R. COURI HAY • Creative Public Relations
143 West 81st Street • New York City 10024
Phone: 212-580-0835 • Fax: 212 721-3813

For Immediate Release:

We Request The Pleasure Of Your Company
at the Opening of

SONY


Who: Sir Howard Stringer, CEO Sony Corporation of America, and Nobuyuki Idei, Chairman and CEO Sony Corporation, Kyle MacLachlan, Ashley Judd, Joel Gray and Herbie Hancock.

What:The New York launch for the one and only store dedicated to Sony’s super-deluxe Qualia range in the US.

Qualia (n. pl. qua·li·a) A property, such as whiteness, considered independently from things having the property. [From Latin quale, neuter of qualis, of what kind.]

From conception through design and manufacture, Sony QUALIA products are born to serve a single purpose: to create extraordinary sensory experiences capable of evoking powerful emotional response. With the launch of the QUALIA Store we hope to express that sensory experience with juxtaposed images from very different perceptions in a photography exhibit with photos by

Kyle MacLachlan, Ashley Judd, Joel Gray and Herbie Hancock using the new Qualia 016 Digital still camera. Guests will be invited to explore the Qualia experience while sipping passed Cristal and enjoying Catering by Rhona Silver.

When:Wednesday, Sept. 22, 7:00 p.m. –9:00 p.m.

Where:Sony Style Store, “A” Level.
550 Madison Avenue, at 56th Street.

Why:The Gift Bag! As it contains the DVD of Spiderman, a CD compilation of the complete collection of Miles Davis and John Coltrane, a DVD about Qualia, Qualia Brand Book, Graphic Image white leather cocktail coasters, launching samples of ASPREY's new fragrance "Purple Water", and for dessert DeBauve & Gallis Chocolates, the oldest chocolate maker founded in Paris in the 1800’s and appointed chocolate maker of the former King of France. DeBauve & Gallis Chocolates will launch its first store state side on Madison Avenue, NYC this fall.

Press contact: Christian McPherson R. Couri Hay CPR

212-560-5307 or

Qualia 016The Sony Qualia 016 is a digital camera measuring 2.72 x 0.66 x 0.94 inches (69.1Å~16.8Å~24mm) and weighing 50g. In order to eliminate the blur caused by tiny movements of the hand, the 016 takes up to 4 pictures in very rapid succession and then combines them into one image. The 016 is made from the highest quality alloy, the Bond-like ualia 016 has a built-in .55" TFT, records in JPG or TIFF, has 4x digital zoom, and uses Sony's MemoryStick Duo to store photos (64mb stick included). The 2mpixel 1/2.7 progressive scan CCD records at 1600x1200. The Qualia 016 is sold as a kit and includes the case, flash unit, timer remote unit, video out unit, telephoto lens, wide angle lens, and battery charger.

QUALIA 004. The digital projector creates images of startling clarity, depth and color ‚ quality usually reserved for motion picture screening rooms. A superb application of breakthrough technologies, QUALIA 004 delivers optimized projection quality for all video sources, including cable and satellite, as well as full resolution for High Definition. The design of QUALIA 004 is a masterful example of perfect harmony between form and function. The arrangement provides Y-shaped airflow to cool the great heat created by its pure Xenon lamp. Simultaneously, it creates geometric accuracy, ensuring that all optical components, from lamp to lens, are in a pure, straight line.

Made one at a time by master craftsmen, QUALIA 017 mini disc player is an extraordinary coming together of art and technology. This remarkable MiniDisc player is an elegant expression of beauty on every level, its case made from a block of solid brass. The mirrored surface describes an eloquent sculpture of gently curving lines, which meld perfectly into the accompanying base. The form is absolutely seamless, marred by not a single weld, screw or hole. All this beauty is to a very particular end, however: the rigid body provides great stability and balance for the audio system within.