- 3 -
Following are the 2008 National Magazine Award winners with judges’ citations. (Note that editors listed held that position at the time the issue was published in 2007.)
GENERAL EXCELLENCE
This category recognizes overall excellence in magazines in six circulation categories. It honors the effectiveness with which writing, reporting, editing and design all come together to command readers’ attention and fulfill the magazine’s unique editorial mission.
Under 100,000 circulation
Print: Joyce Rutter Kaye, editor-in-chief, for March/April, July/August, September/October issues.
Proving that just looking great isn’t enough, Print stands out in a cluttered field with its expansive view of its subject, its relentless curiosity, and its determination to look at design not in a vacuum but as a crucial gateway to popular culture, the environment, and even politics.
100,000 to 250,000 circulation
Mother Jones: Monika Bauerlein and Clara Jeffery, editors-in-chief, for March/April, May/June, September/October issues.
Mother Jones breaks new ground month after month with a mix of hard-hitting reporting and fresh political commentary, making its voice essential in today’s national debate on everything that matters. Whether covering the disturbing wave of mass extinctions sweeping the planet or offering up an “Iraq Handbook for Dummies,” Mother Jones keeps its voice and vision incredibly fresh.
250,000 to 500,000 circulation
Backpacker: Jonathan Dorn, editor-in-chief, for April, May, September issues.
With stories ranging from how global warming affects our national parks to the proper way to hang a bear bag, Backpacker feeds its readers singular and voracious passion for the trail. Smartly designed, with field-tested gear advice and regionally specific trail and event guides, Backpacker is the essential magazine of outdoor adventure.
500,000 to 1,000,000 circulation
GQ: Jim Nelson, editor-in-chief, for March, September, October issues.
Every page of GQ feels invigorating, lifted by great writing, design and invention. Nothing is standard fare here. The editors' fresh thinking informs every element, from fashion spreads to reported features, from celebrity profiles to simple front-of-book sidebars. And the magazine's bright, clear, and clever design tells the story: that this is one monthly whose makeover can now be declared a complete success.
1,000,000 to 2,000,000 circulation
The New Yorker: David Remnick, editor, for February 19 & 26, August 13, October 8 issues.
If you had The New Yorker’s limitless reserve of intelligence, humor, passion, and tradition, you’d make it look easy too. But the weekly stalwart never rests on its considerable laurels. From covers to cartoons, game-changing investigative reporting to superlative fiction, every issue surprises and delights—and exceeds expectations.
Over 2,000,000 circulation
National Geographic: Chris Johns, editor-in-chief, for June, August, December issues.
How does National Geographic do it? While remaining true to traditions known to generations of readers, the magazine continues to inspire and amaze—with photography that reveals wondrous, and often threatened, corners of our planet, and reporting that is both intrepid and tough-minded. Its mission has never been more vital.
PERSONAL SERVICE
This category recognizes excellence in service journalism. The advice or instruction presented should help readers improve the quality of their personal lives.
Popular Mechanics: James B. Meigs, editor-in-chief, for a three-part series by Alex Hutchinson, Know Your Footprint: Energy, June; Know Your Footprint: Water, September; Know Your Footprint: Waste, December.
In a three-part series, Popular Mechanics tackles a source of growing national anxiety—the degradation of the environment—with empowering service journalism. With clear graphics and easy-to-digest text, the package helps readers understand their impact in three areas (energy, water, solid waste) and suggests useful tips, interesting products and DIY projects for them.
LEISURE INTERESTS
This category recognizes excellent service journalism about leisure-time pursuits. The practical advice or instruction presented should help readers enjoy hobbies or other recreational interests.
New York: Adam Moss, editor-in-chief, for Cartography: The Complete Road Map to New York City Street Food, by Michael Idov, Rob Patronite, Robin Raisfeld, and Emma Rosenblum, June 25.
New York’s “Cartography,” dishes up a field guide to the city’s sidewalk food. Ranging from Jackson Heights to Fifth Avenue and from halal lamb to, yes, hot dogs, the package offers not just a review of street treats and secret sauces, but also a fascinating insight into the lives and craft of the city’s pushcart purveyors.
REPORTING
This category recognizes excellence in reporting. It honors the enterprise, exclusive reporting and intelligent analysis that a magazine exhibits in covering an event, a situation or a problem of contemporary interest and significance.
National Geographic: Chris Johns, editor-in-chief, for China’s Instant Cities, by Peter Hessler, June.
