Syllabus For
w.e.f. July 2015-16
DEPARTMENT OF BUSINESS MANAGEMENT
MAHATMA GANDHI CHITRAKOOT GRAMODAYAVISHWAVIDYALAYA, CHITRAKOOT SATNA MP
(w.e.f. july 2015-16)
Course Structure- Master of Tourism Management (MTM)
MTM / Subjects / Credits / Total CreditsSemester-I MTM-101 / Principles, Policies and Practices of Tourism / 4 (2+2)
MTM--102 / Principles of Management / 4 (2+2)
MTM-103 / Travel Agency and Tour Operations / 4 (2+2)
MTM-104 / Computer Applications in Tourism / 4 (2+2)
MTM-105 / Personality Development & Communication Skills / 4 (2+2)
MTM-106 / Indian History, Religion and Philosophy / 2 (2+0)
MTM-107 / Introduction to Accommodation Industry / 4 (2+2)
Total / 26 (14+12)
Semester-II MTM-108 / Accounting and Finance for Managers / 4 (2+2)
MTM-109 / Major Tourist Destinations of India / 4 (2+2)
MTM-110 / Tourism Marketing / 4 (2+2)
MTM-111 / Foreign Language; FRENCH / 4 (2+2)
MTM-112 / Geographical aspects in Tourism / 2 (2+0)
MTM-113 / Human Resource Management / 2 (2+0)
MTM-114 / Tourism Ethics and Law / 2 (2+0)
MTM-115 / Value and Social Responsibility/Business Ethics / 2 (0+2)
Total / 24 (14+10)
Semester-III MTM-116 / Tour Packaging Management / 4 (2+2)
MTM-117 / Event Management / 4 (2+2)
MTM-118 / Indian Culture and Heritage / 2 (2+0)
MTM-119 / Hotel and Restaurant Administration / 4 (2+2)
MTM-120 / Hospitality Management / 4 (2+2)
MTM-121 / Guide & Escort / 4 (2+2)
MTM-122 / Tourism Policy and Planning / 2 (2+0)
Total / 24 (14+10)
Semester-IV MTM-123 / Summer Training (During First Summer) / 4 (0+4)
MTM-124 / Internship (Tourism Management Practices, Report Writing & Presentation) / 12 (0+12)
Total / 15 (0+16)
Total Credits- 90 / (42+48)
Master of Tourism Management
Semester-1
MTM 101 Principles, Policies and Practices of Tourism (2+2)
Unit – I
Tourism: Concepts: Definitions and Historical development of tourism, Types of tourist-Visitor-Excursionist, Types and Forms of Tourism; Tourism system: Nature, characteristic, Components of tourism and its characteristics.
Unit – II
Domestic and International tourism: Domestic tourism; features, pattern of growth, profile.
International tourism; Generating and Destination regions, Pattern of growth and Profile.
Unit – III
Tourism Demand and Supply: Introduction to Tourism Demand; Determinants of tourism demands; Motivation and tourism demand; Measuring the tourism demand; Tourism Statistics (National and International); Emerging Trends and new thrust areas of Indian tourism.
Introduction to tourism supply; Elements of tourist destination.
Unit – IV
Tourism Impacts: Positive and Negative Impacts of Tourism; Socio Cultural, Economic,
Environmental and Political- Impact Assessment: Social Impact Assessment, Environmental Impact Assessment and Environmental Impact Assessment. – Environmental and Social Accounting and Auditing-Tourism Satellite Accounting (TSA).
Unit – V
Tourism Organizations: Objectives and Role of ITDC, ASI, TFCI, Ministries of Railways and Civil Aviation in development; An overview of National and International organizations and associations: IATO, TAAI, FHRAI, WTO, ICAO and IATA.
