Spots N Dots
The Daily News Of TV Sales
February 3, 2017
BIA/KELSEY: LOCAL VIDEO UP $5 BILLION BY 2021
PROGRAMMATIC TAKES THE LEAD
Spending on local video advertising is expected to grow by $5 billion, or 14%, to $37.6 billion by the year 2021, according to a new report by BIA/Kelsey. Of the $37.6 billion, local TV is expected to get $23.6 billion, $1.7 billion more than the 2016 total. The predictions were included in the company’s report Programmatic is Coming to Local TV in 2017.
A large portion of the anticipated growth will be from programmatic TV spending. This will be due to programmatic becoming more of a factor in broadcast and the MVPD (multichannel video programming distributor) video platforms. Portions of the video spend is expected to be directed to linear video platforms.
Rick Ducey, managing director of BIA/ Kelsey stated “When you step back and examine the possibilities, any movement of local TV toward programmatic buying and selling will significantly impact the amount of spending and could win more spending that might have gone to digital.” He went on to say “Our latest research reveals the landscape of programmatic players is growing more complex, as companies offer more cross-platform and cross-functional solutions.”
TV STILL RULES ON SUPER SUNDAY
A story in Adweek confirms what most of us already know; Consumers still get most of their Super Bowl information from TV, not social media. And TV impacts what meals, snacks and beverages viewers buy for their watch parties.
In fact, 53% of Americans said that TV drives their purchase decisions. That’s ahead of the Internet (17.8%), Social Media (16.4%), Newspapers (4.4%) and Radio (1.5%).
Survata asked 501 consumers (18-54) who plan to watch the game “What type of media gives you the most valuable Super Bowl information?” Television (51.9%) led the pack, followed by The Internet (24.8%), Social Media (11.5%), and Radio (4%).
But Adweek also says several brands, among them Pepsi, are ramping up on Snapchatfor the Super Bowl. “It’s about engagement for Snapchat with a very attractive set of consumers in that younger, 18- to 24-year-old range,” said Stacy Taffet, senior director of marketing for Pepsi.
Pepsi will put folks (virtually) on the field during the game and on the jumbo screen during the Lady Gaga’s halftime show. “It puts the fan at the center of the show.”
ADVERTISER NEWS
A report published in the New York Post suggests that Cincinnati-based retail giant Macy’s Inc. could be looking for potential buyers. The report says that real estate investors have contacted private equity firms as possible suitors for Macy’s.…Target Corporation is reacting to slower sales and traffic over the holidays by cutting some of its innovation agenda, including the very secretive Goldfish e-commerce project it announced in 2015. Other smaller projects from the innovation team have been reduced or eliminated. Dustee Jenkins, Target’s SVP of communications said “We recently made some changes to the innovation portfolio to refocus our efforts on supporting our core business, in stores and online.”...Amazon missed its Q4 sales estimates, despite a 22% increase in sales during the quarter. More than one analyst says this raises concerns that sending on warehouses, movies and gadgets isn’t bringing in faster growth. Cloud Computing is Amazon’s fastest-growing and most profitable segment, but that, too is down from Q3. ……Bill Bishop, chief architect of Brick Meets Click, said that the grocery industry is seeing an emergence of stores focused on ethnic groups. Winn-Dixie recently opened five Fresco Y Mas branded stores in South Florida to cater to Hispanic communities by offering authentic ingredients that are typically hard to find. H-Mart and 99 Ranch Market are both focused on Asian-American products. Bishop noted, “Everyone is looking of growth, and there is a greater chance for that if you can come up with a really strong offering that appeals to an ethnic community.” ……German grocery retailer Lidlis building three distribution centers in the mid-Atlantic region of the U.S. The new centers are in an area where Aldi, another German grocery chain in the U.S., already has 400 stores. The move likely means Lidl is hoping synergy with its competitor will be beneficial to its growth strategy……Nestlè USA is moving its U.S. headquarters from Glendale, CA to right outside of the Washington D.C. area in Rosslyn VA. The company will bring approximately 750 jobs to the area. Nestlè said it was attracted to new location due to proximity to lawmakers, regulators and lobbyist, plus more than $16 million in state and county subsidies……General Mills, Inc. saw a trend that consumers have a rising interest in snacks with multiple textures. The company began developing the idea and is now releasing Nature Valley Granola Cups. The product features textures like creamy nut butter, crunchy whole grain oats and nuts. Last year, 15% of new food products launched in Europe had some sort of unique texture combination, per a study released by Mintel, and insiders say that the U.S. had several texture-heavy launches.
