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Third Exam – Fall 2008
Version A
BCOR 2500 – Introduction to Systems
Ken Kozar and Tom Miaskiewicz
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Exam 3 – BCOR 2500 – Introduction to Systems – Fall 2008
Please clearly mark your answers on the answer sheet. You have 90 minutes for the exam. Each of the 25 multiple choice questions is worth 3 points and each of the 25 true/false questions is worth 1 point for a total of 100 points.
Claudia Imhoff from Intelligent Solutions, Inc., stated a cautionary note at the end of her presentation that warned us that:
(A) Business intelligence and performance management did not need collaboration across departments since technology has enhanced communication
(B) Executives have the power to make business intelligence and performance management successful even without employee buy-in due to executive power and privilege
(C) Standardized operational processes across most organizations permitted businesses to use widely available software
(D) Business intelligence and performance management adoption typically is not due to problems with technology*
(E) All of the above were cautions given by Claudia Imhoff
The gap between data and information is called the:
(A) Analysis gap*
(B) Competitive gap
(C) Value gap
(D) Computing gap
(E) Technology gap
The foundation of all factors on the Information Cross diagram comes from:
(A) Key performance indicators
(B) External data
(C) Internal data
(D) Communication
(E) None of the above*
The Continental Airlines case mentioned that “People needed to learn new habits…” This meant that they needed to specify new ______.
(A) Business Objectives
(B) Business Tactics*
(C) System Objectives
(D) System Tactics
(E) None of the Above
Which of the following are dimensions?
(A) Region, Product, Customer*
(B) Units Produced, Unit Sales, # Customers
(C) Accounting, Marketing, Finance
(D) OLAP, OLTP, MOLAP
(E) None of the above
Which of the following describes a question that would be asked when determining a business tactic?
(A) What results/objectives do we want to achieve?
(B) How can a system do it?
(C) Will someone’s job change?*
(D) What result must a system provide?
(E) What will the system consist of?
Which of the following are measures?
(A) Region, Product, Customer
(B) Units Produced, Unit Sales, # Customers*
(C) Accounting, Marketing, Finance
(D) OLAP, OLTP, MOLAP
(E) None of the above
As portrayed by the CompUSA case, what step typically represents the most difficult and time consuming phase of a data mining project?
(A) Running the software
(B) Hiring consultants
(C) Data preparation and cleaning dirty data*
(D) Choosing a computer program to use
(E) Analyzing the data
Which of the following is not part of multidimensional analysis?
(A) Slicing
(B) Dicing
(C) Drilling down
(D) Rolling up
(E) All of the above are part of multidimensional analysis*
OLTP differs from OLAP in that
(A) OLTP systems have robust calculation engines while OLAP systems do not
(B) OLTP systems are capable of pivoting and nesting data while OLAP systems are not
(C) OLTP systems are not good at analysis while OLAP systems are* change to OLAP better at analysis than OLTP
(D) OLTP systems support multidimensional analysis while OLAP systems do not
(E) OLTP systems are fast for the user while OLAP systems are not
FUDs are a major concern for an e-commerce business when it comes to customer relations. What does FUDs stand for?
(A) Factory Utility Diodes
(B) Fears, Uncertainties, Doubts*
(C) Firewall User Delays
(D) Free Unlimited Downloads
(E) None of the above
Which of the following is true?
(A) E-commerce is a form of e-business*
(B) E-business is a form of e-commerce
(C) E-business and e-commerce are synonymous
(D) E-commerce and e-business are mutually exclusive
(E) None of the above
Which of the following does NOT describe a project?
(A) It can be in any industry and/or discipline
(B) It has clearly defined objectives
(C) There is a clearly defined beginning, but no end date*
(D) Creates a unique product or service
(E) None of the above, they all pertain to a project
Which of the following are considered the “Triple Constraints” of Project Management?
(A) Planning, Executing, Monitoring
(B) Traditional, Extreme, Scrum
(C) Time, Cost, Scope*
(D) Direct, Indirect, Counter
(E) Online, Realtime, Integrative
As discussed in class, what should a designers use to create empathy for the individuals being designed for?
(A) Action orientation
(B) Personas*
(C) Paper prototypes
(D) Intuition
(E) KPIs
When testing the usability of any product, it is vital that the design is tested with whom?
(A) Technicians
(B) Other designers
(C) Focus groups of 18-24 year olds
(D) Representative users*
(E) Baby boomers
Usability is characterized by which of the following?
(A) Ease of using things
(B) Natural flow
(C) Intuitively obvious
(D) Easily understandable purpose
(E) All of the above*
Standard website hosting differs from merchant website hosting in that:
(A) Standard website hosting companies will help you build an online store but merchant website hosting companies do not
(B) Standard website hosting is more expensive than merchant website hosting
(C) Standard website hosting companies simply provide you a place to put a store while merchant website hosting companies help build the online store*
(D) Standard website hosting offers credit card processing, inventory management, and other services while merchant website hosting does not
(E) Standard website hosting offers limited bandwidth while merchant website hosting provides adequate bandwidth for an online store
Thomas Friedman and Nicholas Carr agree on all of the following EXCEPT:
(A) The arrival of the Internet has accelerated its usage because of its perfect delivery channel
(B) Information technology has changed major changes in how modern businesses function
(C) From 1989 to 2001, the number of computers connected to the Internet grew widely.