Reference Books:
1. Travel Industry: Chunky Gee et-al
2. Tourism Systems - Mill and Morisson
3. Successful Tourism Management - Prannath Seth
6. Tourism Management Vol - 4 - P.C. Sinha
5. Tourism Development - R. Gartner
6. Tourism Planning and Development - J.K. Sharma
7. Studies in Tourism - Sagar Singh
8. Tourism: Principles and Practices - Cooper C., Fletcher J., Gilbert D and Wanhil. S
9. Tourism: Principles and Practices - McIntosh, R.W.
10. Tourism : Past, Present and Future - Burkart & Medlik
MTM-102
Principles of Management (2+2)
Unit-I
Introduction: Concept, nature, Significance and scope of Management, management
Process and Co-ordination, Emergence of Management thoughts, Management and Environment
Unit-II
Planning: Meaning, Nature and Importance, Purpose and Process, Methods of Planning
Decision Making: Need, Types and process, decision –making techniques, Creativity in decision making.
Unit-III
Organizing: Nature and importance of organization, Organization Theories, Organizational Structure, Organizational Culture and Management Ethos, Staffing and Human Resource Development, Authority and Responsibility.
Unit-IV
Directing: Directing functions of management, Communication: Meaning and Importance of Communication, Motivation:- Theories, Types of Motivation, Leadership:- Definition, Theories and Styles.
Unit-V
Controlling: Nature and Process of Control, Important Devices & tools of control.
Social Responsibility of Business Organization, Management in the future.
Reference Books:
1. Management Principles and Practice, by R. Srinivasan and S.A. Chunawalla, Himalaya
Publishing House New Delhi.
2. Principles of Management by Terry and Franklin, AITBS Publishers & Distributors, Delhi.
3. Principles and Practice of Management by L.M. Prasad, Sultan Chand and Sons, New
Delhi.
MTM-103
Travel Agency and Tour Operations (2+2)
Unit - I
History and growth of travel agency business, emergence of Thomas Cook, Emergence of
Travel Intermediaries, Indian travel agents and tour operators - an overview.
Definition of travel agent and tour operator; differentiation, interrelationship of TA/TO
and principles of present business trends and future prospects, problems and issues.
Unit – II
How to set up travel agency/tour operation business
(a) Market research, sources of funding
(b) Comparative study of various types of organization proprietorship, partnership,
private limited and limited
(c) Govt. rules for getting approval
(d) IATA rules, regulation for accreditation
(e) Documentation
(f) Practical exercise in setting up a TA/TO
(g) Sources of earning: commissions, service charges etc
(h) Entrepreneurial skill for travel, tourism and hospitality trade; problems of entrepreneurship in travel trade.
Unit – III
Itinerary preparation, important considerations for preparing itinerary, costing, packaging and promotion.
Unit - IV
Tourism bills of Rights, tourism code, Manila declaration, International.
Conventions: Warsaw convention 1924, Chicago convention 1944, Brussels convention 1961and 1966, International convention on travel contract, Athens convention 1974, Helsinki accord1976, The IATA general conditions of carriage (passenger and baggage)
Unit - V
Consumer protection law, 1986, and Competition act applicable to the tourist as
consumers. Master Key on customer care and master key proposed by WATA and
ASTA. Corporate Travel Policy.
Reference Books:
1. Travel Agency and Tour Operation, Concepts and Principles - J.M.S. Negi
2. Professional Travel Agency Management - Chunk, James, Dexter & Boberg
3. The Business of Travel Agency Operations and Management - D.L. Foster
MTM104
Computer Applications in Tourism (2+2)
Unit-I
Computer Fundamentals and Architecture:-
Introduction to Computers, its generation and application areas. Characteristics of a Computer, Physical Parts of a Computer. Basic Anatomy of a Computer, Input Unit, Central Processing Unit (CPU), Output Unit, Arithmetic and logic unit (ALU), Block diagram of computer. Bit, Byte and Computer Word.
Unit-II
Memory Unit (Primary and Auxiliary Memory), Structure of Main Memory, Semi Conductor Memories, Cache Memory, Addressing of Memory locations, Classification of memory according to Accessing Mode (Random, serial, Cyclic & Direct), Classification of Memory according to storage period (RAM, ROM, PROM, EPROM), Buses
Unit-III
Computerization in various Sectors
Education, Banking, Tourism Transportation, Computer Languages. E-technologies:-Electronic payment system, Electronic Data Interchange (EDI) Concepts, Legal, Security and Privacy Issues, E-cash, E-business.
Unit-IV
Overview of Computer Applications in Public Services and Business: Office Automation applications – Word Processor (MS -Word), Spreadsheet (MS -Excel), Graphics & Presentation (MS –Power Point).
