21St Century Instructional Guide for Career Technical Education s4

21st Century Instructional Guide for Career Technical Education

Introduction to Hospitality II

Hospitality

Human Services

Title: / Introduction to Hospitality II (WEVIS Code 1212)
Standard Number:
HS.S.IHII.l / Recreation, Theme Parks, and Clubs
Students will demonstrate knowledge of recreation, theme parks, and clubs in the hospitality industry.
Essential
Questions: / What role does recreation, theme parks and clubs play in the hospitality as a whole?
Objective Number: / Objectives / Learning Plan & Notes to Instructor:
HS.O.IHII.1.1 / verbalize the relationship of recreation and leisure to wellness. / Define leisure.
Define recreation.
Ask students what they do for leisure.
Ask students what type of recreation they like.
Have students describe how they feel when they are involved in recreation and leisure activities.
Discuss stress, happiness, and well-being relative to wellness.
HS.O.IHII.1.2 / research government sponsored recreation. / Have students create a list of recreation and leisure related activities that are provided by local, state and national levels. (museums, arts and crafts, music, theater, dance, sports, playgrounds, libraries, and gardens, parks, national monuments, etc.)
Discuss how these different activities might be funded. (taxes, sales, property, state lotteries, etc.)
Discuss preserving the ecosystem in parks as a focus of today’s world.
HS.O.IHII.1.3 / present on a government-sponsored recreation area. / Have students choose a government-sponsored recreation park, monument, etc. to research and present on.
HS.O.IHII.1.4 / differentiate between commercial recreation and non-commercial recreation. / Define commercial recreation. (theme parks, attractions, and clubs)
Define non-commercial recreation.
Have students give examples of each.
HS.O.IHII.1.5 / discuss the components that make up commercial recreation. / Have students characterize commercial recreation.
Give examples of commercial recreation.
HS.O.IHII.1.6 / examine the makeup of a theme park. / Discuss the types of themes that might be chosen.
Give examples of each type of theme.
Discuss the types of industries that are involved in developing a theme park, i.e. architecture, landscaping, ride development, types of shows, food services, retailing, and costuming.
Have students choose a theme park to investigate and report about.
HS.O.IHII.1.7 / examine the role clubs play in the hospitality industry. / Define club. (owned by members)
Discuss two types of clubs country clubs and city clubs.
Discuss how members feel if they are part owners of the club.
Discuss roles that clubs play in recreation and leisure.
HS.O.IHII.1.8 / outline the club management structure. / List the leadership of the club and the social structure of leadership and officers.
Draw a leadership chart.
HS.O.IHII.1.9 / research the management of a leadership model. / Examine the three tiers (culture, asset management, and operations) of Leadership Management.
Define culture.
Define asset management.
Define operations.
Discuss what each operation would take care of.
HS.O.IHII.1.10 / compare types of clubs. / Have students make a list of clubs and the focus on the purpose of each type.
HS.O.IHII.1.11 / examine various departments of clubs. / Create a list of departments that would be in an athletic club.
Create a list of departments that would be in a country club.
Use a Venn diagram to show this comparison of information.
HS.O.IHII.1.12 / create the organizational chart of a club. / Give students a list of departments in a club.
Have them create an organizational chart for the club.
HS.O.IHII.1.13 / outline different types of noncommercial recreation. / Use the 4 main types of noncommercial areas.
Add the function of each.
Give examples of each.
HS.O.IHII.1.14 / research the current trends in recreation, theme parks and clubs. / Have students use the text to choose a trend to research and report findings to the class.
Standard Number:
HS.S.IHII.2 / Gaming Entertainment
Students will demonstrate knowledge of the gaming entertainment industry.
Essential
Questions: / Why has the gaming industry become so popular?
Objective Number: / Objective: / Learning Plan & Notes to Instructor:
HS.O.IHII.2.1 / explain the makeup of gaming entertainment. / Define gaming.
Discuss the different types of gaming that exists.
Discuss the makeup of a casino. (Rooms, food and beverage, convention services, banquet facilities, health spas, recreation, retail shopping, entertainment)
Trace how money comes into the casino.
Discuss the types of people who participate in gaming.
HS.O.IHII.2.2 / outline the background of the gaming industry. / Research the history of the gaming industry and create an outline that entails the major points.
HS.O.IHII.2.3 / discuss how native American gaming plays a cultural and social role in gaming. / Research the Indian Gaming Regulatory Act of 1988.
Choose the 3 main objectives of the IGRA.
HS.O.IHII.2.4 / research the expansion of gaming in North America. / Research the expansion of gaming facilities of Native Americans by choosing the areas on a map that have casinos. Provide information to the class.
