Paid Media Campaigns Coordinated by National Office Communication

Annexure A to na-question 1102 of 2013

PAID MEDIA CAMPAIGNS COORDINATED BY NATIONAL OFFICE COMMUNICATION:

2011/12 – 2012/13

CAMPAIGN AND PERIOD / PLATFORMS / SIZE/FORMAT / CAMPAIGN COST
AgriTV – a week-daily SABC 2 programme educating stakeholders and viewers and creating awareness, promoting the work of the department/ministry, (2011/12) / BROADCAST
SABC TV 2 / 30 minutes week-daily TV programme / R18 000 000
AgriTV – cum Growing Tomorrow, a week-daily SABC 2 programme educating stakeholders and viewers and creating awareness, promoting the work of the department/ministry, (2012/13) / BROADCAST
SABC TV 2 / 30 minutes week-daily TV programme / R19 200 000
The Green Paper on Land Reform. The campaign was aimed at creating awareness around the Green Paper on Land Reform, and to mobilize the public to participate in the consultation process that came with it.

October – December 2011

/ BROADCAST - TV
SABC 1, 2 & 3
PRINT Newspapers (advertorial unless is specified otherwise)
Beeld
Daily Sun (and insert)
City Press
Rapport
Volsblad
The New Age
Sowetan
Daily Dispatch
EC Herald
The Times
The Citizen
The Star
The Mercury
CapeArgus
Isolezwe
Diamond Fields Advertiser
The Observer
The Mail
EC Today
Free State Express
Limpopo Mirror
Sunday Times (insert)
Ilanga
BROADCAST (Mainstream Radio)
Phalaphala FM
Thobela FM
Munghana Lonene FM
Umhlobo Wenene FM
Ukhozi FM
Ikwekwezi FM
Ligwalagwala FM
Motsweding FM
Lesedi FM
Radio 2000
SA FM
5 FM
Good Hope FM
Metro FM
RSG
BROADCAST (Community Radio)

QWAQWA RADIO
NALEDI RADIO
MOTHEO
MOSUPATSELA
IMPACT RADIO
RAINBOW FM
SOSHANGUVE
TUT
ELDOZ FM
THETHA FM
RADIO EASTWAVE
GREATER TZANEEN
PHALABORWA FM
TURF
SEKHUKHUNE FM
UNIVEN
MOLETSI
MAKHADO
SEKHUSESE
MOHODI
IMGUNGUNDLOVU
GOOD NEWS
ICORA
SUNNY SOUTH
MAPUTALAND
VIBE FM
RADIO KHWEZI
INANDA FM
GRAAFF-REINET
NKQUBELA
RMR
UNITRA
INKONJANE
TAKALANI
FORTE
KHANYA
VUKANI
ALFRED NZO
BAY FM
MDANTSANE FM
KURARA FM
RADIO KABOESNA
RADIO RIVERSIDE
RADIO TEEMANENG
NFM
WHALECOAST
NAMAKWALAND
FRANSCHOEK
RADIO 786
RADIO KC
VALLEY FM
BUSH RADIO
RADIO ZIBONELE
RADIO HELDERBERG
WESTCOAST
RADIO ATLANTIS
EDEN FM
GAMKALAND
MAFISA
LETLHABILE
MAFIKENG
VALTAR
NORTH WEST FM
NORTH WEST UNIVERSITY FM
KANYAMAZANE
KRAGBRON
KANGALA
ALPHA
BUSHBUCKRIDGE
EMALAHLENI

/ 30 seconds pre-recorded advertisements (72 spots)
30 cm x 6 col
45 seconds live reads (400 spots)
45 seconds live reads (675 reads) / R 2 561 230.00
R3 492 565.40
R2 252 621.45
R700 831.00
Publicizing north Gauteng court notice over the RAMA community

30 May & 06 June 2012 for Sosh Times;
30 May – 12 June2012 for Daily Sun

/ PRINT
Sosh Times (Soshanguve & GaRankuwa)
Daily Sun (Tshwane Edition) / 130 x 6 respectively / R 102 098.40
Policy & Budget Speech