Unit-V
WORLD WIDE WEB (WWW)
History, Web Browsers and their versions, Functions, URLs, Web Sites, Domain names, Portals, Search Engines, types, Searching the Web and Web Servers.
Reference Books:
1. Foundation of computing, Sinha, P.K., Priti Sinha, BPB Publications.
2. Computer Fundamentals, Ram, B, New Age Publications.
3. Introduction to Information Technology, Turban, Rainer and Potter, John Wiley and sons.
4. Introduction to Information Systems, James, A. O’Brien, McGraw Hill.
5. Introduction to computers, Norton, P, McGraw Hill.
6. Introduction to Information Technology, Rajaraman, V, PHI.
MTM105
Personality Development and Communication Skills (2+2)
Unit – I
Communication Fundamentals:
Business Communication in today’s world, The Communication Process & Communication Channels Barriers to Communication, Verbal & non-verbal communication
Unit –II
Oral Communication:
Elements of Good Oral Communication, Speaking and Listening Skills,
Professional use of the telephone, Effective presentation skills
Unit – III
Written communication:
Report writing and presentation, Business Letters – layout and types
Preparing resume, Application letters, Memo, Proposals Legal aspects
Unit – IV
Customer care:
Effective customer care, Managing customer complaints & negotiating with the customer
Handling Interpersonal Conflict, Counseling skills
Unit – V
Personality Development:
Basic traits of personality - dress, address, gestures and manners
Self evaluation and development- identification of strengths and weaknesses
Overcoming hesitation and fear of facing the public
Corrective and developmental exercises - confidence building, role plays.
Image Building and Self Awareness
• Developing Self Awareness
• Projecting a winning personality
• How to match the industrial expectations as a professional
• How to be a consistent Performer
• Developing Competitive Coping Mechanism
• Understanding Business Etiquette
• Business Mannerism and Tourism Professional
Reference Books:
1. Communication in Tourism and Hospitality - Lynn Vander Wagen, Hospitality Press Pty
Ltd.
2. Organizational Communication - Patricia Hayes Andrews and Richard T.
Herschel, A.I.T.B.S. Publishers and Distributors (Rgd).
3. Interpersonal Skills for Travel and Tourism - Jon & Lisa Burton - Longman Group Ltd.
MTM-106
Indian History, Religion and Philosophy (2+0)
Unit-I
Brief History of India- Indus Valley Civilization, Vedic Period, Mauryan Period, Gupta Period and Rajput Period
Unit-II
Brief History of India -Sultanat Period, Mughal Period, British Period and Modern India
Unit-III
The Vedic literature, Epics- The Ramayana and Mahabharatha, The Puranas- Classical Sanskrit Literature: Major Poets like Valmiki, Ashvaghosha, Bhasa, Kalidasa, Bana and Sri Harsha- Pali Tripitaka and the Prakrit- Agama- Modern Indian languages- Kannada language and literature.
Unit-IV
Major Religions of India- Hinduism, Jainism, Buddhism, Islam, Christianity and Sikkhism, Sufism
Unit-V
Indian Philosophical Systems (Theistic, Atheistic)
MTM-107
Introduction to Accommodation Industry (2+2)
Unit-I
Accommodation: Meaning & scope, Dynamics of Demand Changing trends overtime,
Accommodation and tourism-linkage and inter-relationships, types of accommodation
Hotels & hoteliering sector overtimes, origin and development of motels, Emergence of the concept of resort properties, Time sharing properties
Types of hotels, motels and resorts on the basis of their size, location, comfort, price and ownership
Unit- II
Registration & Gradation of hotels- concept, requirements and procedure in Indian context
Functional departments of a hotel: Important features of Front office, catering, housekeeping,
accounts, marketing, personnel, maintenance, safety & security.
Unit-III
Range of Services extended by an international hotel-essential and allied.
Organizational infrastructure of hotels, motels and resorts,
Manpower requirements in hotel sector, training facilities available in India
Unit-IV
Role and input on multinationals in hoteliering sector.
Case Study of ITDC, Hyatt and Oberoi
Unit-V
Fiscal and non-fiscal incentives offered to hotel industry in India, ethical and
regulatory aspects in a hotel, international hotel regulations.
