Retailer Joins the Great American Milk Drive During Hunger Action

[RETAILER] JOINS THE GREAT AMERICAN MILK DRIVE DURING HUNGER ACTION

MONTH TO HELP FEED A CHILDHOOD IN [MARKET]

[RETAILER] is helping Feeding America provide nutrient-rich milk to local kids to start the school year off right

WHAT: / Milk’s nutrition helps get kids ready to learn. Unfortunately, millions of families don’t have regular access to it. [Retailer] and The Great American Milk Drive are encouraging Americans to donate with purpose this Hunger Action Month™ to help ensure kids have good nutrition as they head back to school.
[Insert local hunger stat from http://map.feedingamerica.org/] kids in [market] are served by Feeding America® network food banks every year. From [start date] through [end date], shoppers at [retailer] stores in the [market] area can make a donation at checkout to help support children and families in need in their own community this fall.
IF APPLICABLE: On [event date], [event store location] will be hosting an event to kick off The Great American Milk Drive program [OR CUSTOM PROGRAM NAME (as applicable)], with a special appearance from [local athlete/celeb/figurehead].
WHEN/WHERE: / [DAY OF WEEK], [DATE] – [ADDRESS]
XX:XX am/pm [LOCAL TIME ZONE] – Media arrivals
XX:XX am/pm [LOCAL TIME ZONE] – Event start
INTERVIEW OPPORTUNITIES: / [LIST NAME, TITLE, ORGANIZATION OF ALL REPRESENTATIVES AVAILABLE FOR INTERVIEW]
ADDITIONAL INFORMATION: / September is Hunger Action MonthTM, the Feeding America nationwide initiative that asks Americans to take action and fight hunger in their community.
Since 2014, Feeding America has partnered with The Great American Milk Drive to help provide more milk to families who would likely otherwise go without. Thanks to the generous contributions made by shoppers and donors across the country, The Great American Milk Drive has delivered more than 1.4 million gallons – that’s over 22 million servings – of milk to families in need, including [insert gallon stat from: https://milklife.com/give] gallons right here in [State].
While Americans are generous with canned and dry goods, fresh milk is a lot harder to donate because it’s perishable. According to Feeding America, milk is one of the most requested, but least donated items at food banks. It’s important to donate milk all year round, and especially at the beginning of the new school year when kids may be missing out on essential nutrients – including high-quality protein – needed to help learn and grow. On average, food banks are only able to provide the equivalent of less than one gallon of milk per person, per year.
America’s milk brands and dairy farmers are committed to fighting hunger in our communities. Through this partnership with Feeding America, the dairy industry is committed to providing 50 million servings of milk, and its essential nutrients, to kids and families in need by 2020.
To learn more, visit milklife.com/give.
CONTACT: / [NAME], [PHONE], [EMAIL]