

To ensure that the database is used to record details of all supporters
To maintain efficient administrative systems to ensure that supporters are thanked and are kept up to date on the impact of their support

Budgetary management

To take responsibility for developing the fundraising budget each year, for reviewing it continuously and for updating the CEO and Trustees.

Deputising for Chief Executive

To act as a member of the Senior Management Team, working with the CEO on organisational strategic work, business decisions, and deputising for her as necessary.
To attend regular meetings with the Chief Executive
To take responsibility for staff and operational management in the Chief Executive’s absence.
To assist in making key decisions – eg about new developments / staffing etc.

General

To maintain own professional expertise, including attending training / networking events as necessary
To evaluate fundraising progress on a monthly basis and submit brief progress reports to CEO / Trustees and be subject to an annual appraisal.
Attend staff meetings, away days and other similar staff events.
Represent Age UK B&NES and develop and maintain high quality relationships
Be motivated and flexible and use your organisational skills to plan your own workload within priorities and goals.
Demonstrate a strong commitment to equal opportunities and non-discriminatory practice.

This job description is an outline of the main duties of your post, and you may be asked to undertake other work consistent with you role.