16 - 31 May 2012

/ BROADCAST
70 Community Radio Stations

QWAQWA RADIO
NALEDI RADIO
MOTHEO
MOSUPATSELA
IMPACT RADIO
RAINBOW FM
SOSHANGUVE
TUT
ELDOZ FM
THETHA FM
RADIO EASTWAVE
GREATER TZANEEN
PHALABORWA FM
TURF
SEKHUKHUNE FM
UNIVEN
MOLETSI
MAKHADO
SEKHUSESE
MOHODI
IMGUNGUNDLOVU
GOOD NEWS
ICORA
SUNNY SOUTH
MAPUTALAND
VIBE FM
RADIO KHWEZI
INANDA FM
GRAAFF-REINET
NKQUBELA
RMR
UNITRA
INKONJANE
TAKALANI
FORTE
KHANYA
VUKANI
ALFRED NZO
BAY FM
MDANTSANE FM
KURARA FM
RADIO KABOESNA
RADIO RIVERSIDE
RADIO TEEMANENG
NFM
WHALECOAST
NAMAKWALAND
FRANSCHOEK
RADIO 786
RADIO KC
VALLEY FM
BUSH RADIO
RADIO ZIBONELE
RADIO HELDERBERG
WESTCOAST
RADIO ATLANTIS
EDEN FM
GAMKALAND
MAFISA
LETLHABILE
MAFIKENG
VALTAR
NORTH WEST FM
NORTH WEST UNIVERSITY FM
KANYAMAZANE
KRAGBRON
KANGALA
ALPHA
BUSHBUCKRIDGE
EMALAHLENI

PRINT
Community newspapers
Express
Express EF
Free State News
Issue
Khathu Gazette
Gemsbok
Die Platellander
Letaba
Phalaborwa
Mopani
Review
Ngoho
Observer
Nhluvuko
The Mail (Mafikeng)
Platinum weekly
Rustenberg Herald
Klerksdorp Record
Limpopo Mirror
CoalCity (MP)
Zithethele
Mhluzi Reflection (MP)
Delmas News
The Voice
Khanyisa News (MP)
Ziwaphi News (MP)
Umjindi – Guardian (MP)
Bushbuckridge News (MP)
Rainbow News (EC)
Taxi Talk (EC)
Idike Lethu (EC)
Eastern CapeToday (EC)
Winelands Echo (WC)
Dizindaba News (WC)
Vukani (WC)
Chalkline (WC)
Heartbeat 24/7 (WC)
Isibani Somphakathi (KZN)
Umamgobhozi (KZN)
Ezakwazulu News (KZN)
Intuthuko
Pondo News
KZN News (KZN)
Umamgobhozi (KZN)
/ One hour radio phone-in programme & live reads and 200 x 167mm newspaper advertorials / R667 405.04
R491 667.00
Publicizing the NelsonMandelaBridge Launch

06 – 11 July 2012

/ BROADCAST
Umhlobo Wenene (EC)
Khanya FM
Unitra FM / 30 or 45 Seconds Live Reads / R 112 814.80
Campaign profiling branch: Restitution

10 August 2012

/ PRINT
The Star
Pretoria news
CapeTimes
The Mercury / 20 X 4 / R 43 645.41
World Environment Day – showcasing the department’s work towards green economy

5 August 2012

/ PRINT
The Star
Pretoria News / Half page / R54 556.75
DM’s interview and Nkandla Advertorial

September 2012 issue

/ PRINT
SALGA Magazine / Double Page Spread / R 38 623.20
New Age Business Breakfast via live broadcast on SABC 2

September 2012?