Reference Books:
1. Tourism and Travel Concepts and Principles by Jagmohan Negi.
2. Dynamics of Tourism by R.N. Kaul.
3. Manuals on Hotel operations by Sudhir Andrews.
4. Marketing of Travel & Tourism by Victor Middleton.
5. Regional Development, Tourism Hotels, & Travel Trade by Jagmohan Negi.
6. Tourism Dimensions by S.P. Tiwari.
7. Tourism Development in India by Leela Shelly.
8. Principles of Grading, Classification of Restaurants, Resorts & Hotels by Jagmohan.
MTM-201
Accounting and Finance for Managers (2+2)
Unit – I
Introduction to Accounting: Nature and Purpose of Accounting
Accounting Concepts and Conventions, Journal and Ledger
Unit – II
Preparations of Financial Statements: Trial Balance
Trading Account, Profit & Loss Account and Balance Sheet
Unit – III
Introduction to Cost Accounting: Costing & decision making
Basic Cost Concepts, Cost Classification, Cost Centers and Cost Analysis
Cost Sheet, Operation/Service Costing (meaning & objective) Hotel & transport costing
Cost-volume Profit Analysis.
Unit – IV
Operation Costing/Service Costing, Cost-volume Profit Analysis
Introduction to Financial management, Sources of funds- Long term & short term, Advantages & disadvantages of SEBI
Unit – V
Financial Statement Analysis & Travel Agency Accounting:
Techniques of Financial Statement analysis
Ratio Analysis (current ratio, quick ratio, stock turnover ratio, working capital
Turnover ratio, debt-equity ratio, proprietary ratio, interest coverage ratio & Net
profit ratio), Travel Agency Accounting: Users and Uses of Accounting Information
Reference Books:
1. Dr. S.N. Maheswari (2005) Financial Accounting Vikas Publishing House
Pvt. Ltd.
2. T.S. Grewal – (2004) Introduction to Accouting - S. Chand & Company.
3. S.P. Jain and K.L. Narang (2002) Cost Accounting - Kalyani Publishers.
MTM-202
Major Tourist Destinations of India (2+2)
Unit –I
Historical / Monumental / Architectural destinations Delhi – Agra- Jaipur,
Khajuraho, Nalanda, Ajanta- Ellora, Hampi- Halebid, Lucknow.
Unit –II
Religious / Cultural Centers Haridwar- Badri Nath- Kedarnath, Bodh Gaya,
Bhuvaneswar – Puri- Konark, Rameshwaram, Dwarka, Amritsar.
Unit –III
Hill Stations and National Parks; Leh, SriNagar, Manali, Darjeeling, Ooty,
Mahabaleshwar. Jim Corbett, Sariska, Kanha, Gir
Unit-IV
Coastal Destinations & Islands; Puri, Mumbai, Goa, Lakshadweep. Cochin,
Kanyakumari, Chennai, Pondicherry, Andman & Nicobar, Kolkata
Unit-V
Tourist Destinations of Madhya Pradesh
References:
1. Ahmad, Aizaz: General Geography of India, NCERT, New Delhi.
2. Goh Cheong Long: An Economics of India, Oxford University.
3. National Atlas of India, Govt. of India Publication, Calcutta 1997.
4. Atlas of World Oxford Press, New Delhi.
5. Singh, R.L. (ed.) India: A Regional Geography National Geographical Society of
India, Varanasi, 1989.
6. Manorama Year Book 2012
7. Indian Year Book 2012, Publication Division, Govt. of India, New Delhi.
8. Tourism Planner.
9. Tour Brochures etc.
10. Lonely Planet-India
11. Kumar, Ravi Bhushan: Coastal Tourism & Environment, AOH Publishing
Corporation, New Delhi.
12. Pilgrimage in India, R.N Pillai.
13. Kohli, M.S.: Mountaineering in India, Vikas Publishing House, and New Delh.
14. Tirthank Visheshank, Gita Press Gorakhpur.
MTM-203
Tourism Marketing (2+2)
Unit – I
Understanding Marketing: Marketing Concepts, Nature and Scope of Marketing,
Marketing Mix (needed to be changed) : , Marketing Management Philosophies, Strategic