HS.O.IHII.2.5 / research a presentation of one of the industry giants in the gaming industry. / Research one of the 354 casinos that are governed by Native Americans and report to the class.
HS.O.IHII.2.6 / explore the career opportunities in the gaming industry. / Divide a chart into sections that include hotel operations, food and beverage operations, casino operations, retail operations, and entertainment operations. Have students list the types of staff departments that would be needed under each section.
HS.O.IHII.2.7 / examine the trends of the gaming industry. / After researching the gaming trends, discuss the impact of these trends on the economy and job market.
Standard Number:
HS.S.IHII.3.1 / Meetings, Conventions and Expositions
Students will demonstrate knowledge of meetings, conventions and expositions in the hospitality industry.
Essential
Questions: / What role does meetings, conventions and expositions play in the hospitality industry?
Objective Number: / Objective: / Learning Plan & Notes to Instructor:
HS.O.IHII.3.1 / discuss the development of meeting, convention and exposition growth in the hospitality industry. / Define meetings.
Define incentive travel.
Define conventions.
Define exhibitions.
This concept is known as MICE.
Discuss the profitability of this segment of the hospitality industry.
Discuss the major industry associations that are the political force for success of this industry.
Discuss lobbying.
HS.O.IHII.3.2 / analyze the components that make up the convention industry. / Analyze the market sectors involved in the convention sector.
Discuss the major players in the convention industry.
HS.O.IHII.3.3 / determine the role of a destination management company. / Define destination management.
Discuss what types of industries use DMC’s.
Discuss why using a DMC would be useful.
HS.O.IHII.3.4 / research the role of a meeting planner. / Use the internet to research the US Department of Labor Occupational Handbook to search for event or meeting planner. http://www.bls.gov/oco/ocos298.htm.
Make an overview of this job.
HS.O.IHII.3.5 / explain the role of a service contractor. / Discuss who hires a service contractor.
Discuss what jobs that this contractor does.
Discuss where someone might find a service contractor.
HS.O.IHII.3.6 / research a local convention and visitor’s bureau to determine its makeup. / Determine the role of a convention and visitor’s center.
Ask students to brainstorm what the makeup of a visitor’s bureau might be.
Discuss what jobs a visitor’s bureau might do for the public.
HS.O.IHII.3.7 / outline the makeup of different types of meetings, conventions and expositions. / Relate the following types of meetings.
Define clinic.
Define forum.
Define seminar.
Define symposium.
Define workshop.
Define convention.
Define exposition.
Define trade show.
Divide into teams. Each team will work on the topic, “What types of planning would go into developing one of the above types of meetings?”
HS.O.IHII.3.8 / determine what types of organizations make up historical associations. / Divide the class into 5 teams (trade associations, professional associations, medical and scientific associations, religious organizations and government organizations). Each team will research and make a list of groups that would fall under these historical associations. Share with the class.
HS.O.IHII.3.9 / explain the different types of popular meetings. / Create a chart that lists the different types of meeting. Under each type, decide on the purpose for that type of meeting.
HS.O.IHII.3.10 / outline the steps that go into meeting planning. / Use the topics Needs Analysis, Budget, Request for Proposal, Negotiations, Contracts, Organizing, Event Order and Postevent Meeting. Under each topic, explain what goes into each step.
HS.O.IHII.3.11 / examine various venues for meetings, conventions and expositions. / Discuss how city centers, convention centers, conference centers, hotels and resorts, cruises and colleges utilize meetings, conventions, and expositions.
HS.O.IHII.3.12 / research the current trends in the meeting, convention and exposition facet of the hospitality industry. / After researching the current trends in this part of the hospitality industry, discuss the relevance and need that drives this trend.
Standard Number:
HS.S.IHII.4.1 / Special Events
Students will demonstrate knowledge in special events of the hospitality industry.
Essential
Questions: / What role does special events play in the overall hospitality industry?
Objective Number: / Objective: / Learning Plan & Notes to Instructor:
HS.O.IHII.4.1 / create a visual that defines special events. / Discuss the difference between daily events and special events.
Discuss the fact that special events and event management does not have rigid boundaries.
HS.O.IHII.4.2 / research the event planner career path. / Discuss how a need for an event planner came about.
Have students research the educational path one might take to become an event planner.
HS.O.IHII.4.3 / outline the event planning process. / Outline the event planning process as to steps and purpose of each step.