NETWORK NEWS
Producer Mark Gordon (Designated Survivor) and writer Dean Georgaris(Lara Croft Tomb Raider: The Cradle of Life) have picked up a pilot order for a new drama at ABC called Las Reinas. It focuses on Detective Sonya De La Reina who is forced to confront her past when a case compels her to reconnect with her estranged family – the most powerful criminal outfit in Miami. Georgaris is executive producer along with Gordon and Nick Pepper……Tamron Hall, the anchor of the 9 AM (ET) hour of The Today Show and a regular contributor to MSNBC will be leaving the network. The news follows NBC’s announced plans to air a new morning news program featuring former Fox News Channel anchor Megyn Kelley. NBC News said it had been in discussions with Hall, who was nearing the end of her contract. The network said in a prepared statement “We are disappointed that she has chosen to leave, but we wish her all the best.” …… The new CW series based on the Archie comics has entered an agreement with Cover Girl cosmetics. Riverdale’s cast will be wear lipstick, mascara and other beauty supplies from Cover Girl, and the brand will have a heightened presence in the new drama. The advertising alliance shows the CW is pushing to work more closely with sponsors seeking a female audience and Riverdale offered that opportunity…… NCIS: Los Angeles will pay tribute to the late actor Miguel Ferrerin an episode of the CBS drama. Ferrer starred on the series for seven seasons and passed away last month at the age of 61 of throat cancer. The episode will air on March 5th and will feature a version of the Bob Dylan song Knocking on Heavens Door performed by Ferrer’s band the Jeneratorsand sung by Ferrer. A title card remembering Ferrer will be displayed at the end of the episode……ABC announced that its developing two new comedy pilots from some industry heavy weights. Charlie Foxtrot comes from writer/producer Sam Sklaver, currently working on the ABC comedy American Housewife. The comedy follows Captain Charlie Taylor, a dentist stationed at Fort Bragg, who promised to look after his brother’s impulsive fiancée and her misfit teens while his brother is stationed in Iraq. Splitting Up Together tells the story of a couple whose marriage is reignited by their divorce. Ellen DeGeneres is executive producer of the project.
ACCOUNT ACTIONS
GMC has retained PublicisGroupe’sEngageM-1 as its lead creative agency after a review that began last year. GMC spent $255 million in measured media in 2015, according to Kantar Media…..AdAgesays E-Trade is reviewing its creative account. E-Trade brought on R/GA, which already had been working on the digital business, for traditional advertising back in 2015. WPP’s Ogilvy & Mather had previously been E-Trade’s creative agency of record since 2013. E-Trade hired MDC’s Assembly as its media agency last summer. Kantar Media says E-Trade spent $62.1 million in measured media in 2015... WPP’s GTB agency network bought U.S. Hispanic shop Zubi Advertising, bringing one of the last remaining significant pieces of Ford business into the company.
ACCOUNT ACTIONS
Walgreens (Now WBA) has partnered with WPP and selected a team of WPP agencies to operate and develop multiple marketing and communications channels for its retail and wholesale businesses, as well as its health and beauty product brands. In handling the $600 million account, Team WBA will provide traditional and digital advertising globally. Hub office locations for Team WBA will be created by WPP in Chicago, London and New York to support WBA and businesses including Walgreens, Boots and Alliance Healthcare businesses……22-year-old craft brewer Dogfish Head Brewery has named Crossmedia, New York, its first-ever media AOR. The brewery based in Milton, Delaware, was featured in the documentary Beer Wars and in the Discovery Channel series Brew Masters.
CABLE NET PENETRATION FALLS AGAIN
After crunching the numbers from Nielsen’s February 2017 cable network universe estimates, analyst Brian Wieserof Pivotal Research says cable TV network penetration rates were down yet again. Excluding distribution through “Virtual MVPDs” (VMVPDs), the median cable network lost 2.1% of its subscribers despite an estimated 1.7% growth rate in total TV households for the month. Wieser notes, though, that Nielsen will gradually begin to include data from VMVPDs, such as Sling, PlaystationVueand DirecTV Now, and the numbers won’t look quite as bad.
The February data shows a median decline in pay TV homes of 1.9% and median cable network household penetration of 2.1% year-over-year. “The gap between the +1.7% growth rate of TV households and households with pay-TV—potentially a proxy for cord-cutting, if taken at face value— was -3.7% in this data, worse than any month during which we have data back to 2010,” said Wieser. But he added that the reality is certainly better than this if the VMVPDs are included.
