3235 Entertainment Media Management

Program Offered:

  • Interdisciplinary Minor inEntertainment Media Management

Creative Media Industries Institute

David Cheshier, director and program coordinator,

The interdisciplinary Entertainment Media Management minor prepares students for a variety of management-related careers in the entertainment and music industries. The curriculum is founded on a basic knowledge of business administration, contracts, intellectual property issues, event management, artist management, marketing, promotion and branding basics. The minor would prepare students to work in a range of capacities in artist management, concert promotion, music publishing, recording, publicity and marketing/promotion firms. Graduates will leave with an understanding of the distinctiveness of the entertainment business and will be prepared to enter this rapidly changing and multifaceted world.

Academic Advisement for Undergraduate Students

Academic advisement for undergraduate students is provided through the University Advisement Center (freshman through junior status/fewer than 90 hours) and the college’s Office of Academic Assistance (senior status/90 or more hours). Seesection 3040for additional information.

Bachelor of Interdisciplinary Arts students should also consult regularly with the faculty program coordinator for the specific program regarding course selection, program plans, experiential learning, and other academic opportunities.

Interdisciplinary Minor in Entertainment Media Management

Recommended Courses for Area A-F

Students should enter the Entertainment Media Management minor having taken course prerequisites needed for entrance into their planned program of study. Below is a list of courses that are common prerequisites for courses in the Entertainment Media Management.

  • ART 1010Drawing I (3 credit hours)
  • ART 1020Two-Dimensional Design (3)
  • CMIS 2000 Introduction to On-Set Film Production (Georgia Film Academy) (6)
  • CMIS 2100 Introduction to Games Industries (3)
  • FLME 1010Film Aesthetics and Analysis (3)
  • FLME 2700History of the Motion Picture (3)
  • FLME 2900Language of Film through Production (3)
  • MATH 1070Elementary Statistics (3)
  • MUS 1430Fundamentals of Music (3)
  • MUS 1440Theory I (3)
  • MUS 1540Theory II (3)
  • MUS 2440Theory III (3)
  • PHYS 2030Physics of Music and Speech (3)

Required Courses for the InterdisciplinaryMinor (15-18 hours)

Students pursuing the interdisciplinary minor in Entertainment Media Management must take five courses, with at least one from each of three areas: Media Industry/Law/Policy, Marketing and Promotion, and Production Perspectives. No more than two of the five courses counting toward the minor can have the same course prefix. Additionally, no more than two of the five courses counting toward the minor may also count toward the major.

Courses in the Media Industry/Law/Policy area survey the contemporary media landscape in terms of ownership, distribution structures, and intellectual property/regulation issues. Marketing and Promotion Courses equip the student with the basic tools to analyze entertainment markets and publicize media properties. Production Perspectives courses allow the student to briefly engage in media production in order to better understand how to interact with media creative personnel.

Media Industry/Law/Policy

  • CMIS 4000 New Ventures in Creative Media (3)
  • CMIS 4010 Media Business Development (3)
  • CMIS 4030 Managing the Creative Enterprise (3)
  • CMIS 4090 Managing the Arts Organization (3)
  • CMIS 4600 Introduction to the Music Industries (3)
  • CMIS 4630/MTM 3050Legal Aspects of the Music Industry (3)
  • CMIS 4660/MTM 3450Artist Representation (2)
  • [FLME 4800] Film and Media Industries (3)
  • JOUR 3060Communication Law and Regulation (3)
  • MK 3010Marketing Management (3)
  • MTM 3010Introduction to the Music Industry (3)
  • MTM 3300Copyright and Music Publishing (3)
  • MTM 3440Entrepreneurship in the Music Industry (2)

Marketing and Promotion

  • CMIS 4030Managing Creative Enterprise (3)
  • CMIS 4660 Artist Representation in the Music Industry (3)
  • CMIS 4680 Social Media & Digital Promotion (3)
  • CMIS 4610/MTM 3020Promotion of Recorded Music (3)
  • ENGL 3120Digital Writing and Publishing (3)
  • ENGL 3130 Business Writing (3)
  • ENGL 3135 Visual
  • FLME 4156Media Entrepreneurship (4)
  • JOUR 3500Public Relations Techniques (3)
  • JOUR 4610Applied Graphic Communication
  • JOUR 4770Media Management and Marketing (3)
  • MK 3010Marketing Management (3)
  • MK 4100Buyer Behavior (3)
  • MTM 3030Marketing and Branch Distribution in the Music Industry (3)

Production Perspectives

  • CMIS 4040 Innovations in Media Technology (3)
  • CMIS 4050 Producing Television (3)
  • CMIS 4060 Designing Immersive Media Experiences (4)
  • CMIS 4310 Virtual Production Pipeline (3)
  • CMIS 4320 Advanced Postproduction for TV (3)
  • CMIS 4915 Special Topics in Advanced Technology Media Production (3-4)
  • CMIS 4980 Internship (1-6)
  • FLME 3100Television Practicum (1-4)
  • FLME 3115Screenwriting & Visualization for the Short Film (4)
  • THEA 4000/FLME 4000Acting and Directing for the Camera (4)
  • FLME 4120Production I (4)
  • FLME 4310Feature Screenwriting I (3)
  • FLME 4320] Feature Screenwriting II (3)
  • GRD 3000Introduction to Graphic Design (3)
  • GRD 3200Intermediate Graphic Design
  • GRD 3300Illustration Design (3)
  • GRD 3400Survey of Graphic Design (3)
  • MUS 4730Computer Applications in Music (2)
  • MUS 4981Computer Music (3)
  • PHOT 3000Introduction to Photography (3)
  • PHOT 3010Film and Darkroom (3)
  • PHOT 3020 Photography for Non-Majors (3)
  • PHOT 3200Color and Light
  • PHOT 3500Digital Photography