Job Purpose - Overview

Job Description

Job details

Job Title: / Consumer Campaigns Project Manager (Wales)
Department: / Government Programmes
Role reports to:
(Managers Job Title) / Resource Manager: Campaigns and Engagement
Job Description author / Ben Blackburn
Date: / November 2016
Job Number
(HR use) / 850b

Job purpose - overview

Deliver projects, advice and campaign activities in support of all WRAP’s consumer behaviour change programmes, including LFHW, Recycle Now, Recycle for Wales, Recycle for London and Love Your Clothes.
Develop and support innovative partnerships with business, community groups, charities and local authorities in order to encourage waste prevention, re-use and recycling activities by individuals and businesses

Core accountabilities

To manage a portfolio of projects, partnership initiatives and direct campaign delivery activities to support increased waste prevention, re-use and recycling; ensure delivery on time and to budget with achievement of agreed communication activities and outputs.
2. To work flexibly within the Campaign Project Management Pool to deliver campaign activities and develop key partnerships.
3. To support Campaign Managers in the development of research, insights and knowledge which underpin WRAP’s understanding of consumer attitudes and behaviour in the area of waste prevention, re-use and recycling.
4. To promote key strategic partnerships working in the core campaign areas and provide ‘hands on’ advice, support and management of funding to selected partners to help them implement local and national communications opportunities.
5. To ensure WRAP’s consumer insights, materials and knowledge are shared with appropriate partners.
6. Share best practice in campaign project management, contract management and internal processes and systems to ensure effective and consistent delivery in the team.
7 To provide progress reports and expenditure forecasts for projects as required by the Campaign Manager or Programme Area Manager to inform monthly and quarterly reporting on the programme; including those relating to monitoring and evaluation of partnership/project impacts.
8. To ensure all projects and partnership initiatives are carried out in line with the aims and objectives of WRAP. Campaign Project Managers will be responsible for project development, execution, monitoring and evaluation of activities from initiation to closure in line with the established principles and operating procedures.
9. To undertake other appropriate duties as may be determined from time to time by the Operations Manager and Resource Manager: Campaigns and Engagement

Specific accountabilities

1. Produce and deliver bespoke local communications plans detailing key promotional opportunities for increasing levels of food / dry recycling in specific areas and to support local authority service changes. Plans will be developed in line with the RfW strategy, linking in with key target audiences and campaign themes.
2. To provide specialist communications advice to local authority waste teams and lead on the management and development of the design of a broad range of targeted digital and print-based materials, ensuring that they are produced to the highest standard and maintain the integrity of WRAP’s brands.

Core organisation competencies

Adaptable to change:
Responds and behaves positively to change, identifies and acts upon new opportunities.
Building relationships:
Proactively develops internal and external relationships acting a an advocate and generating momentum for achieving WRAP’s goals.
Personal commitment:
Demonstrates commitment, energy and enthusiasm for achieving challenging goals.
Teamwork:
Encourages and develops cross-functional working and builds teams based on results to be achieved.

Specific competencies

Commercial Awareness - Liaises with appropriate people in other key government agencies to work together on activities which support shared objectives.
Planning and Organising- Prioritises own activity to manage volume of work and achieve agreed targets. Plan individual projects from initiation to prepare realistic estimates of time and resources required to deliver support, and build in contingencies and time for dealing with set-backs.
Analysis & Decision Making- Uses systematic processes to evaluate data and make decisions.
Achieving targets - Shows perseverance and resilience in dealing with setbacks, overcoming problems that could prevent reaching targets.
Quality focus - Checks own work for accuracy and continues to deliver high quality work even when under pressure.
Strategic thinking - Understands how own work contributes to the WRAP strategic objectives. Proactively seeks clarification of objectives to ensure own contribution is aligned to overall WRAP goals.
Stakeholder management - Develops and maintains effective working relationships with people at all levels in support of accomplishing personal and team targets.
Influencing & negotiating - Shows respect for the views of others; works through problems to reach solutions acceptable to all parties. Willing to confront issues to get them resolved, referring to their manager where appropriate.

Job essentials

• Strong marketing / comms background with demonstrable experience planning, managing and delivering a broad range of activity across a variety of channels and platforms – digital and print
• An excellent understanding of audience segmentation, with experience in successfully engaging audiences through targeted messaging and positioning tactics
• Experience of successfully delivering behaviour change projects to consumer audiences.
• Experience of communications and /or marketing.
• Demonstrable experience of development of alliances and partnerships to meet delivery of objectives.
• Demonstrable experience of advising and providing support to partners – including communications planning and management of grants or other funds.
• Demonstrable experience of excellent project management skills.
• Excellent communication, presentation and interpersonal skills.
• Strong influencing and negotiation skills
• Experience of working with local authorities.

Desirable

• Sound knowledge of waste, re-use and recycling issuesin Wales.
• Welsh speaker