Working with EContent magazine
(And useful information about Intranets)
Our work at EContent is considerably enhanced by the diligent efforts of marketing and public relations professionals, so it is in our best interest (as well as yours) to facilitate the most constructive and efficient working relationship. The following is intended to explain the most effective ways to approach EContent regarding editorial calendar opportunities, news, ideas, and any other information--but do not hesitate to contact us with any questions or thoughts at any time.
Briefings:
Due to staffing limitations, we do not schedule "get to know you" or other general briefings with companies. We stay up-to-date on your firm through your PR and Marketing staff sending us every press release about your company, as you issue them. If your firm is new to us, please feel free to email a brief description. We do, however, encourage briefings that fit the criteria for web or print news features, outlined below, and set up meetings at conferences we attend.
Vendor Bylines:
As a B2B publication, EContent magazine does not accept vendor bylines. We do have an extensive White Paper program, for which you should contact Tom Wilson. From time to time, we do include guest commentaries. If you have an idea for a commentary that fits our coverage areas, please contact us.
EContent Feature Articles:
Please look at the Editorial Calendar for appropriate coverage opportunities (though it is subject to change). We do not recommend using any media services as they frequently get the contact dates wrong. If you see an article that your company or a client may be a fit for, email a one or two paragraph pitch on or about the editorial contact date listed. Understand that though EContent is a magazine that covers digital content, it is also a print magazine, which means we have approximately a three-month lead-time. If your pitch looks like a possible fit, we will forward it to the writer who will contact you directly if they feel it is appropriate.
EContent Print News Features:
In order to write a news feature for the print magazine, we require a six to eight week (non-disclosure protected) advance on a new product, strategy, or other newsworthy occurrence. Because of this, our print newssection of ten focuses on trends rather than products. The advance ensures that the news appears timely to readers when the issue comes out. News features generally run about 1,000 words and usually include an image. We conduct briefings and interview appropriate executives or other personnel for news features. Please contact Theresa Cramer about possible news features.
Web News Features:
We publish three or four news features on our website each month, for which we do schedule briefings. We need at least one full week advance on news – though the more time you give us, the more likely we will be to fit you in -- to set up these briefings and will need to interview someone from all applicable companies, and an analyst if possible. Contact Theresa Cramer about possible EContent web news features.
News & Product Briefs:
Information for the print News & Product Briefs section is culled from ECXtra newsletters. Submit these here
ECXtra Coverage:
The ECXtra e-newsletter goes out Tuesdays and Thursdays afternoons. We prefer press releases to be included in the body of the email instead of as an attachment (and discourage PDF attachments). Please indicate what the press release is about in the subject line (rather than "Press Release," "Company News," or "Important"). Please do not fax or mail press releases and do not call to follow up on press releases that you have sent. We look at all releases and use them as they are most appropriate and newsworthy. To see if your release was used, simply check our site. Please specify whether a release sent in advance of its stated date is under embargo or not and make any embargo or NDA requirements explicit.
The Annual EContent 100 List
Each year in August, EContent's staff and contributing editors (with the help of the editors of several other ITI publications) begin to compile its EContent 100 list of companies that matter most in the digital content industry. Our judges are the first and last word on companies that will be considered for or named to the list. However, you can provide information about your company, whether or not they've been on the list in the past, here. This information will be provided to the judges, but does not compel them to put any company name on the final list of contenders and, of course, in no way guarantees that any company will be named to the list. We suggest you enter this information between August and September each year so that it is current. No information entered between October-July each year will be kept on file. We do not update EC100 listings during the year; they appear as they did in the print issue. Of course you should bring any errors to our attention.
Case Studies
Every month, EContent writes a case study (these are not vendor bylines) that demonstrates how a digital content solution helped solved the problems or meet the strategic goals of some type of firm. To submit a contender for a case study, please email us the name of the firm that had "the problem," a brief description of the business challenge, the name of the vendor (your client, probably) that solved it, and a brief description of how. This does not need to be more than a couple of paragraphs. You must confirm that all parties are willing to participate on the record before pitching. To publish vendor written case studies, contact sales.
Faces of EContent
This short Q&A runs in each issue of the magazine. In it, we try to capture a bit of the personality of an individual working in the "econtent trenches." These are never executive profiles. They are usually buyers, sellers, or developers who work in various econtent industries. Feel free to suggest someone from your organization, if you'd like.
Artwork Submissions
We do not run any artwork in ECXtra, so please do not send artwork with press releases. When artwork is requested to run with an EContent magazine feature or review, please send a tiff, jpg, or eps of at least 300 dpi, at least three inches horizontal. Web artwork will not be of high enough resolution for our use.
Contributed Articles
EContent magazine does not use any unsolicited contributed articles or vendor bylines. In addition to staff written articles, we work with a team of freelance journalists for all of our content needs. We do offer paid byline opportunities. Contact sales for these.
Other Editorial Opportunities:
Our team also produces the Intranets newsletter so feel free to contact us to inquire about editorial opportunities related to Intranets, Portals, and Extranets as well as other topics of interest to Intranet Professionals. Note that Intranets does accept some vendor bylines, but these must meet very rigorous editorial standards.
Contact Information:
Theresa Cramer
Editor
/
Advertising
EContent magazine, ECXtra, & the EContent websitewww.econtentmag.com
Tom Wilson
908-795-3701
EContent Page 1 11/21/2005