Rubric: The Great Society Public Service Announcement (PSA) Campaign.

Category / Scoring Criteria / Weight / Evaluation
SPEECH AND POSTER
Content: Speech Focus / The Speech establishes a clear purpose at the beginning and maintains that focus throughout.
Content: Speech / Speech presents a clear and strong position regarding the potential benefits of the Great Society Programs.
Content: Speech / The purposes of the Great Society Programs are historically accurate and clearly identified.
The benefits of programs on
  • individuals and families,
  • communities
  • the environment (if applicable)
are accurately and clearly identified, with at least 2-3 benefits per category.
Speech addresses criticism of the Great Society/War on Poverty programs (specifically incorporating at least 2 opposing arguments)
Specifically includes at least three of the following: Head Start, Job Corps, VISTA, Medicare/Medicaid, Elementary and Secondary Education Act
Includes the following in the narrative: Great Society, War on Poverty, Lyndon B. Johnson
Speech - Presentation / Students speak clearly and with adequate volume to be heard throughout the presentation
Speech / Students turn in a typed copy of their speech
Speech / Speech is between 250-350 words in length
Poster PSA Facts / Each poster created in support of the PSA uses 4+ historically accurate facts.
Poster graphic - construction / The posters are computer generated, using both historically accurate photographs and computer generated graphics. Use only 2-4 photos per poster
Poster Slogan / Each poster includes a catchy student created slogan of 4-6 words that sums up the primary benefits of the programs
Poster Design / Posters are neat, balanced and attractive with little “white” space. Uses complementary color schemes of 3- 4 colors.
Windows Moviemaker
Or Windows Photostory / PUBLIC SERVICE ANNOUNCEMENT / Weight / Evaluation
Video PSA Focus / The PSA establishes a clear purpose at the beginning and maintains that focus throughout.
Video PSA Content / The PSA presents a clear and strong position regarding the potential benefits of the Great Society Programs.
Video PSA Content / The purposes of the Great Society Programs are historically accurate and clearly identified.
The benefits of programs on
  • individuals and families,
  • communities
  • the environment (if applicable)
are accurately and clearly identified, with at least 2-3 benefits per category.
Speech addresses criticism of the Great Society/War on Poverty programs (specifically incorporating at least 2 opposing arguments)
Specifically includes at least three of the following: Head Start, Job Corps, VISTA, Medicare/Medicaid, Elementary and Secondary Education Act
Includes the following in the narrative: Great Society, War on Poverty, Lyndon B. Johnson
Video PSA / Uses between 5-8 photographs or graphics that directly relate to GS programs and are historically accurate
Video PSA / PSA is between 50 seconds and 1 minute in length
Video PSA / PSA “Title” or Slogan “slide” is placed within the PSA
Video PSA / 3-5 relevant captions are placed within the video
Video PSA / Clear speaking voice, smoothly spoken with few hesitations or mispronunciations
Video PSA / Student names and class period are included on a separate “slide” after the end of the PSA

The Great Society Public Service Announcement (PSA) Campaign

Project Directions

Standard 3B The student understands the “Great Society.”
Evaluate the legislation and programs enacted during Johnson’s presidency. [Evaluate the implementation of a decision]
Academic Standard or Assessment Anchor Addressed:
8.3.U.D: Evaluate how conflict and cooperation among groups and organizations have influenced the growth and development of the US
  • Ethnicity and race
  • Working conditions
  • Economic stability

•Situation:
–You are an advertiser employed as a special assistant to the Office of the President during the era of the Great Society. You have been directed to create a public service announcement package to highlight the major characteristics and goals of the various Great Society laws passed during President Johnson’s term in office.
•Your Task:
–Your task is to convince the American public and Great Society critics of the benefits of the recently passed laws on the lives of those Americans most in need of these legislative initiatives.
•Your Requirements.
–You will create an advertising package for the President.
–Options 1: create one television advertisement/Public Service Announcement (PSA) lasting between 50 seconds to1 minute using Windows moviemaker orPhotostory. This must be supported by a written script.
–Option 2: create a digitally created newspaper advertisement (8”x11”) or poster (12”x24”) and a persuasive speech of 250 – 350 words in length that could be used by government officials.
•Audience
–Your audience is the American public. There are critics of the Great Society who have gained a strong following in the United States. LBJ needs your help to inform the American public of the goals of the Great Society that will meet American needs in the future.
•Criteria for Success
–Your work will be evaluated by President Johnson and a panel of fellow advertisers to determine the accuracy, persuasiveness and creativity of your advertising campaign.