Most major cable network groups’ median network subscriber declines are around 2% in the February data, although Fox Networks was notable for relative stability according to the analyst. AMC Networks was the only major cable network group whose median network expanded distribution, up 2.4%.
COMPETITIVE INFO
Inside Radio reports that CBS Radio agreed yesterday to merge with Entercom Communications, creating a company with 244 radio stations and $1.67B in revenue, second only to iHeartRadio (in revenue) and behind only iHeart and Cumulus in number of stations. The combined company will have signals in 23 of the 25 biggest markets.
CBS shareholders will split approximately 105 million Entercom shares, or 72% of all outstanding shares of the combined company. Entercom CEO David Field will run the combined company and chair the board.
But stations and employees can look for a round of cost cutting. Field said savings, mostly from corporate level cost reductions, could hit $25 million within a year and a half.
AVAILS
Raycom Media’s corporate office in Montgomery, AL is seeking a Marketing Specialist to serve in our Corporate Media Analytics Hub. Successful candidate will manage station inventory and provide primary research support for Raycom stations, and will assist station efforts with data analysis, interpretation and sales application of syndicated research resources including Nielsen, comScore, WideOrbit Media Sales as well as online resources. Qualified applicants, APPLY HERE, and attach your resume with cover letter. No phone calls please. EOE-M/F/D/V
KSAZ/KUTP TV in Phoenix are searching for a Local Sales Manager. Duties include sale of ad time and digital assets to local/regional clients-agencies. Assist the training, development and motivation of a local sales team. Candidate must be detailed oriented, resourceful, team player, reliable and a self-starter. College degree and 3-5 years major market broadcast sales experience required. Competitive comp and excellent benefits! Qualified candidates should submit their resume, salary requirements and cover via the on-line application process at EOE.
ABC 7 Chicago seeks a motivated self-starter looking to overachieve in the role of Account Executive/Multimedia Business Development Specialist at one of the strongest television stations in the country in the 3rd largest market. This position requires a proven track record of success in sales/ new business development, experience in transactional business within advertising agencies as well as direct client contact. Interested candidates should upload a cover letter and resume online at requisition ID# 415880BR. EOE
Hearst Television in Tampa, WMOR-TV and This TV Tampa Bay, has an opportunity for highly motivated, driven National Sales Manager. A minimum of four years’ experience, preferred, with a proven track record in share growth and revenue generation. Must be creative and have the ability to establish non-traditional revenue both locally and nationally. Five years broadcast sales management experience and college degree preferred. CLICK HEREto submit your resume and cover letter. EOE
KPRC, the Graham Media owned NBC affiliate in Houston, seeks to add a highly capable Station Traffic Specialist to their sales team. This position is responsible for the gathering and entering of copy instructions and materials as well as maintaining a materials library. This person will also produce daily dub lists and weekly purge lists for the station, and will communicate with other departments to ensure their spots are on the log. Good organizational and time management skills a must! Resume to . EOE
WCMH TV, Columbus, OH (NBC, Nexstar Media Group),is looking for an Account Executive. The AE will be responsible for the following: Maintain and maximize core advertiser revenues; Develop new business for NBC 4, nbc4i.com, and Me-TV through contact with local advertising agencies and direct local clients. The ideal candidate will have a minimum of three years broadcast sales experience and a BA or BS degree. CLICK HEREto apply, look for job CMH-000280. Background check and drug screen required. EOE M/F/V/
WSMV-TV Nashville, TN the Meredith Corporation is searching for talented Account Executives that know how to achieve assigned revenue goals, solicit new advertisers and increase their share of business. If you are an experienced driven self-starter, ready for a move and would love to join our team and put satisfied advertisers on our station and digital properties please visit more information see requisition JR02928, JR02877 or submit your resume directly to: . EOE.
NBCUniversal is launching a new Telemundo-owned station in San Diego and is searching for a Vice President of Sales. This person will oversee entire sales and marketing department and will ensure employees work and sell with integrity and uphold Telemundo San Diego sales standards. Minimum 10 years prior experience in a TV, broadcast, digital sales or marketing managerial role, and a Bachelor’s degree required. Bilingual (English/Spanish) both written and verbal a must. Qualified candidates can CLICK HEREfor more information or to apply now. EOE.
Today, a top football prospect for Michigan State was unable to sign his letter of intent because he’s in jail. Sounds like somebody’s ready for the NFL! - Conan O’Brien
There is a new restaurant in Spain that just opened where everybody dines in the restaurant completely naked. And you thought it was awkward going to dinner with your parents before. - James Corden
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SPOTS N DOTS
The Daily News Of TV Sales
February3, 2017
Phone: 888-884-2630