I. Name: Elise Dreaden Jenkins

VITA

I. Name: Elise Dreaden Jenkins

Rank:Assistant Professor

Tenure/Nontenure:Tenure

Department:Division of Management, Marketing, Office Administration & Business Education

Year Joined the Institution:1981

Teaching Experience:

Delta State University, Cleveland, Mississippi, September 1997 to present.

Assistant Professor of Marketing

Undergraduate Teaching Responsibilities: Principles of Advertising, Marketing Principles (EBBA), Personal Selling, Merchandise Planning and Control, Marketing Research, Entrepreneurship, and Marketing Internship.

Graduate Teaching Responsibilities: Executive MBA Marketing Course.

Perform regular teaching responsibilities for a twelve-hour load. In addition, serve as faculty advisor to marketing majors, the Marketing/Advertising Club/AAF Competition Team, and Director of the Marketing Internship Program. Also serve as chair of the Marketing Curriculum Committee and serve as a member of the Management & Marketing Search Committee.

Assistant Professor of Marketing and Small Business Institute Director, 1991 to September 1997

Undergraduate Teaching Responsibilities: Sales Management, Principles of Advertising, Marketing Principles, Personal Selling, Merchandise Planning and Control, Marketing Research, Business Counseling, and Marketing Internship.

Graduate Teaching Responsibilities: Business Counseling and Executive MBA Marketing Course.

Performed regular teaching responsibilities for a twelve or fifteen-hour load. In addition, served as faculty advisor to marketing majors, Director of the Marketing Internship Program, and Director of the Small Business Institute (SBI).

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Small Business Institute responsibilities include supervising senior and graduate business

majors who counsel small business owners in the areas of accounting, finance, management, and marketing; complying with the guidelines as set forth by the U. S. Small Business Administration; preparing final report required by SBA; maintaining SBI budget.

Part-time Instructor of Marketing and Small Business Institute Director, September 1989 to September 1990.

Undergraduate Teaching Responsibilities: Principles of Advertising, Business Counseling.

Performed part-time teaching duties, served as faculty advisor to marketing majors, and served as Director of the Marketing Internship Program while serving as the full-time Director of the Small Business Development Center.

Instructor and Small Business Institute Director, June 1984 to September 1989; September 1990 to August 1991.

Undergraduate Teaching Responsibilities: Sales Management, Principles of Advertising, Marketing Principles, Personal Selling, Merchandise Planning and Control, and Business Counseling.

Performed regular teaching responsibilities for a twelve or fifteen-hour load. In addition, served as faculty advisor to marketing majors, Director of the Marketing Internship Program, and as Director of the Small Business Institute. Served as Faculty Senate senator and secretary, September 1990 to August 1991.

Instructor of Economics, Division of Economics and Finance, September 1983 to May 1984.

Undergraduate Teaching Responsibilities: Macroeconomics, Survey of Economics, Business Communications.

Performed regular teaching responsibilities for a twelve-hour load and served as faculty advisor to marketing majors and fashion merchandising majors.

Instructor of Marketing, August 1981 to May 1982.

Undergraduate Teaching Responsibilities: Principles of Marketing, Principles of Advertising, Personal Selling.

Graduate Assistant, Division of Management and Marketing, Cleveland, Mississippi,

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September 1980 to August 1981.

Undergraduate Teaching Responsibilities: Assisted with teaching as requested by Management/Marketing faculty.

Nicholls State University, Thibodaux, Louisiana, August 1982 to May 1983.

Adjunct Instructor/Fashion Merchandising Internship Director

Undergraduate Teaching Responsibilities: Merchandise Planning and Control.

1. Education Background:

Delta State University, Cleveland, Mississippi, 1980-1981

Master of Business Administration, August 1981

(Emphasis in Management and Marketing)

Delta State University, Cleveland, Mississippi, 1977-1980

Bachelor of Business Administration, May 1980

Major: Fashion Merchandising

1. Non-Teaching Experience:

Director, Small Business Development Center, Delta State University, Cleveland, Mississippi, April 1989 to August 1989 (part-time); September 1989 to August 1990 (full-time).

Responsibilities: Direct the activities of the SBDC sub-center; provide direct management counseling to small business clients; provide supervision and quality control of other management analysts and graduate assistants providing client counseling services; plan and coordinate small business training activities in the sub-center’s service area; prepare quarterly and annual reports required by SBDC administrative office and U. S. Small Business Administration; supervise and administer office procedures and sub-center’s office personnel; plan and coordinate client services provided by outside resources including faculty consultants, SCORE and private consultants; establish and maintain linkages with small business community in center service area; establish and maintain linkages with federal, state and local agencies involved in economic development and/or small business assistance; respond to requests and directive of the State Director of Mississippi’s Small Business Development Center office.