HS.O.IHII.4.4 / classify different types of special events. / Each student chooses a classification of special events.
Describe activities that fit into each classification of special event.
Share this information with the class
HS.O.IHII.4.5 / determine the required skills and abilities needed for event planning. / Brainstorm characteristics that an event planner would need.
Discuss special skills that event planners would need.
HS.O.IHII.4.6 / research the relevance of special event organizations. / Discuss the importance of “networking.”
Divide class into 5 teams. Each will choose an association to research and present on.
·  Examine the CFEE (Certified Festival and Event Executive) certification. Discuss the 4 part program.Discuss the benefits of joining special organizations and associations.
·  Research the IFEA (International Festivals & Events Association) to find out its part in special event organizations. Discuss the importance of this organization.
·  Research the ISES (International Special Events Society) to find out its part in special event organizations.Discuss the importance of this organization.
·  Research the MPI (Meeting Planners International) to find out its part in special event organizations. Discuss the 2 certifications from this organization.
·  Research a CVB of your area to find out its part in special event organizations. Discuss the role the CVB plays in making hospitality and tourism important in your area.
HS.O.IHII.4.7 / examine the trends in the special events industry. / Review the trends of special event planning and discuss the relevance to West Virginia.
Standard Number:
HS.S.IHII.5 / Leadership and Management
Students will demonstrate knowledge and skill in leadership and management.
Essential
Questions: / What is the relationship between leadership and management in the hospitality industry?
Objective Number: / Objective: / Learning Plan & Notes to Instructor:
HS.O.IHII.5.1 / examine characteristics of leaders and managers. / Define leadership.
Define management.
Create a list of characteristics that would describe leadership.
Create a list of characteristics that would describe management.
Have each student research leadership qualities and do a self profile of what qualities they have and what qualities they would need to become a leader. Write goals in their self-profile on how to become a leader.
Discuss ways to develop leadership.
HS.O.IHII.5.2 / examine the relationship between transformational leadership and transactional leadership. / Define transformational leadership (developing lasting behavior that is consistently a cut above).
Define transactional leadership (transaction takes place between leader and follower).
Use President Obama as an example of a transformational leader. Show his boyhood, education, and political career. Discuss his obscurity and how his charisma and leadership style has inspired people.
HS.O.IHII.5.3 / outline the dynamics of demand on managers in hospitality. / Discuss the role of the manager as the communicator, organizer, planner, controller, motivator, decision maker through front-line manager to middle manager to top manager.
HS.O.IHII.5.4 / research how hotel managers can become hotel leaders. / Discuss how a manager uses subordinates to get a job completed but a leader gets the each member of the staff inspired to do the best they can.
HS.O.IHII.5.5 / chart the roles and skills needed to be a manager. / Have students discuss the meanings of the following terms and give examples:
Loyalty
Honesty
Excellence
Assertiveness
Dedication
Enthusiasm
Risk management
Strength
Honor
Drive
Ambition
Analytical skills
Communication skills
Interpersonal skills
Humor
Appreciation
Receptivity to new ideas
Commitment
Mental Strength
Empower
Decisive
Follow through
Organization
HS.O.IHII.5.6 / differentiate between leadership and management. / Create a chart that lists leadership and management.
List the differences in expectations between the two concepts.
HS.O.IHII.5.7 / discuss ethical behavior in the hospitality industry. / Define morals.
Define ethics.
Define values.
Discuss personal value system.
List qualities that relate to values, i.e. integrity, respect for human life, honesty, courage, etc.
Have students analyze their own personal value system.
Divide students into groups with different ethical situations. Analyze the situations and develop an ending that would be ethical. Present situation and analysis to class.
Discuss the concept, “Was this the act of a reasonable man?”
Read aloud the Code of Ethics for the hospitality and tourism industry by Stephen Hall.
HS.O.IHII.5.8 / role play ethical behavior situations in the hospitality industry. / Create scenarios for students to role play ethical behaviors throughout the entire hospitality industry.
HS.O.IHII.5.9 / examine the trends in leadership and management. / Discuss the trends developing in leadership and management.
Standard Number:
HS.S.IHII.6 / Hospitality Marketing
Students will demonstrate knowledge and skill in hospitality marketing.
Essential
Questions: / What is the role of marketing in the hospitality industry?