Julieanne Ash | 832.484.4873 | | Conference Period 7, 1:34-2:25

Sports and Entertainment Marketing (9588)

Course Information / Syllabus

Credit: 1/2 Unit | Fall Semester 2009

Prerequisite: None | Grade Placement 10-12

It is a privilege to have you in my class. I am an advocate for your success and welcome professional, constructive course feedback.

CONTACT INFORMATION

Teacher Name: Julieanne Ash

Room Number: 203

Classroom Phone: 832.484.4873

Contact Times: Conference Period 7; 1:34-2:25

E-Mail:

Phone calls are always welcome. I will make every effort to return voice mail within one school day. I am able to check e-mail several times throughout the school day.

COURSE DESCRIPTION

Sports and Entertainment Marketing is a unique and innovative course designed for students with an interest in either the sports or entertainment marketing industries. Students will develop an understanding of the concepts and theories relating to the various aspects of the sports and entertainment businesses. Instruction will include an introduction to the fundamental marketing concepts using sports, music, TV, radio and film. The students will examine current domestic and international trends in the sports and entertainment industries as they pertain to merchandising, technology, market demographics, and market research. Through extensive participation in interactive group projects and case studies, students will experience product development, event marketing, market analysis and executive-level decision-making.

Technology

We will be using a simulation program called Virtual Business Sports. This highly visual computer simulation of a football franchise lets students handle promotion, develop ticket pricing strategies, evaluate stadiums and city locations, control stadium operations and staffing, find sponsors and licensing deals. Students will be completely engaged as they set up their own football franchise and compete against their classmates.

TEKS

Texas Essential Knowledge and Skills for Marketing Education can be found in detail description can be found at http://www.tea.state.tx.us/rules/tac/chapter124/index.html. Texas Administrative Code (TAC), Title 19, Part II Chapter 124. Section 124.46. “Services Marketing” are the Sports and Marketing TEKS followed in Klein Independent School District.

Klein Oak High School | 22603 Northcrest Drive | Spring, Texas 77389 \ Switchboard 832.484.5000 | Fax: 832.484.7831

Julieanne Ash | 832.484.4873 | | Conference Period 7, 1:34-2:25

GRADING DETERMINATION:

Minor Grades: 40%

Major Grades: 60%

Daily grades will be measured from the chapter and Virtual Business Sports activities used for daily assessment of the student’s engagement and grasp of the lesson content.

Major Grades will be measured from chapter tests, projects and portfolio checks. Tests will be given on the text book lessons. Projects grades will defined around the student’s business plans we will be developing throughout the year. Class portfolios will be checked three times per six weeks, each check will count as one third of a major grade for the six weeks. Portfolios will track reflections, tests/quizzes, group evaluations and project work throughout the year. It is the student’s accountability to keep up with their textbooks, and portfolios.

CLASSROOM EXPECTATIONS

·  At all times our classroom will be a physically and mentally safe environment for ALL. Respect, courtesy and integrity will be a common thread throughout all activities and communications.

·  Klein Oak’s tardy policy will be followed. Upon the door being closed no student will enter without a pass. Classroom disturbances resulting from a student’s attempt to enter without a pass will result in an immediate discipline referral.

·  Klein Oak’s code of Ethic’s will be followed. Cheating will be addressed in strict accordance to the KISD Student Handbook 53. A student “shall receive a 0 for the school work,” and is subject to a U in conduct and placement in the “in-school suspension class”.

·  Klein Oak’s policy on student possession of electronics in the classroom will be upheld. Refusal to follow our classroom turn in procedure will constitute an immediate discipline referral.

·  Mrs. Ash dismisses the class, not the bell.

CLASSROOM CONSEQUENCES

·  First offense – Quick discussion between student and Mrs. Ash after class. (Should there be any confusion as to the behavior in question, this is the time to respectfully request clarification) A student refusing a request to wait after class will be written up as “out of area”.

·  Second offense – A phone call and/or e-mail home requesting parental assistance in problem solving towards corrective behavior. (I will also e-mail appropriate coaches, sponsors and administrators to make them aware of the parental communication.)

·  Third offense – I will request a face to face meeting with student and parents. (I reserve the right to invite coaches, sponsors and administrators to our meeting)

·  Fourth offense – Discipline referral for a documented on-going pattern of behavior which is seriously disrupting the educational environment of our classroom. This is a Level II disciplinary offense; measures are defined in the student handbook. They include the possibility of exclusion from extra-curricular activities, ISS and OSS.

TEST DAYS

Tuesdays and Thursdays

STUDENT ABSENCE PROCEDURE

Students will be allowed one school day to make up work for each day of excused absence.