/ BROADCAST (TV)
SABC 2 / 06:00 – 09:00 / R196 000.00
DM’s visit to the Vhembe District

15 – 19 November 2012

/ BROADCAST
Phalaphala FM
Thobela FM
Munghana Lonene FM / 2 x spots in the morning and afternoon drive shows / R 67 331.25
1913 Natives’ Land Act - phase 1

12 – 24 December 2012

/ BROADCAST
Community Radio Stations
Khwezi
Sunny South
Icora
Goodnews
Mgungundlovu
Inanda
Izwilomzantsi
Newcastle
Imbokodo
Moleji
Greater Tzaneen
Phalaborwa
Turf
Tubatse
Univen
Mohodi
Zebediela
Mokopane
Sekgosese
Botlokwa
Sekhukhune
Kingsfisher
Inkonjane
20, Unique
Nkqubela
Takalani
Graafreinet
Forte
Vukani
Unitra
Izwilethemba
Ekhepeni
Mdantsane
Bay FM
Alfred Nzo
Khanya
Kasie
Thetha
Mix
VUT
Eldoz
Rainbow
Soshanguve
TUT
Tshwane
Hamanskraal?
Jozi
Alex
Naledi
Mosupatsela
Karabo
Overvaal
40, Qwaqwa
N W University
Mafisa
Aganang
Vaaltar
Star
Mafikeng
NW FM
Lethlabile
Kragbron
G Middleburg
Moutse
Alpha
Emalahleni
Kangala
Ermelo
M Power
Standerton Info
Laeveld
Kanyamazane
Kurara
NFM
Kaboesna
Riverside
Ulwazi
Teemaneng
60, Namakwaland
West coast
KC
Atlantis
VOC
Zibonele
PRINT
Community Newspapers
Express
Free State News
Issue
Khathu Gazette
Gemsbok
Northen CapeExpress
Nordkaap
Die Aar Printers
Die Platellander
Kalahari Bulletin
Northern CapeCapeTimes
Rekord
Letaba Herald
Phalaborwa Herald
Mopani
Northern Review
Ngoho
Polokwane Express
The Informant
Capricorn Voice
Bosvelder
Seipone
Hoedspruit Herald
Nhluvuko
The Mail (Mafikeng)
Platinum weekly
Rustenberg Herald
Klerksdorp Record
Limpopo Mirror
CoalCity (MP)
Zithethele
Mhluzi Reflection (MP)
Delmas News
The Voice
Khanyisa News (MP)
Ziwaphi News (MP)
Thembisile (MP)
Bushbuckridge News (MP)
Rainbow News (EC)
CapeFlats (WC)
The Representative
Izimvo
Idike Lethu (EC)
Grocotts
Umtata Fever
Eastern CapeToday (EC)
Winelands Echo (WC)
Dizindaba News (WC)
Vukani (WC)
Northern Bulleton (WC)
Isibani Somphakathi (KZN)
Umamgobhozi (KZN)
Ezakwazulu News (KZN)
Intuthuko
Pondo News
Lowvelder
Tribune
Excelssior
Mpumalanga News
Standerton Advertiser
Baberton Times
Witbank News
Mpumalanga Mail
Ridge Times
Highvelder
KZN News (KZN)
Umlozi
Zululand Observer
Kokstad Herald
SouthCoast Fever
Ladysmith Gazette
Newcastle Advertiser
/ One hour radio phone-in programme and 30 x 6 Advertorials / R 740 933.85
R402 520.00
Interview with DM

December 2012 issue

/ PRINT
New Agenda / Double Page Spread / R 37 529.00
District 6 Commemoration

11 February 2013

/ PRINT
Daily Sun
Sowetan
Die Son
Ilanga
Business Day
Volksblad
Herald
Daily Dispatch
The Mercury
The Star
Pretoria News
CapeArgus
Die Burger
CapeTimes / Newspaper advertorials, half-pages / R 1 402 319.52
KZN Restitution Campaign

26 & 27 February 2013

/ BROADCAST
Igagasi FM
East Coast Radio / 30 minutes interview with CD: Restitution in KZN / R52 736.40
Publicizing Minister’s meeting with District 6 stakeholders

07 – 09 March 2013

/ PRINT
Sowetan
Daily Sun
CapeTimes
BROADCAST
Umhlobo Wenene
Goodhope FM
Heart FM / 30 X 6 Advertorials
60* Live Reads Spots / R302 349.11
R162 803.37