ENERGY DRINK PROJECT
In this project, you will draw for a niche sport from your teacher. You will create your own energy bar using the theme of your sport. You will need to do the following:
1. CREATE A LABEL
Choose a name for your energy drink. Design a label for an energy drink. You will need to bring a water bottle and replace the old label with the new label that you have created. Include the name, flavor, and brand logo. Create the label on the computer and print in color. (HINT: Be sure that you label includes at least three (3) colors!!)You may either glue or tape the label onto the bottle.
2. Magazine Advertisement: Sales Promotion
You will create a magazine ad for your energy bar/sports drink with the following specifications:
Create an advertising flyer on the computer. Flyer must include name of bar, brand logo, and slogan. Additionally, include a coupon for the purchase of your product. Coupon should be created in a text box. and include dollar-amount discount and name/quantity of the drink that can be purchased with the coupon. Print on color printer on 8 l/2” x 11” paper. Make sure the ad includes the 4 P’s
3. POWERPOINT PRESENTATION
Create a minimum 8-slide PowerPoint presentation with the following specifications:
A slide showing each of the following
ü Title Slide – Product name/sport as the title and each of your names as subtitle.
ü Product – Name of product and copy of the label that you created include slogan and logo
ü Target market and market segmentation
ü Place - Where do you want to introduce the product? (Any specific region or store) Think how the store effects the image/ availability of the product
ü Price – How much will each bar, a 6-pack and or a case cost? Hint: Consider cost of competitive products.
ü Promotion-how are you going to use the four parts of the promotion mix to launch your product
ü Endorser- who is going to endorse your product? It doesn’t have to be someone who plays the sport, but it does have to be someone that represents the target market. How does this person enhance the image of the product.
ü Conclusion Slide (10th slide) – Time for salesmanship. Address how your product meets the needs of the customers (problem/ solution) Thank the audience!
Slides should:
Be easy to read
Have a colorful background
Include pictures
Match the target market
PRINT SIX (6) SLIDES PER PAGE!!!
You will present the PowerPoint in a 3-5 minute sales presentation.
ENERGY BAR PROJECT RUBRIC
Energy bar with created label (25 pts. Total) ______
Bar/label due Wed/ Thur end of class
Name of energy bar (5 pts.)
Flavor of energy bar (5 pts.)
Brand logo (5 pts.)
Color/design (5 pts)
Advertising Flyer (25 points) ______
Flyer due block day (Wed./Thurs.)
Name of energy bar (5 pts.)
Brand logo (4 pts.)
Slogan (4 pts.)
Color/design (3 pts.)
Coupon (3 pts.)
Price (3 pts)
Place (3pts)
PowerPoint Slides (25 points) ______
Title Slide (3pts)
Product (3pts)
Target market and market segmentation (3pts)
Place (3pts)
Price (3pts)
Promotion (3pts)
Conclusion Slide (3pts)
Sales Presentation (25 pts.) ______
Formal introduction
Each person participates verbally in presentation
Good eye contact
Good posture
Appropriate tone of voice
Salesmanship
Addresses needs of customers
Addresses problem/ solution
Fully understands the product
Enthusiasm
3-5 minute presentation Start time: ______End time: ______