Outreach Assistance Coordinator and Counselor, University of Mississippi Small Business Development Center, Oxford, Mississippi, June 1984 to March 1989.

Coordinated requests by area small business owners for direct counseling assistance, provided direct counseling to small business operators, arranged, promoted, and participated in training seminars to aid small business owners within budgetary constraints provided by the Small Business Development Center.

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IV.Professional Memberships:

Small Business Institute Directors' Association

Small Business Directors Association - Region IV

Southwest Case Research Association

American Advertising Federation (Collegiate Chapter - 7th District)

Mississippi Delta Advertising Federation

V.Marketing Research/Consulting:

Meador & Crump, Attorneys at Law- Perception Study, Cleveland, MS.

Conducted primary research to determine client perceptions of the law firm. Responsible for research design, questionnaire design, personal interviews/data collection, tabulation, and research report (written and oral).

May 2002.

Mississippi Police Supply Company, Inc. – Catalog, Ruleville, MS.

Currently developing full-line catalog. Responsible for layout, typesetting, and editing. January 2002 to present.

Crop Watch 2000 - Delta and Pine Land Company, Scott, MS.

Conducted primary research to determine grower/consultant/retailer perceptions of company newsletter. Research results were compared to the 1998 study. Responsible for research design, questionnaire design, data collection, tabulation (Statistica software), and research report (written and oral). January 2001.

Mid-Delta Home Health, Inc., Belzoni, MS.

Conducted physician satisfaction study and needs assessment in 21 Mississippi counties using a mail survey. Research results will be used to develop a strategic plan and marketing activities. Responsible for questionnaire design, data collection, tabulation (Statistica software), and research report. January 1997.

Delta Wildlife Expo Economic Impact Study, Greenville, MS.

Conducted economic impact study for the event using intercept interviews. Responsible for questionnaire design, data collection, tabulation (Statistica software) and research report. November 1996.

Washington County Convention & Visitors Bureau, Greenville, MS.

Conducted conversion study to determine the advertising effectiveness for the 1995-96 ad campaign. October 1996

Delta Air Show Economic Impact Study, Greenville, MS.

Conducted economic impact study for the event using intercept interviews. Responsible

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for questionnaire design, data collection, tabulation (Statistica software), and research report. October 1996

Delta Blues Festival Economic Impact Study, Greenville, MS.

Conducted economic impact study for the festival using intercept interviews. Responsible for questionnaire design, data collection, tabulation (Statistica software), and research report. September 1996

Washington County Levee Concerts, Greenville, MS.

Conducted economic impact study of the John Anderson and Blues concerts utilizing intercept surveys. Responsible for questionnaire design, data collection, tabulation (Statistica software), and research report. July 1996

Washington County Convention & Visitors Bureau, Greenville, MS.

Conducted conversion study to determine the advertising effectiveness for the 1994-95 ad campaign. Study done in conjunction with Delta Design Group, Inc., Greenville, MS. January 1996.

Cleveland State Bank, Cleveland, MS.

Conducted primary research using telephone interviews to determine the credit needs of the residents of Bolivar County. Project included questionnaire design, data collection, tabulation (Statistica software), and research report. December 1995.

Delta State University, School of Business,Cleveland, MS.

Conducted primary research using mail survey to evaluate the 1990-93 MBA graduates' perceptions of the MBA program. Project included questionnaire design, data collection, tabulation (Statistica software), and research report. December 1995.

Mississippi Madness, Inc., Clarksdale, MS.

Research involved the development of sales force strategic plan and sales forecasting for national sales of gourmet foods. March - June 1995.

McDonald's Corporation, Brentwood, TN.

Conducted a top-of-mind awareness study for seven (7) McDonald's locations in the Delta. Project includes questionnaire modification, data collection, tabulation (CSS software), and research report. December 1994.

Washington County Convention & Visitors Bureau, Greenville, MS.

Conducted conversion study to determine the advertising effectiveness for the 1993-94 ad campaign. Study done in conjunction with Delta Design Group, Inc., Greenville, MS. November 1994.

Brown Bottling Group, Inc. (Pepsi), Jackson, MS.

Conducted convenience store market share study using personal interviews with approximately 1,200 respondents.

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Project determined market share for Jackson, Hattiesburg, Meridian, and McComb locations. October 1994.

Delta State University, School of Business, Cleveland, MS.

Conducted personal interviews with members of the Delta Human Resource Association to assess the strengths and weaknesses of the Master of Business Administration degree and the desirability of specialization. July 1994.

Brown Bottling Group, Inc. (Pepsi), Jackson, MS.

Conducted a needs assessment study including sensing interviews, employee survey, customer survey, and focus groups. Recommendations will be developed concerning mission, goals, training, compensation, customer service, employee relations, etc. Project in conjunction with Paul Starkey and Kathy Wilder, Delta State University. March 1994.

