FOR IMMEDIATE RELEASE

NEW LASERLYTE® ZOMBIE PACKAGED PRODUCTS ARE

INVISIBLE TO ZOMBIES

But Easy to Detect on Store Shelves for Scavenging Survivors!

COTTONWOOD, AZ (July 2012) - LaserLyte® introduces new Zombie-themed packaging for the current LaserLyte Zombie products: the CK-AMFZK, CK-AMF9ZK and the PB-3ZK. The new packaging is a nod to the popular media myth of the walking dead, with ghoulish green graphics featuring a brain-eating zombie with laser red eyes. Since Zombies are mono-chromatic deficient and cannot see this particular shade of green, the packaging hides the LaserLyte products from roving bands of Walkers. And on the same glow-in-the-dark note, the packaging will allow remaining survivors to quickly identify their much-needed LaserLyte lasers for their Ruger LCPs and LC9s and Kel-Tec’s .380, .32 and PF9s and “the last resort” serrated Mini-Survival Knife pistol bayonet.

The side-mount LaserLyte CK-AMF and CK-AMF9 lasers for the Ruger LCP and LCP pocket pistols have become extremely popular with the rise in concealed carry permits. The lasers are easy and quick to install and fully programmable. The light-weight, compact side-mount lasers also allow the pistol to fit in any nylon or leather pocket holster.

The LaserLyte® / KA-BAR® PB-3ZK pistol bayonet is made from high-grade stainless steel and a durable 30% glass-filled nylon molded handle. The Mini-Survival Knife features an exaggerated top serrated blade and can be hand-held or mounted on any medium to full-size pistol.

-more-

Press Release page 2

What some considered a passing fad is not fading away anytime soon. Consumers and retailers are demanding more Zombie related products as part of the current mainstreams’ fascination with all walking-dead things. In Zombie lore, the Zombie Apocalypse is a time when the Zombie plague will overtake humanity and all authority will break down with surviving citizens left to defend their homes and lives. This concept has not only swept gamers and the movie industry, but consumers are purchasing products related to preparedness and survival in record numbers.

CK-AMF9ZK CK-AMFZK

Compatible Firearms: Ruger LC9, Kel-Tec PF9 Ruger LCP, Kel-Tec .380 and .32

Power Output: Class IIIA, 5mw Class IIIA, 5mw

Laser Module: 650nm 650nm

Batteries: four 377 batteries four 377 batteries

Battery Life: 5 hrs constant on, 10 hrs pulse 5 hrs constant on, 10 hrs pulse

mode (normal usage*) mode (normal usage*)

Weight: .40 ounces/11.34 grams .25 ounces/ 9 grams

Length: 4.22 inches/107.20mm 3.65 inches/92.71mm

Width: .58 inches/14.74 mm .56 inches/17.22 mm

Height: .380 inches/9.71 mm .380 inches/9.65mm

Range at Night: 500 yards/457.2 m 500 yards/457.2 meters

MSRP: $99.95 $99.95

*Normal usage is defined as one minute on and one minute off. This test mimics actual usage where the unit is turned on and off and the battery is given time to automatically regenerate.

PB-3ZK

Blade Type: Serrated

Compatible Firearm: With Rails, Med. To Large Frame

Material: 3CR13 Stainless/Glass Filled Nylon

Finish: Black Oxide

Weigth: 2.6oz/73.71g

Blade Length: 2.75in/69.85mm

Overall Length: 5.75in/146.05mm

MSRP: $19.95

-more-

Press Release Page 3

About LaserLyte®:

LaserLyte®, the leader in laser technology for over 25 years. Our mission is to heighten the experience of shooting. Now LaserLyte® offers a 3-year warranty for all products sold new, including products sold new three years ago. For additional information about LaserLyte, visit www.laserlyte.com . Keep up to date with LaserLyte on Facebook or Twitter. Visit the LaserLyte YouTube page for all the LaserLyte action.

Media Contact:

Laura Burgess Marketing

P: 252-288-5805