In “China’s Instant Cities,” reporter Peter Hessler recreates the entrepreneurial frenzy behind China’s dramatic economic growth. He combines exhaustive on-the-ground reporting with meticulous research and analysis to tell a story that is sweeping in its reach, authentically engaging and dramatic on multiple levels, from the personal lives of the factory workers and bosses to the macro-economic forces transforming this province with cranes, highways, factories and dams almost overnight.
PUBLIC INTEREST
This category recognizes journalism that sheds new light on an issue of public importance and has the potential to affect national or local debate or policy.
The Nation: Katrina vanden Heuvel, editor and publisher, for a two-part series by Joshua Kors, How Specialist Town Lost His Benefits, April 9; Specialist Town Takes His Case to Washington, October 15.
Starting with a hunch, Joshua Kors discovered that Jon Town, a Purple Heart-winning army specialist seriously injured in Iraq, was one of 22,500 veterans denied medical and disability benefits by being given a “Chapter 5-13 personality discharge.” Reform followed: affected vets received back benefits and 5-13 diagnoses were suspended.
FEATURE WRITING
This category recognizes excellence in feature writing. It honors the stylishness and originality with which the author treats his or her subject.
Atlanta: Rebecca Burns, editor-in-chief, for You Have Thousands of Angels Around You, by Paige Williams, October.
Without a trace of false sentimentality, Paige Williams tells the stop-you-in-your-tracks tale of a teenager who survived a war, lost her entire family, fled two continents and wound up in Atlanta, where she is helped in her claim on a bright future by an unlikely network of “angels,” including a middle class family and an indefatigable immigration attorney who plucks her case from obscurity.
PROFILE WRITING
This category recognizes excellence in profile writing. It honors the vividness and perceptiveness with which the writer brings his or her subject to life.
Vanity Fair: Graydon Carter, editor, for Pat Dollard’s War on Hollywood, by Evan Wright, March.
Evan Wright’s proposed Vanity Fair profile of a failed Hollywood agent turned documentary film maker morphed into a 23,000 word monster of an article chronicling his subject’s harrowing but frequently amusing descent into drugs, madness, violence and, improbably, his resurrection as a hero of the pro-war right. “Pat Dollard’s War on Hollywood” is a cautionary tale about what happens when Hollywood meets Baghdad.
ESSAYS
This category recognizes excellence in essay writing on topics ranging from the personal to the political. Whatever the subject, emphasis should be placed on the author’s eloquence, perspective, fresh thinking and unique voice.
New Letters: Robert Stewart, editor-in-chief, for I Am Joe’s Prostate, by Thomas E. Kennedy, Volume 73, Number 4, Summer 2007.
“I am Joe’s Prostate” steals its title from the 1950’s Reader’s Digest series, but Reader’s Digest was never like this. Wince-inducing, outrageously honest and wickedly funny, Thomas Kennedy’s account of his prostate-cancer scare is essay-writing at its most original. Laugh the whole way through, then ponder the subtext of medical testing gone haywire.
COLUMNS and COMMENTARY
This category recognizes excellence in short-form political, social, economic or humorous commentary. It honors the eloquence, force of argument and succinctness with which the writer presents his or her views.
Rolling Stone: Jann S. Wenner, editor and publisher; Will Dana, managing editor, for three columns by Matt Taibbi, Worse Than Bush, June 14; My Favorite Nut Job, November 29; Obama’s Moment, December 27.
Layering telling anecdotes beneath a veneer of gonzo brio, Matt Taibbi constructs some of the most insightful political profiles of the day. Brash, unmerciful, and extremely prescient, Taibbi’s prose has matured and deepened without growing safe or stodgy.
REVIEWS and CRITICISM
This category recognizes excellence in criticism of art, books, movies, television, theater, music, dance, food, dining, fashion, products and the like. It honors the knowledge, persuasiveness and original voice that the critic brings to his or her reviews.
The Atlantic: James Bennet, editor, for three columns by Caitlin Flanagan, The Sanguine Sex, May; Babes in the Woods, July/August; No Girlfriend of Mine, November.
Caitlin Flanagan is an insightful observer of modern culture, an engaging writer who brings a unique, intensely personal perspective to a wide range of knotty contemporary issues from abortion to pedophilia to Hillary Clinton. Her work in The Atlantic is an example of criticism at its best--thoughtful and bracingly honest, filled with humor and empathy, and free of clichés or political correctness.
MAGAZINE SECTION
This category recognizes excellence of a regular, cohesive section of a magazine, either front- or back-of-book and composed of a variety of elements, both text and visual. Finalists are selected based on the section’s voice, originality, and unified design and packaging.
Condé Nast Portfolio: Joanne Lipman, editor-in-chief, for its Brief section, September, November, December.