Bolivar County Hospital, Cleveland, MS.

Developed an annual promotion plan which focused on renovations, existing services, and internal improvements. Recommendations included organizational changes, promotional theme, media schedule and media budget. Project in conjunction with Kathy Wilder, Delta State University. September 1993.

Greenwood Leflore Hospital, Greenwood, MS.

Conducted a consumer awareness study. Responsibilities included questionnaire modification for telephone interviewing, data collection and supervision in six counties, data entry and computer tabulation (CSS software), and report of data findings. Research in conjunction with Jennings, Ryan, and Federa, Atlanta, Georgia, and Hammons and Associates, Inc., Greenwood, Mississippi. February 1993.

Cleveland Main Street Program,Cleveland, MS.

Research to evaluate the downtown businesses and consumers in Cleveland, Mississippi. Research involved personal interviews with business owners, a telephone survey, and an intercept survey. Project in conjunction with the Cleveland-Bolivar County Chamber of Commerce, Cleveland Main Street Program, Mississippi Main Street Program, and Mississippi Downtown Development Association. October 1992.

Catfish Consumer Awareness Study.

Conducted a comparison of findings from The Catfish Institute, MarketSearch Corporation, and the Alabama Agricultural Experiment Station. Project in conjunction with Hammons and Associates, Inc., Greenwood, MS.

July 1992.

Greenwood-Leflore County Hospital, Greenwood, MS.

Feasibility study to determine the demand for a wellness center in Greenwood, Mississippi, Leflore County. Project in conjunction with Hammons and Associates, Inc., Greenwood, MS. January 1992.

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Cleveland Mosquito Control Program Evaluation, Cleveland, MS.

Research in conjunction with Drs. Frank L. Farmer and J. Martin Redfern, Department of Agricultural Economics and Rural Sociology, University of Arkansas, Fayetteville, Arkansas, to assess the community opinion of the effectiveness of the mosquito control program in Cleveland, Mississippi. October 1991.

Rosedale-Bolivar County Port Commission, Rosedale, MS.

Developed questionnaire to be used to locate potential river/barge shippers in an effort to increase usage of the Port of Rosedale, Mississippi. Project in conjunction with David Work, Port Director, Rosedale, Mississippi, July 1991.

VI.Consulting:

Provided consulting for over 300 businesses in the Delta through private consulting, the Small Business Development Center, and the Small Business Institute, 1984 to present.

VII.PROFESSIONAL MEETINGS

Southern Association of Colleges and Schools/Commission on Colleges Orientation Session, May 23, 2002

“2002 SACS/COC Annual Meeting,” San Antonio, TX, December 7-10, 2002.

“AAF College World Series of Advertising – National Student Advertising Competition” sponsored by the 7th District of the American Advertising Federation, Baton Rouge, LA, April 19-21, 2001

Atlanta, GA, April 11-13, 2002

14th Annual Travel and Tourism Research Association South Central States Conference, Hattiesburg, MS, September 28-29, 2000.

Small Business Directors Association Region IV Conference, Biloxi, MS, May 22-24, 2000.

Society of Business, Industry, and Economics, Conference Coordinator, Cleveland, MS, April 2000.

Small Business Directors Association Region IV Conference, Birmingham, AL, September 16-18, 1999.

Delta State University Planning and Institutional Effectiveness Retreat, Delta & Pine Land, Scott, MS, January 1999.

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13th Annual Travel and Tourism Research Association South Central States Conference,

Little Rock, AR, September 1997.

Downtown Development, Kosciusko/Attala County Chamber of Commerce, Kosciusko, MS, September 18, 1997.

How To Achieve Exceptional Customer Service, Fred Pryor Seminars, Jackson, MS, May 1997.

Team Cleveland, Southwest Case Research Association, Southwestern Federation of Administrative Disciplines, New Orleans, LA, March 11-14, 1997.

“Leadership Mississippi – Leadership Training”, sponsored by the Mississippi Economic Council, Jackson, MS, 1995-96 class.

Small Business Advertising, Celebration of Business program, Delta State University, Cleveland, MS, September 26, 1996.

“Distance Learning Training”, Delta State University, Cleveland, MS, Fall 1995.

Small Business Institute Directors Association Nineteenth Annual National Conference, Nashville, TN, February 1995.

Marketing Research and the Small Business Institute, Greenville Area Chamber of Commerce, Greenville, MS, February 3, 1995.

“Long-Range Strategic Planning Session-Cleveland 2000”, sponsored by Cleveland- Bolivar County Chamber of Commerce, Mississippi Main Street Association, and Mississippi Downtown Development Association, January 21, 1995.

“Electronic Data Interchange Conference”, sponsored by the Small Business Advancement Network, Little Rock, AR, October 28-30, 1994.

