Sponsorship Criteria
The Women’s Initiative of the United Way of Central Massachusetts is offering sponsorships of up to $5,000 for activities that meet the following criteria:
Ø May not be requested for an agency’s annual meeting.
Ø Must be an activity or an event that is aligned with, and addresses the mission of the Women’s Initiative to promote women’s leadership and philanthropy to effect positive and measurable change for women and children. Of particular interest is the focus to eliminate violence in the lives of adolescent girls by supporting, strengthening and building the health and safety of adolescent girls.
Ø Must be located in and serve the residents of theUnited Way’s Central Massachusetts service area.
Ø Must be a not for profit 501(c)(3) organization or have a partnership with a fiscal agent who is a 501(c)(3).
Ø Must provide visibility to the Women’s Initiative and its focus in at least three of the following six ways:
o Demonstrates and or provides a platform for building community awareness of the Women’s Initiative mission.
o Credits the Women’s Initiative sponsorship by using the Women’s Initiative United Way logo in all promotion for the activity.
o Credits the Women’s Initiative sponsorship by using the Women’s Initiative United Way logo in all printed materials produced for the program or activity that is sponsored.
o Prominently display the Women’s Initiative banner at the event or program.
o If it is an activity or event with a speaker or speakers, acknowledge the Women’s Initiative’s sponsorship as a part of the activity or event.
o If there are press releases for the activity or event, or a report about the activity or event is printed in your organization newsletter, the Women’s Initiative sponsorship is acknowledged.
Sponsorships requests will be reviewed by the Women’s Initiative Leadership Council and awarded on the basis of the merit of the application as it exemplifies the criteria listed above. Typically $15,000 - $20,000 will be available for these sponsorships annually, pending the availability of funds from campaign, and will continue to be awarded until the total has been invested each fiscal year by June 30.
If you receive a sponsorship you must agree to complete and submit a report to the Women’s Initiative at the completion of the activity or event that was sponsored. If there is any evaluation of the activity or event that is conducted by your organization you must agree to share those results with the Women’s Initiative.
Sponsorship Application
Date of Application:
Amount Requested:
Name of Organization*:
*If this is a collaborative please provide this information for the organization who is the fiscal agent and give the partners in the collaborative below.
Address:
Chief Executive Officer:
Contact if other than CEO:
Address:
Phone number:
E-mail address:
Tax ID number of primary organization (please provide a copy of your 501(c)(3) letter):
Other partner organizations (if this is a collaborative application):
Type of request: ☐ Fundraising/Marketing/PR Event ☐ Educational Event/Program
Please respond to the following questions:
1. Describe the activity or event for which you are requesting sponsorship, detailing the activity or event that will be delivered.
2. Who is the target population and how many individuals do you expect to benefit or participate in this activity or event?
3. Describe how this activity or event aligns with the mission of the Women’s Initiative to promote women’s leadership and philanthropy to effect positive and measurable change for women and children and/or the focus of supporting, strengthening and building the health and safety of adolescent girls.
4. When will this activity or event occur?
5. Where will this activity or event take place?
6. Is this within the United Way of Central Massachusetts Service area?
Please specify if “other”:
7. Using the following six criteria please select at least three criteria, you will use to provide visibility to the Women’s Initiative and its focus on adolescent girls.
Activity or event will build community awareness of women’s leadership and philanthropy and/or the issue of violence in the lives of young adolescent girls.
Will credit the Women’s Initiative sponsorship by using the Women’s Initiative United Way logo in all promotion for the activity or event.
Will credit the Women’s Initiative sponsorship by using the Women’s Initiative United Way logo in all printed materials produced for the activity or event that is sponsored.
Will prominently display the Women’s Initiative banner at the activity or event.
If it is an activity or event with a speaker or speakers, will acknowledge the Women’s Initiative’s sponsorship as a part of the activity or event.
If there are press releases for the activity or event, or a report about the activity or event is printed in your organization newsletter, the Women’s Initiative sponsorship will be acknowledged.
Other (please describe):
Timeline for Application Process
Rolling review process, usually decided within 30 days.
Submit proposals by e-mail to:
Contact Information
For information regarding this application please contact
Kerry Conaghan at or (508) 757-5631 x. 262