(D) “The IT Revolution” is much closer to its end than its beginning*
(E) The Internet is widely accessible
What is a common strategy for managing FUDs on an e-commerce website?
(A) Invest in search engine advertising
(B) Include a privacy policy and customer service information*
(C) Increase firewall bandwidth to allow higher user traffic
(D) Register a unique domain name
(E) None of the above
Which of the following are characteristics of an intranet?
(A) An intranet resides within the boundaries of an organization*
(B) An intranet is typically used to manage the supply chain of an organization
(C) An intranet’s primary purpose is customer relationship management
(D) An intranet is identical to an extranet
(E) All of the above are characteristics of an intranet
Which of the following is NOT one of the characteristics of the world wide web?
(A) It has no central control point
(B) A single e-mail message can be sent using multiple paths
(C) A dedicated link between the sender and receiver needs to be established before any information in transmitted*
(D) Internet communication is broken down into parts known as packets
(E) All of the above are characteristics of the world wide web
As discussed in class, Nicholas Carr’s characterization of information technology is most similar to which of the following on the “Putting It Together Diagram”?
(A) System tactics*
(B) Business tactics
(C) System objectives
(D) Business objectives
(E) Either system objectives or business objectives
According to Thomas Friedman, Globalization 3.0 is unique in what way?
(A) Companies globalizing
(B) Countries globalizing
(C) World “shrinkage”
(D) Individuals and small groups globalizing*
(E) Teleportation
According to Nicholas Carr, information technology (IT) is similar to other ______technologies such as electricity?
(A) Proprietary
(B) Infrastructural*
(C) Globalizing
(D) Business Intelligence
(E) Strategic
On the “Putting It all Together” diagram, links directly from system objectives to business objectives usually can be established.
(A) True
(B) False*
As discussed in the context of the Disco USA case, segmenting and clustering are predictive data mining techniques.
(A) True
(B) False*
Effective decision making in modern organizations is done only with data internal to the organization.
(A) True
(B) False*
According to the BI scorecard, an organization should use a pilot project when it identifies a BI opportunity area that has high importance and is easy to implement.
(A) True
(B) False*
According to Hammer, when reengineering a process it is vital to give more control to executives.
(A) True
(B) False*
According to the book and the information cross, gut feelings contribute to making effective decisions.
(A) True*
(B) False
Data marts are always subject-specific.
(A) True*
(B) False
On the “Putting It all Together” diagram with business/system objectives and tactics, objectives are ends or achievements and tactics are means that require doing.
(A) True*
(B) False
When determining the importance of a business intelligence opportunity area, the availability of data is one of the three criteria that should be considered.
(A) True
(B) False*
According to the BI scorecard, an organization should not invest in a BI opportunity area that has high difficulty and high importance.
(A) True
(B) False*
The World Wide Web is the network upon which the service known as the Internet runs.
(A) True
(B) False*
According to Jim Marlatt’s presentation on project management, a teacher can be considered a project manager.
(A) True*
(B) False
According to Thomas Friedman, search engines like Google and Yahoo were one of the developments that “flattened” the world.
(A) True*
(B) False
According to Nicholas Carr, unlike other technologies such as the railroad, IT is not subject to rapid price deflation.
(A) True
(B) False*
As discussed in the Eurasia e-commerce modules, a picture of the product is the single most important piece of information that is used to describe a product online.
(A) True*
(B) False
One of the characteristics of the world wide web is that it is based on open standards.
(A) True*
(B) False
Without security safeguards, internet communication is accessible to all.
(A) True*
(B) False
Intranets facilitate “self-service” in organizations.
(A) True*
(B) False
Usability is important, but organizations should never use it as a business strategy.
(A) True
(B) False*
As discussed in class, Windows error messages are an example of providing effective action oriented instructions to the users.
(A) True
(B) False*
According to Thomas Friedman, “crazy overinvestment” in technologies such as fiber-optic communication was a good thing.
(A) True*
(B) False
According to Claudia Imhoff, creating a data mart is similar to combining “legos of data” from a data warehouse in various ways to solve various problems.
(A) True*
(B) False
John Conoly from the State of Colorado Governor’s Office used lottery data combined with public service data to compare files that allowed the State to trace “dead beat” dads.
(A) True
(B) False*
Action orientation indicates that the system designer realizes that the intended user is different from most system designers.
(A) True
(B) False*
The Operations and Information Management curriculum predominately consists of technical classes.
(A) True
(B) False*
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