“1993 National Conference on Student Retention”, sponsored by Noel-Levitz Centers, Inc., New Orleans, LA, July 14-17, 1993.

“A Practical Approach to Implementing Total Quality Management”, The University of Texas at Tyler, Tyler, TX, September 23-25, 1992.

Mississippi Small Business Institute Directors Training, Small Business Administration, Jackson, MS, September 1992.

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Small Business Directors Association Region IV Conference, Atlanta, GA, April 1992.

“Survey Research”, University of Alabama, Tuscaloosa, AL, August 6-7, 1992.

Mississippi Downtown Development Association, Mississippi Main Street Program – Jackson, MS, March 1990 and New Orleans, LA, September 1990.

“Dealing With the Discounters”, Dr. Kenneth E. Stone, Cleveland, MS, September, 1990.

“Financial Management for Small Business Using Lotus”, Grenada,MS,May,1990

Cleveland, MS, May 1990

Cleveland, MS, June 1990.

Mississippi Entrepreneurial Development Training Program, Meridian Community College, July 1989. Awarded certificate of Certified Entrepreneurial Training Instructor.

Small Business Directors Association Region IV Conference, Orlando, FL, April 1989.

Small Business DirectorsAssociation Region IV Conference, Savannah, GA, April 1988.

Small Business Directors Association Region IV Conference, Mobile, AL, April 1987.

1. Articles Published:

Toombs, L., K. Atkinson, E. Jenkins, and E. Mulig, “Octoberfest,” Journal of Applied Case Research, Volume 2, Number 3, Spring 2001.

IX.Published Proceedings and Presentations:

Jenkins, E., L. Toombs, and D. Hulse, “James Police Supply,” Southwest Case Research Association, March 1999.

Toombs, L., D. Grider, and E. Dreaden, “The Butcher Shop,” Southwest Case Research Association, March 1998.

Atkinson, K., E. Dreaden, L. Toombs, and E. Mulig, “Octoberfest,” Southwest Case Research Association, March 1998.

Hulse, D., G. Wink, and E. Dreaden, “Performance Sports, Inc. Site Search,” Southwest Case Research Association, March 1998.

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Dreaden, E., L. Toombs, D. Grider, and E. Mulig, “Team Cleveland,” Southwest Case Research Association, March 1997.

X.Program Presentations:

THE Fellows Program, Delta State University, June 2000.

Fast Trac, Cleveland, MS. Presented program on Marketing Research. October 17, 2000.

Strategic Planning for the Small Chamber of Commerce, Marks/Quitman County Chamber of Commerce, Marks, MS. Developed and presented workshop to Chamber members and officers for strategic planning and the development of the statement of work in conjunction with colleague. November 20, 2000.

Fast Trac, Cleveland, MS. Presented program on Marketing Research. November 1, 1999.

Marketing Your SBI Program, Small Business Directors Association Region IV Conference, Birmingham, AL, 1999.

Downtown Revitalization Programs, Ruleville Friends of the Library, Ruleville, MS, October 28, 1998.

Team Cleveland, Cleveland First Baptist Church Senior Adult Group, Cleveland, MS, July 14, 1998.

Team Cleveland, Cleveland Methodist Men’s Group, Cleveland, MS, July 14, 1998.

Team Cleveland, Cleveland Exchange Club, Cleveland, MS, April 16, 1998.

Team Cleveland, presented to Leadership Bolivar County class sponsored by the Cleveland/Bolivar County Chamber of Commerce, Cleveland, MS, March 12, 1998.

Team Cleveland, Cleveland Garden Club, Cleveland, MS, February 18, 1998.

Marketing Research, sponsored by the DSU Small Business Development Center, Clarksdale, MS, February 17, 1998.

Measuring Economic Impact of Community Events, Travel and Tourism Research Association South Central States Conference, Little Rock, AR, September 24-25, 1997.

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Downtown Revitalization Programs, Marks Rotary Club, Marks, MS, July 24, 1997.

Team Cleveland, Cleveland Rotary Club, Cleveland, MS, July 9, 1997.

EntrePrep, Program Presenter, sponsored by the B. F. Smith Chair of Economic Development, Delta State University, Cleveland, MS and the Kellogg Foundation, June 1997.

Marketing Research for Small Business, Fast Trac Program, sponsored by Delta State University, February 25, 1997 - Greenville, MS; February 27, 1997 - Cleveland, MS

April 24, 1997 - Clarksdale, MS; October 21, 1997 - Cleveland, MS

Hollywood Tunica Casino Management Training, Robinsonville, MS. Developed materials and facilitatedproblem solving theory and practice. Worked with a team of presenters. June 1997.

Guerilla Marketing, Program Moderator, sponsored by the U.S. Chamber of Commerce, Cleveland, MS, May 6, 1997.