Additional file 1: Survey Utilized

1- For the following questions, please circle the number corresponding to your answer:

How often do you use recycled products?

Never 1---2---3---4---5 Constantly

How familiar do you consider yourself with recycled products?

Unfamiliar 1---2---3---4---5 Very familiar

How much of a recycled product expert would you call yourself?

Not at all expert 1---2---3---4---5 Extremely expert

2- Please indicate how much you agree/disagree with the following statements:

Strongly disagree / Disagree / Neither ... Nor / Agree / Strongly agree
I am interested in recycled products in general
Recycled products are important to me.
I get involved with what recycled products I use.
Recycled products are relevant to my life.
I am going to purchase recycled products in the next six months.

3- Please indicate how much you know/don’t know about the following elements using the following scale (circle the number that corresponds to your response):

Know nothing about 1-----2-----3-----4-----5Know a great deal about

Acid rain / 1-----2-----3-----4-----5
Water pollution / 1-----2-----3-----4-----5
Air pollution / 1-----2-----3-----4-----5
Global warming / 1-----2-----3-----4-----5
Ozone layer depletion / 1-----2-----3-----4-----5
Destruction of the rain forest / 1-----2-----3-----4-----5
Pollution from pesticides/insecticides / 1-----2-----3-----4-----5

4- For the following statements, please circle the number corresponding to your answer:

Recycled paper should be of: / Very low1-----2-----3-----4-----5Very high
quality quality
A recycled single use camera should be of: / Very low1-----2-----3-----4-----5Very high
quality quality
A recycled toner cartridge should be of: / Very low1-----2-----3-----4-----5Very high
quality quality
A recycled cell phone should be of: / Very low1-----2-----3-----4-----5Very high
quality quality
A recycled printer should be of: / Very low1-----2-----3-----4-----5Very high
quality quality

5- Please indicate how knowledgeable you are of the following brands:

Xerox / Not at all knowledgeable 1-----2-----3-----4-----5 Very knowledgeable
Kodak / Not at all knowledgeable 1-----2-----3-----4-----5 Very knowledgeable
HP / Not at all knowledgeable 1-----2-----3-----4-----5 Very knowledgeable
Nokia / Not at all knowledgeable 1-----2-----3-----4-----5 Very knowledgeable
Canon / Not at all knowledgeable 1-----2-----3-----4-----5 Very knowledgeable

6- For the following statements, please circle the number corresponding to your answer:

Xerox white paper is of: / Very low1-----2-----3-----4-----5Very high
quality quality
Kodak single use cameras are of: / Very low1-----2-----3-----4-----5Very high
quality quality
HP toner cartridges are of: / Very low1-----2-----3-----4-----5Very high
quality quality
Nokia cell phones are of: / Very low1-----2-----3-----4-----5Very high
quality quality
Canon printers are of: / Very low1-----2-----3-----4-----5Very high
quality quality

7- Willingness to pay:

We would like for you to value the attractiveness of purchasing the following environmentally friendly products over their standard counterparts.

A- Assuming that the regular price of white paper for use in a photocopier/printer is $10, how much would you be willing to pay:

For white paper with recycled content: /  An extra ______%
 $10
 Less than $10, by ______%
For regular Xerox white paper: /  An extra ______%
 $10
 Less than $10, by ______%
For Xerox white paper with recycled content: /  An extra ______%
 $10
 Less than $10, by ______%

B- Assuming that the regular price of single use (disposable) cameras is $10, how much would you be willing to pay:

For refurbished single use camera: /  An extra ______%
 $10
 Less than $10, by ______%
For a regular Kodak single use camera : /  An extra ______%
 $10
 Less than $10, by ______%
For a Kodak refurbished single use camera: /  An extra ______%
 $10
 Less than $10, by ______%

C- Assuming that the regular price of a cell phone is $100, how much would you be willing to pay:

For a refurbished cell phone: /  An extra ______%
 $100
 Less than $100, by ______%
For a regular Nokia cell phone: /  An extra ______%
 $100
 Less than $100, by ______%
For a Nokia refurbished cell phone: /  An extra ______%
 $100
 Less than $100, by ______%

D- Assuming that the regular price of a computer printer is $100, how much would you be willing to pay:

For a printer containing reused parts: /  An extra ______%
 $100
 Less than $100, by ______%
For a regular Canon printer: /  An extra ______%
 $100
 Less than $100, by ______%
For a Canon printer containing reused parts: /  An extra ______%
 $100
 Less than $100, by ______%

E- Assuming that the regular price of a toner cartridge is $50, how much would you be willing to pay:

For a refurbished toner cartridge: /  An extra ______%
 $50
 Less than $50, by ______%
For a regular HP toner cartridge: /  An extra ______%
 $50
 Less than $50, by ______%
For a refurbished HP toner cartridge: /  An extra ______%
 $50
 Less than $50, by ______%

8- Please indicate how much you agree/disagree with the following statements:

Strongly disagree / Disagree / Neither ... Nor / Agree / Strongly agree
The environment is one of the most important issues facing society today
We should pay a considerable amount of money to preserve our environment
Strict global measures must be taken immediately to halt environmental decline
A substantial amount of money should be devoted to environmental protection
Unless each of us recognizes the need to protect the environment, future generations will suffer the consequences
The benefit of protecting the environment do not justify the expense involved
The environmental policies of the main political parties are one issue I consider when deciding how to vote

9- Please indicate how much you agree/disagree with the following statements:

Strongly disagree / Disagree / Neither ... Nor / Agree / Strongly agree
Getting a recycled product is risky
Recycled products can lead to bad results
Recycled products have uncertain outcomes
Getting a recycled product makes me feel anxious
Getting a recycled product would cause me to worry.

YOUR PROFILE

GENDER: malefemale

AGE:□ 18 – 24□25 – 35□36 – 45 □ 46 – 55□ 56 +

ETHNIC ORIGIN:

□Asian□Arab

□European□Latin-american

□African□First Nation

□North-american□ Other:______

HIGHEST LEVEL OF EDUCATION:

□High school

□College

□Undergraduate (E.g. Bachelor)

□Graduate (E.g. MBA, MSC, PhD, etc.)

□Other: ______

ANNUAL FAMILY INCOME:

□$0 - $15,000

□$15,000 - $29,999

□$30,000 - $49,999

□$50,000 – $69,999

□$70,000 – 99,999

□$100,000 +

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