Consistently smart, contrarian, and well-reported, Condé Nast Portfolio's “Brief” is an original take on ambition, invention, ego, drama, and conflict. The surprisingly fresh and clean design complements and furthers the section's distinctive voice as it charts the impact of business on society, culture, and politics.
SINGLE-TOPIC ISSUE
This category recognizes magazines that have devoted an issue to an in-depth examination of one topic. It honors the ambition, comprehensiveness and imagination with which a magazine treats its subject.
The Virginia Quarterly Review: Daniel Alarcón and Ted Genoways, co-editors, for South America in the 21st Century, Fall.
In its provocative and moving issue on South America, The Virginia Quarterly Review presents a multi-faceted portrait of a continent on the move. Created by some of South America’s most daring writers and visual artists, this illuminating collection of fiction and nonfiction is at once surprising and comprehensive, from street soccer and political violence to a comic book journey to Antarctica and the new breed of 21st Century Madonnas.
DESIGN
This category recognizes excellence in magazine design. It honors the effectiveness of overall design, artwork, graphics and typography in enhancing a magazine’s unique mission and personality.
Wired: Chris Anderson, editor-in-chief; Scott Dadich, creative director, for August, October, November issues; Wyatt Mitchell, design director, for November issue.
From its electric covers to its audacious feature well, Wired is a dazzling and daring visual document. Intelligent grid, attention to detail, and powerful type treatments achieve an invigorating integration of design and editorial mission, and as a result, we feel energized to participate in the world of global innovation.
PHOTOGRAPHY
This category recognizes excellence in magazine photography. It honors the effectiveness of photography, photojournalism and photo illustration in enhancing a magazine’s unique mission and personality.
Gourmet: Ruth Reichl, editor-in-chief; Richard Ferretti, creative director; Erika Oliveira, art director; Amy Koblenzer, photo editor, for September, October, December issues.
From the first page to the last, Gourmet turns food photography on its head. Using pictures that range from a young boy's food-smeared cheeks to a close-up of glistening pork, the magazine creates a lush, earthy environment and exults in the sensual qualities of food.
PHOTOJOURNALISM
This category recognizes the informative photographic documentation of an event or subject in real-time.
National Geographic: Chris Johns, editor-in-chief; David Griffin, director of photography; David C. Whitmore, design director; Sarah Leen, senior photo editor; Susan A. Smith, photography deputy director, for Bedlam in the Blood: Malaria, by Michael Finkel; photographs by John Stanmeyer, July.
A threat to half the world’s human population, malaria is more destructive than ever. To show the scope of the disease to the lucky half who do not live in its shadow, National Geographic sent photographer John Stanmeyer around the world, from a hospital in Zambia, where he shot a four-year-old near the brink of death, to Kolkata (Calcutta), where monsoon-flooded streets provided breeding grounds for mosquitoes. His work—clear, complete, and concerned—is a model of powerful photojournalism.
PHOTO PORTFOLIO
This category honors creative photography and photo illustration (including portraiture and specially produced layouts).
Vanity Fair: Graydon Carter, editor; David Harris, design director; Susan White, photography director, for Killers Kill, Dead Men Die: A 2007 Hollywood Portfolio, Michael Roberts, fashion and style director; photographs by Annie Leibovitz, in collaboration with Vilmos Zsigmond, cinematographer, March.
With great ambition, Vanity Fair stages a dramatic, epic portfolio for its annual Hollywood issue. Inspired by the noir films of the 40s and 50s, photographer Annie Leibovitz gathers a blockbuster cast of modern-day film icons and places them in famous scenes of films past. The conscious choice of color, and the expert use of lighting to spotlight the subjects and create a mood, captures the glamour of old Hollywood.
FICTION
This category recognizes excellence in magazine fiction writing. It honors the quality of a publication’s literary selections.
Harper’s Magazine: Roger D. Hodge, editor, for Death of the Pugilist, by Daniel Mason, July; Fiction, by Alice Munro, August; A Report on Our Recent Troubles, by Steven Millhauser, November.
From “Death of the Pugilist,” the gripping tale of a 19th century boxing match told in dazzling prose, and “Fiction,” a story of marriage and cross-generational regret, to “A Report on Our Recent Troubles,” a satire about a suburban town whose residents won’t stop killing themselves, Harper’s showcases the myriad experiments in style and substance by today’s leading short-fiction writers.
GENERAL EXCELLENCE ONLINE
This category recognizes outstanding magazine websites, as well as online-only magazines that feature original content. The site must convey a distinct editorial identity and create a unique magazine environment on the web.
RunnersWorld.com (www.runnersworld.com): David Willey, editor-in-chief; Mark Remy, executive editor; George Vlahogiannis , executive producer