LATE WORK PROCEDURE

Work turned in late will be accepted. One grade deduction will be taken for work turned in within five school days of the due date. Completed work turned in after five school days of the due date will receive a grade of 70.

ReTeach/Retest procedure

tests will be reviewed and corrections made in class. Retest will be made available to all students with the following stipulations. They will have 5 school days from the time corrections are made. To retake they must come in before school, stay after school on a Monday, or make arrangements during my 7th period conference period. Students need to make arrangements with me prior to coming in.

COURSE OUTLINE/CALENDAR
First Grading Period / Lessons / TEKS: 124.46 c
Week One / -Classroom Introductions
-Chapter One: Marketing Essentials “Marketing is all Around us” / 1.a, 1.b, 1.c, 1.d, 7a,7b
Week Two / -Chapter One: Marketing Essentials “Marketing is all Around us”
-Virtual Business Sports – Franchise Locations / 1.a, 1.b, 1.c, 1.d , 2.a, 7a, 7b
Week Three / -Chapter Two: Marketing Essentials “ Basic Marketing Concept”
-DECA Introductions / 2.a,2.b, 2.c, 2.d, 2.e,2.f, 4a, 4b
Week Four / -Chapter Two: Marketing Essentials “ Basic Marketing Concept”
-Virtual Business Sports Lesson Two “Ticket Pricing”
-LAP- Introduction to the “Wide, Wide World of Sports” / 2.a,2.b, 2.c, 2.d, 2.e,2.f, 4a, 4b, 11a, 11b, 11c
Week Five / -LAP- Introduction to the “Wide, Wide World of Sports”
-Zazz Lab Project – Marketing Plan for a New Sports Drink / 4a, 4b, 11a, 11b, 11c, 5a, 5b, 13a, 13b, 13 c
Week Six / -Zazz Lab Project – Marketing Plan for a New Sports Drink
- Virtual Business Sports Lesson Three “Promotion” / 4a, 4b, 11a, 11b, 11c, 5a, 5b, 13a, 13b, 13 c, 3a, 3b
Second Grading Period / Lessons
Week One / -Southwestern Chapter Two College and Amateur Sports
-College Coaches Project / 4a, 4b, 11a, 11b, 11c, 5a, 5b, 13a, 13b, 13 c, 3a, 3b
Week Two / -College Coaches Project
-Virtual Business Sports – Media Planning
-Virtual Business Sports – Stadium Personnel / 13a, 13b, 13 c, 5a, 5b, 17a, 17b
Week Three / -Virtual Business Sports – Media Planning
-Virtual Business Sports – Stadium Personnel / 13a, 13b, 13 c, 5a, 5b, 12.a, 12.b, 12.c, 12.d, 6a, 6b
Week Four / -Southwestern Chapter Three – Introduction to Big League Sports / 16.a, 16.b, 16.c
Week Five / -Virtual Business Sports – Stadium Parking
-Virtual business Sports – Sponsorship
-Virtual Business Sports lessons 1-7 Review / 12a,12b,12c, 12d
Week Six / -Southwestern Chapter Four – Marketing Products and Services through Sports / 12a,12b,12c, 12d, 4a, 4b, 8a, 8b
Third Grading Period / Lessons
Week One / -Southwestern Chapter Four – Marketing Products and Services through Sports
- Virtual Business Sports – Financials
-Virtual Business Sports – Player Management
-Virtual Business Sports - Turnaround / 12a,12b,12c, 12d, 4a, 4b, 8a, 8b, 9a, 9b, 5a, 5b 6a, 6b 7a, 7b
Week Two / -Southwestern Chapters 8 & 9 Introduction to the Entertainment Industry and marketing the Entertainment Industry / 1a, 1b,1c,1d6a,6b,8a, 8b, 10a,10b,10c
Week Three / -Southwestern Chapters 8 & 9 Introduction to the Entertainment Industry and marketing the Entertainment Industry
-Virtual Business Sports Franchise Levels 1-2 / 1a, 1b,1c,1d6a,6b,8a, 8b, 10a,10b,10c,12a,12b,12c, 12d, 4a, 4b, 8a, 8b, 9a, 9b, 5a, 5b 6a, 6b 7a, 7b
Week Four / -Virtual Business Sports – Franchise Levels 3-4 and multi-player competitions / 1a, 1b,1c,1d6a,6b,8a, 8b, 10a,10b,10c,12a,12b,12c, 12d, 4a, 4b, 8a, 8b, 9a, 9b, 5a, 5b 6a, 6b 7a, 7b
Week Five / -Virtual Business Sports – multi-player competitions
-Review for Finals / All of the above
Week Six / Review for Finals , Semester Finals / All of the above

Klein Oak High School | 22603 Northcrest Drive | Spring, Texas 77389 \ Switchboard 832.484.5000 | Fax: 832.484.7831